MY Fashion Magazine 105

INTERVIEW
INTERVIEW
to no effect on the eco-system because the trees are not cut down; the paper
is made from their leaves.
How does this affect the choice of materials you work with?
I source my materials from a company that provide only recycled and re-fined
precious metals and conflict free precious stones. I like to know the story of
the company that I buy from.
I have also worked with material that is not common in jewellery like hooves
from reindeers. The hooves are always thrown away so it was interesting to
be able to reuse it and make a piece of jewellery out of it. I would like to develop
that concept further for more interesting pieces in the future.
Is all of the jewellery still handmade?
Yes, everything is made in our workshop in Iceland. I think it is important to
keep the traditional aspect of jewellery making as it adds something special
to every single piece, so you might see a slight detail can be different which
adds to the uniqueness of the pieces. I have a great team working with me to
make sure everything is made to the highest standard.
What would you say are the most wearable jewellery trends for this autumn/winter
season?
Earrings, you can always put on a nice pair of earrings that fits with rest of
your outfit. Big earrings seem to be a trend for Aurum’s clients at the moment
and we have a great selection of them in our latest collection Asterias.
What is new from Aurum for autumn and winter?
The story of Asterias. Black terrain. Rhythmical waves. Everlasting cycle of
the water that has no beginning and no end. The Asterias collection comes in
silver, oxidised silver and gold plated silver and set with topaz and Swarovski
stones. Asterias is a combination of elegant shapes with interesting texture
which has been translated from the inspiration of the sea and black beaches
in West Iceland.
Is sustainability part of your brand?
Yes, we have resolved to eco-friendly thinking into every aspect of running
the company; for example, we only use recycled precious metals and we
only buy certified precious gemstones, not the so-called blood diamonds. We
make our gift boxes with paper created from Mulberry trees, which has little
How does your design process look like?
After an idea is born I give myself time to develop it in my head. Once I have
developed the concept I then start working on some pieces in metal, these
pieces I will then develop further until I have the final version of the jewellery.
The development process can take from 3 months up to a year, it is important
to take the time you need for this part of the process.
How do you unwind after a long day?
I like to take a walk or go swimming in one of our great outdoor pools we have
in Iceland with my youngest daughter. I find it rejuvenating to relax outdoors
in the fresh air.
Where can we shop for Aurum?
The largest online selection you will find is on our website www.aurum.is and
we do offer free delivery worldwide. We are also at Wolf & Badger both in
London (Notting Hill) and New York (Soho). Other retailers include Gill Wing
jewellery, St Gyles jewellery, Lily Luna and Diana Porter to name a few in UK.
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