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2017 | SEMESTER 1<br />

BOND BACKS WOMEN’S SPORT<br />

PROFESSIONAL women’s sport is not new:<br />

think tennis, surfing, golf and swimming.<br />

What is new is the rise of women’s team<br />

sports, especially in the traditionally male<br />

dominated football codes.<br />

Late last year, Super Netball players signed<br />

a dramatic increase to the minimum wage,<br />

the Australian Women’s Sevens team won<br />

the gold medal at the Rio Olympics, and<br />

the Women’s AFL Competition kicked off to<br />

widespread acclaim.<br />

Bond University is at the forefront of this<br />

new push for women’s sport, which has<br />

been embraced by the public and the sports<br />

community at large.<br />

“Sport is part of Bond’s DNA,” says<br />

Executive Director of Sport, Garry Nucifora.<br />

“We are staunch champions of women’s<br />

sport and the creation of pathways to<br />

enable more opportunities for young<br />

players to develop into elite female<br />

athletes and professionals through<br />

coaching, conditioning, mentoring and<br />

education,” he said.<br />

The University’s support of women’s<br />

team sport has a four-pronged approach,<br />

spearheaded by its roles as the Official<br />

Coaches’ Partner of the Brisbane Lions<br />

Women’s team in the Women’s AFL.<br />

“In the past few months we have witnessed<br />

the nation getting behind women’s football<br />

to an extent never seen before, and Bond<br />

University is proud to cement its support of<br />

women’s AFL through this partnership with<br />

the Brisbane Lions,” says Mr Nucifora.<br />

Additionally, Bond is a naming-rights<br />

sponsor of the Golden South Jaguars in<br />

netball and of the Gold Coast City Football<br />

Club women’s senior team in the NPL.<br />

The University is also represented in the<br />

new National Sevens University Series this<br />

year – Australia’s first national women’s<br />

sevens rugby competition.<br />

Jackie Parra, Manager of Sports and<br />

Programs, says the University has an<br />

emphasis on equality.<br />

“Women’s team sport is making headway<br />

into the Australian sporting landscape and<br />

it is really exciting and productive that Bond<br />

is partnering with some of the highest<br />

levels of female sporting teams,” she says.<br />

“These girls are elite athletes and also<br />

wonderful role models, and we want to help<br />

provide a pathway for female athletes to<br />

achieve their sporting goals and dreams.”<br />

2017 is Bond’s third year as a naming<br />

rights partner of the Golden South Jaguars,<br />

which competes in the Queensland State<br />

Netball League, and two Bond students are<br />

playing in the division one team: Ashleigh<br />

Keefe, the 2017 ADCO Sports Excellence<br />

Scholarship holder; and Laura King.<br />

Two Jags players recently competed at the<br />

highest level of domestic competition, the<br />

Super Netball League, including the club<br />

captain Kristen Oxenford.<br />

“It shows the Jaguars are a high performing<br />

team that provide a stepping stone to the<br />

top level of netball in Australia, and they<br />

have had several outstanding performers,”<br />

says Ms Parra.<br />

Golden South Jaguars head coach Linda<br />

Peterson says the sponsorship has allowed<br />

the team to step up its training programs.<br />

“It is a big step up for the girls, and for<br />

netball in the region. The sponsorship<br />

means that we can run full strength and<br />

conditioning programs with access to the<br />

new Sports Centre – once a week we have<br />

a squad session there,” says Ms Peterson.<br />

These partnerships not only allow Bond<br />

to attract elite athletes as students, but<br />

provide existing students with pathways to<br />

the top level of sport, both for competitors,<br />

and sports science students, who get the<br />

opportunities to work with the teams. It is a<br />

win-win for women’s sport in the region.<br />

Bond<br />

Women’s<br />

AFL team<br />

40<br />

www.arch.bond.edu.au

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