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Leading the future of brand outsourcing
02
CONTENTS<br />
| Why do we exist?<br />
| Who are we?<br />
| What do we do?<br />
| What is our approach?<br />
| ‘Brand Fostering’<br />
| Where do we work?<br />
| Why work with us?<br />
| Our promise<br />
| Our values<br />
| Our mission<br />
| Our people & culture<br />
04<br />
05<br />
06<br />
08<br />
10<br />
12<br />
14<br />
15<br />
16<br />
17<br />
18<br />
03
WHY DO WE EXIST?<br />
From optimising your brand portfolio to breaking into new markets or<br />
trade channels, from managing and developing your brands to turning<br />
a great product idea into a successful commercial launch, everything<br />
we do is focused on creatively nurturing your brands for optimal<br />
growth and reward.<br />
<strong>Ceuta</strong> <strong>Group</strong> offers a<br />
unique collective of<br />
services, delivering a<br />
singular solution to<br />
enhance, grow and<br />
support your business<br />
EDWIN BESSANT<br />
CEO – <strong>Ceuta</strong> <strong>Group</strong><br />
04
WHO ARE WE?<br />
CEUTA GROUP IS A GLOBAL CONSUMER<br />
BRAND SERVICES BUSINESS<br />
24 years<br />
Health<br />
& Personal Care<br />
350+<br />
employees<br />
Established for 24 years, our 350+ employees<br />
support every aspect of brand growth<br />
Food &<br />
drink<br />
S<br />
Backed by leading US<br />
investment partners –<br />
Juggernaut Capital &<br />
Advantage Solutions<br />
13<br />
13 specialist companies with offices in the UK,<br />
Ireland, New York, Rotterdam and Bangkok<br />
1 +<br />
Working with some of the most dynamic brands in<br />
Health & Personal Care and Food & Drinks<br />
Across 100+ national and international markets<br />
05
WHAT DO WE DO?<br />
INTEGRATED PLATFORM<br />
From brand strategy development and creative design to channel sales and<br />
distribution, right through to influencing consumers and shoppers’ purchase<br />
decisions, we have the services to meet our clients’ needs.<br />
You can engage with one or more of our companies for a seamless, end-to-end, or<br />
selective brand management solution.<br />
Used individually or in combination, they offer focused expertise to implement your<br />
brand strategy and realise your ambitions for your brand’s success and profitability.<br />
Each of our specialist<br />
companies plays their<br />
part to optimise your<br />
brand’s performance<br />
from every angle<br />
PETER BURROWS<br />
M&A Integration Vice President – <strong>Ceuta</strong> <strong>Group</strong><br />
06
Field sales & marketing<br />
Brand strategy, brand innovation, global<br />
design and creative communications<br />
Field and experiential<br />
marketing<br />
Branding & communications,<br />
specialising in OTC &<br />
Personal Care<br />
Master &<br />
adaptive<br />
artworking,<br />
global design,<br />
print &<br />
production<br />
management<br />
CLIENTS<br />
Marketing mix<br />
analytics,<br />
insight,<br />
optimisation &<br />
strategy<br />
development<br />
International<br />
sales and<br />
distribution for<br />
Health &<br />
Personal Care<br />
and Food &<br />
Drinks companies<br />
CUSTOMERS<br />
Category,<br />
shopper and<br />
customer<br />
management<br />
insight<br />
Retail<br />
marketing and<br />
distribution in<br />
Ireland<br />
UK sales, marketing<br />
and logistics for Food<br />
& Drinks companies<br />
UK sales, marketing and<br />
logistics for Health &<br />
Personal Care<br />
companies<br />
Advisory and<br />
management<br />
expertise<br />
07
WHAT IS OUR APPROACH?<br />
We will bring new speed,<br />
agility and cost efficiency<br />
to the growth of your<br />
brand, through our unique<br />
5-step process<br />
MARK ARTUS<br />
CEO – 1HQ<br />
WE ENGAGE<br />
with you to get to know<br />
you, your business, your<br />
values and your culture, so<br />
we can get to the heart of<br />
understanding the brand<br />
challenges you face<br />
WE IDENTIFY<br />
new opportunities and<br />
ideas for your brand and<br />
craft a focused and inspiring<br />
strategy for growth<br />
08
WE DEFINE<br />
and distil our understanding<br />
into practical and achievable<br />
growth strategies, never<br />
losing sight of your financial<br />
imperatives and cultural<br />
considerations<br />
WE DEVELOP<br />
strategies for your brand<br />
to embrace all relevant<br />
sectors, channels and<br />
touchpoints, delivering<br />
them with complete<br />
consistency and cohesion<br />
WE AMPLIFY<br />
our ideas and strategies<br />
into powerful assets that<br />
deliver growth across<br />
designated markets or<br />
trade channels, using<br />
our integrated platform<br />
of services<br />
09
‘BRAND FOSTERING’<br />
AN EXAMPLE OF ONE OF OUR KEY SERVICES<br />
Through our unique ‘Brand Fostering’<br />
service, we will take ownership and<br />
responsibility for the management and<br />
growth of your brand whilst defending its<br />
equity and enhancing its value.<br />
Companies that benefit from our Brand Fostering solutions are:<br />
Looking to enter new markets but do not<br />
want bricks & mortar<br />
When we foster<br />
your brand, we<br />
treat it as our own<br />
LIZ CLARKE<br />
MD - Brandshapers<br />
Handling challenging local market distributors<br />
and brands<br />
Dealing with legacy or unfocused brands<br />
in their portfolio<br />
Managing competing brands and wish to<br />
avoid internal conflict<br />
Looking to enter new markets with<br />
extended NPD launches<br />
Experiencing a loss of critical mass<br />
within a market<br />
Private Equity or Investment Houses<br />
looking for a route to market<br />
10
We offer a complete or<br />
selective outsourcing<br />
solution to help you<br />
achieve your brands’<br />
full potential<br />
11
WHERE DO WE WORK?<br />
A TRULY INTERNATIONAL FOOTPRINT<br />
United<br />
Kingdom<br />
Netherlands<br />
USA<br />
ROI<br />
OUR UK & ROI LOCATIONS:<br />
Bournemouth<br />
London<br />
Bracknell<br />
Camberley<br />
Liverpool<br />
Wexford (ROI)<br />
Windsor<br />
12<br />
The red dots on this map represent our international footprint
Through our alliance of global<br />
partners, we can distribute<br />
and support brands in over<br />
100 international markets. We<br />
work with trade distributors,<br />
wholesalers and retailers and<br />
will put in place whatever<br />
channel arrangements are<br />
best for your brand<br />
China<br />
KEITH GARRITY<br />
Director – <strong>Ceuta</strong> International<br />
Thailand<br />
Singapore<br />
13
WHY WORK WITH US?<br />
With the vision to look into the<br />
future and the innovation to<br />
prepare for it, we will optimise<br />
the market potential of your<br />
brands today whilst anticipating<br />
their needs for the future,<br />
allowing them to go and grow in<br />
ever-evolving consumer markets<br />
ANNETTE D’ABREO<br />
MD – <strong>Ceuta</strong> Healthcare<br />
WORK WITH US AND WE WILL:<br />
Manage your brand portfolio<br />
Successfully launch your new brand<br />
Grow your brand in the UK<br />
Expand your brand internationally<br />
Respond to specific brand challenges<br />
Respond to specific market changes<br />
14
OUR PROMISE<br />
INNOVATION & VISION<br />
AGILITY & COST-EFFECTIVENESS<br />
REPUTATION & EFFICIENCY<br />
EXPERTISE & FOCUS<br />
PASSION & PARTNERSHIP<br />
PERFORMANCE & PROFITABILITY<br />
15
OUR VALUES<br />
HONESTY<br />
We never make promises that we don’t<br />
believe we can keep and believe that<br />
success comes as a result of a refreshing<br />
openness, transparency and honesty.<br />
REALISM<br />
We strive hard to create the optimum<br />
situation and solution for those we work<br />
with and represent. That sometimes means<br />
taking a pragmatic approach and<br />
acknowledging commercial and everyday<br />
constraints and considerations.<br />
TRUST<br />
Just as our clients entrust us with their<br />
brands, we trust our global and local<br />
partners to help us meet our goals. They<br />
share our values so that, together, we can<br />
work with the same care, direction and<br />
ambition for the brands we represent.<br />
PASSION<br />
Our proven success comes from a passion<br />
for what we do and a genuine desire to<br />
deliver exceptional improvement and<br />
growth to the brands we represent.<br />
INTEGRITY<br />
We are a business that is fuelled by the<br />
future. Whilst we have lofty ambitions, we<br />
believe that our journey towards them must<br />
be driven by doing what is right for our<br />
clients, our customers, our partners and<br />
each other.<br />
COMMITMENT<br />
We have a proven track record and<br />
long experience of supporting brands<br />
successfully and strive to achieve<br />
nothing less than the best for our<br />
clients today and tomorrow.<br />
16
OUR MISSION<br />
Our mission is to deliver the<br />
most effective, innovative<br />
and creative service solutions<br />
to enable your business to<br />
achieve its full potential<br />
ANDREW COLE<br />
MD – Bridgethorne<br />
17
OUR PEOPLE & CULTURE<br />
Our highly experienced and passionate teams will<br />
deliver outstanding results for your business<br />
Engaging our employees<br />
by using the best HR<br />
technologies available<br />
Identifying & recruiting<br />
talented industry experts<br />
TALENT<br />
ANALYTICS<br />
TALENT<br />
ACQUISITION<br />
Deploying<br />
integrated HR<br />
services across<br />
the <strong>Group</strong><br />
TALENT<br />
INTEGRATION<br />
CULTURE<br />
“Our culture of outperformance<br />
is inspired by our strong values,<br />
the quality of our people and the<br />
care and passion we put into<br />
everything we do”<br />
TALENT<br />
MANAGEMENT<br />
Getting the best<br />
out of our people<br />
on a daily basis<br />
TALENT<br />
RETENTION<br />
TALENT<br />
DEVELOPMENT<br />
Recognising & rewarding<br />
our people for the work<br />
they do<br />
Offering our people<br />
learning & development<br />
opportunities<br />
18
Corporate Governance<br />
We comply with our corporate governance<br />
activities and responsibilities; namely to our<br />
external stakeholders through honesty,<br />
integrity and compliance.<br />
Diversity & Inclusion<br />
We offer equal opportunities and create an<br />
inclusive environment where employees,<br />
customers and business partners feel<br />
respected and valued whilst also recognising<br />
and celebrating the importance of diversity.<br />
CSR<br />
We take pride in supporting both local and<br />
national charities as well as community<br />
projects, industry-wide initiatives, actively<br />
encouraging our people to get involved.<br />
Environment<br />
We are committed to protecting the environment<br />
and will integrate environmental considerations<br />
into our business decisions and adopt greener<br />
alternatives wherever possible.<br />
19
41 RICHMOND HILL<br />
BOURNEMOUTH<br />
BH2 6HS<br />
01202 449 763<br />
business@ceutagroup.com<br />
www.ceutagroup.com
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