NOVELLO THEATRE Highlights 1904/5 Theatre designed by W G R Sprague as part of the major redevelopment of the Aldwych and Kingsway. Décor and furnishing was by Waring & Gillow in the Louis XIV style with rich use of marble and gilt. 1905 Opened as the Waldorf Theatre on 22 May with the operas Il Maestro di Capella and I Pagliacci followed by an eight-week season of operas and plays. Remained the Waldorf Theatre until 1909 when it became known as the Strand Theatre. 1911 An American manager called Frank Whitney bought the lease of the theatre and for a short time it was called the Whitney Theatre before reverting to the Strand Theatre again in 1913. 1913 Mr Wu, an Anglo-Chinese play starring Matheson Lang, ran for 403 performances and was the theatre’s first major success. 1915 The theatre was bombed during a Zeppelin raid on 13 October, but the performance of The Scarlet Pimpernel, starring Fred Terry, continued. 1923 Anna Christie, the first Eugene O’Neill play to be performed in the West End, was presented by C B Cochran and ran for 103 performances. 1924 Fred and Adele Astaire appeared in the musical farce Stop Flirting. 1930 Leslie Henson and Firth Shephard co-leased the theatre and presented a series of popular farces and musical comedies including It’s A Boy!, It’s A Girl!, Nice Goings On! and Aren’t Men Beasts! 1935 1066 And All That, a comic history with music by Alfred Reynolds, ran for 387 performances. 1940 The theatre was bombed during the Blitz, but remained open with Donald Wolfit presenting lunchtime performances of Shakespeare. 1942 Arsenic and Old Lace broke all records for the longest run at the theatre with 1,337 performances. On 3 June 1943 the Royal Family attended the play. It was the first time the Princesses Elizabeth and Margaret had been allowed to go to an evening performance in the West End. 1955 Sailor Beware! made a star of Peggy Mount as Emma Hornett, ‘the mother-in-law to outrival all mothers-in-law’. Film rights to the show were bought four days after the first night. 1960 Orson Welles’ famous production of Rhinoceros by Eugene Ionesco, starring Laurence Olivier, Maggie Smith, Michael Gough and Peter Sallis, transferred from the Royal Court. 1963 Stephen Sondheim’s third Broadway musical, A Funny Thing Happened on the Way to the Forum, ran for two years. Frankie Howerd’s performance as the slave Pseudolus was a highlight of his career. 1971 No Sex Please – We’re British opened and became a British institution and a tourist attraction when it settled at the Strand for 11 years. The opening cast included Michael Crawford, Evelyn Laye and Anthony Valentine. 1982 The Real Thing, Tom Stoppard’s touching play about affaires de coeur, premiered at the theatre where it enjoyed a two-year run with Felicity Kendal and Roger Rees in the leading roles. 1987 Barry Humphries, alias the gladdiethrowing Edna Everage, set new box office records with over 200 sold-out performances of Back With a Vengeance! 1995 ‘A hugely enjoyable piece of singalong nostalgia’ was how The Evening Standard described Alan Janes’ musical Buddy about the life of Buddy Holly that had audiences dancing in the aisles for more than seven years. 2003 The Rat Pack, a re-enactment of the famous Las Vegas cabaret performances given by Frank Sinatra, Sammy Davis Jr and Dean Martin in 1960, transferred for a highly successful run. 2005 The Strand Theatre closed on 28 May for a major refurbishment and reopened on 8 December with a season given by the RSC, under its new name of the Novello Theatre. The RSC went on to present three notable Shakespeare seasons at the theatre. 2009 Debbie Allen’s compelling production of Cat on a Hot Tin Roof transferred from Broadway. 2011 The musical comedy Betty Blue Eyes, set in impoverished 1947 Britain and adapted from Alan Bennett’s screenplay for the film A Private Function, lifted our spirits in today’s austerity Britain. 2012 <strong>Mamma</strong> <strong>Mia</strong>! transferred from the Prince of Wales Theatre in September. On <strong>17</strong> December 2015 it celebrated its 7,000th performance in London. To discover more about this theatre and its productions, visit delfontmackintosh.co.uk Photography: Alberto Azoz, Michael Le Poer Trench
Betty Blue Eyes