Food Service Marketing Strategies

campaign. In order to track these codes and the success of our mailings/membership
campaigns, we must work with the IT department at PASBO to ensure that this tracking is
possible with our current database.
We can also start with the number of FSD that are currently have and take a count at 3 months,
6 months, 9 months and a year after this marketing plan has commenced. We can also count to
see if the participation in FSD regional chapters increases once some of the value of
membership is promoted.
VIII.
CONCLUSION
While school food service professionals account for only 6.47% of the total PASBO membership,
their contributions cannot be ignored. It is important that we get more PASBO members
engaged in their professional association and allow these professionals to grow both
professionally and personally through networking and formal professional development. It is
important that through marketing and promotion, we work to increase the number of
professionals represented by the association so that events targeted to food service
professionals will continue to be successful and so that we will have a larger pool of
professionals to pull from for speaking engagements and to staff our committee and regional
chapters.
By increasing the number of food service professionals actively engaged and having membership
in PABSO, all food service professionals will be better served. The knowledge of many that are
willing to share their experience will help many to grow.
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