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The Partner Channel Magazine Summer 2017 Final 2

Finding the perfect fit isn't always easy. Whether you're looking for shoes or a Partner to take your business to the next level. This quarter's magazine covers SMART Partnerships, marketing best practices, and more.

Finding the perfect fit isn't always easy. Whether you're looking for shoes or a Partner to take your business to the next level. This quarter's magazine covers SMART Partnerships, marketing best practices, and more.

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INTERVIEWEE<br />

Tom, <strong>Partner</strong>-in-Charge, Consulting<br />

WEBSITE<br />

www.armaninollp.com<br />

HEADQUARTERS<br />

San Ramon, California<br />

VAR PROFILE<br />

INNOVATION SPARKS GROWTH AND<br />

CHARITABLE IMPACT AT ARMANINO<br />

A<br />

rmanino opened<br />

Armanino provides Microsoft Dynamics AX,<br />

its doors as a CPA<br />

Microsoft Dynamics GP, Microsoft Dynamics<br />

firm more than 50<br />

CRM, Power BI, and most recently, Microsoft<br />

years ago. Founded<br />

Dynamics 365, to a wide range of industries.<br />

by Andy Armanino,<br />

From very early on, Armanino wanted to be<br />

Sr. and a couple of<br />

known as the consultants for CFOs (chief<br />

his partners, the company was built on their<br />

vision of providing great customer service and<br />

building client relationships. <strong>The</strong>y had a goal<br />

of adding one employee each year. Fifty years<br />

later, they’ve greatly surpassed that with more<br />

than 1,000 employees across the United States.<br />

Today, Andy Armanino (Andy, Sr.’s son) runs<br />

the company as CEO, and they continue to be<br />

the fastest-growing CPA firm as well as one<br />

of the 25 “Best of the Best”​accounting firms<br />

Tom Mescall<br />

financial officers). With this in mind, they have<br />

created a concept called the CFO Evolution®,<br />

which is a framework for CFOs to see where<br />

they are today and where they need to go to<br />

succeed as a company.<br />

Tom shares, “We are constantly doing<br />

research, CFO surveys, and building thought<br />

leadership so that we can speak to the challenges<br />

CFOs face every day. It’s a great catalyst for us to<br />

align with the world of accounting.”<br />

in the nation. As a high-growth firm, the people at Armanino<br />

embrace a culture of entrepreneurialism and innovation. With<br />

any change they make, whether that’s a possible merger, hiring a<br />

new employee, or embarking on a whole new market, they ask,<br />

“Will this make us more innovative and entrepreneurial?”<br />

One area that has definitely made Armanino more innovative is<br />

the consulting side of their business, headed up by Tom Mescall.<br />

Thirteen years ago, they added this service onto their offerings and<br />

asked how to make a more positive impact on their clients’ lives and<br />

continue to ask this for every implementation project they take on.<br />

“Of course, we strive to build trust and loyalty with our<br />

clients, but we also set out to make a positive impact on their<br />

lives and entire business. We believe that fuels our ability to<br />

grow, their ability to succeed, and helps our clients get ahead of<br />

their competitors,” Tom says.<br />

In their research, they noticed (in Silicon Valley) that CFOs<br />

spend less than three years in a job. “We wanted to be on speeddial<br />

with CFOs as they moved to their next company. That was<br />

a big goal, and we have accomplished that, setting the stage<br />

for our rapid growth.” Tom continues, “By constantly building<br />

relationships and adding value to our clients in a comprehensive<br />

way, we are the first company that comes to mind when they<br />

need accounting management help at their next gig.”<br />

Another area where they go above and beyond with<br />

innovation and entrepreneurism is with their corporate social<br />

responsibility initiative, Helping Hand. Board chairwoman<br />

of the Armanino Foundation, launched in March <strong>2017</strong>, Mary<br />

Tressel shares, “This includes two annual hands-on programs.<br />

<strong>The</strong> Great Give is where we close down our offices for one day,<br />

and all our employees go volunteer for a local non-profit. <strong>The</strong> 30<br />

26 SUMMER <strong>2017</strong> | THEPARTNERCHANNEL.COM

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