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44<br />
279 Days to Overnight Success<br />
If you’re a publisher who<br />
uses Adsense, you’re<br />
effectively encouraging<br />
your community to give<br />
their email addresses to<br />
strangers and therefore<br />
devalue their Inbox. Don’t<br />
you want them to give priority<br />
to your newsletter<br />
and your RSS feed?<br />
If you think this doesn’t happen, it’s probably because you are living in an<br />
insulated world with other high-tech people. When you follow the links<br />
from the ads on your site (very carefully, since you’re not supposed to<br />
click on them yourself), you’ll notice that many of them go to lead-generation<br />
sites of some kind. They do this because this is where the money<br />
is with Adwords and Adsense, and the only way the advertisers can afford<br />
to pay you and Google is to make sure they capture data from the<br />
people who click.<br />
In other words, if you’re a publisher who uses Adsense, you’re effectively<br />
encouraging your community to give their email addresses to strangers<br />
and therefore devalue their Inbox. Don’t you want them to give priority<br />
to your newsletter and your RSS feed? How will they do so if they’re constantly<br />
being pushed along out of your network?<br />
That’s the bad news. Unless you can answer yes to the question of “Do<br />
you really think these ads are helping your visitors?” you now have to<br />
deal with the problem of cognitive dissonance. From my own experience<br />
screwing up my life at different times, I can confidently tell you that believing<br />
one thing and doing another does not result in an optimal feeling.<br />
www.chrisguillebeau.com/3x5
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