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“Re-discovering...Re-developing...Redefining…
Excellence in African-American Men”
We Can Help. . .
Acclaimed Model............................(pg. 2)
Professional Development
Workshops and Seminars............(pg. 3)
Comprehensive Consulting
Solutions............................................(pg. 6)
Supplementary Support
Services..............................................(pg. 7)
www.kruss-inc.com
Find out why more and more
African-American men are
getting involved, building
transferable skills and
actualizing their maximum
potential !!! See inside!! ->->->

Phone: 201.988.4050 ∙
Fax: 908.686.1938 ∙ Website: www.kruss-inc.com
a. The Kevin Russ Incorporated Model
2
Q & A on KRuss
Inc.
Who we are?
Kevin Russ Inc., is a
non-profit, consulting
organization, whose
mission derives from
the context of the
biblical book of Kevin
which chronicles the
efforts of a man concerned
with rebuilding
the fallen walls of an
ancient city!!
What we do?
Kevin Russ Inc., provides
comprehensive
consulting solutions,
professional
development
workshops, self-help
publications, and
supplementary
support services for
organizations and
professionals that
work with African-
American men.
Why we do it?
The statistics for
African-American
men, depict a group
of which a disproportionate
number and
percentage are sitting
on the sidelines of
life. Organizations
and professionals who
work with this group
must be adequately
prepared to meet
these complex
challenges!
Learn How to Transform Potential Into
Extraordinary Personal Growth and
Excellence!
Do issues of limited opportunities, limited involvement, limited achievement and performance for
African-American men pose a challenge for your organization, institution or, agency? Would you
like assist African-American men in navigating their way through life’s maze? Are you eager to
help African-American men get “there” but not quite sure where “there” is for them and how
to help them arrive? If your answer to any one of these questions is yes, then the Kevin Russ
Inc.'s proven strategies, techniques, skills, methods, and knowledgeable staff can help you
strengthen connections for this population on campus, the community, at home, and ultimately
help them unlock their potential!!
What We Know!
* The retention literature indicates an alarming decrease in the persistence, retention, and
graduation rates of African-American men on college campuses. According to Astin, Tsui, and
Avalos, only 19.9% of African-American men complete a 4-year degree within in nine years
(Astin, 1998).
* African-American male students make up 17.5% of the elementary and secondary school
systems, yet comprise 41.5% of the students labeled mentally retarded and placed in special
classes (Ascher, 1991; Kunjufu, 1987 and; Wilson, 1994).
* A study conducted by the Proctor and Gamble Corporation in Cincinnati, Ohio showed that
86% of mentored students went on to college. Only 25% of un-mentored students enrolled
in college (Proctor and Gamble Corp. 1999).
* Social development for many African-American males occurs in a less than circumstantial
environment that often times lacks the supportive services and attention they need.
Nonprofits and other community-based programs represent micro-niches in which healthy
socialization can occur (Gottlieb, 1975).
What Kevin Russ Inc., Can Do For You!
Kevin Russ Inc., assists organizations and professionals like yourself in meeting the challenges
they encounter in preparing African-American men for success and excellence. Whether it be on
college and university campuses, in elementary, middle, or high schools, governmental/human
services agencies, nonprofit organizations, or corporate diversity environments, Kevin Russ Inc.
has an array of knowledge, strategies, and methods that will provide you with the requisite tools
to help you thrive and successfully manage those complex tasks! Kevin Russ Inc. is committed
to partnering with you to re-discover, re-develop, and re-define both the way African-American
men and the organizations and professionals who work with them view and achieve success and
excellence!!

Phone: 201.988.4050 ∙
Fax: 908.686.1938 ∙ Website: www.kruss-inc.com
“Disappearing Acts: A Paradigm for Engaging
and Involving African-American Men” ©
Use this training to break through the barriers that prevent effective cross-cultural communication,
understand cultural social processes, and develop culturally appropriate rapport building skills.
This training will provide you with the technology, strategies, skills, and methods to successfully
engage and involve African-American men in various milieus!
Learn How To
• Utilize culturally relevant rapport
strategies, techniques, and methods
• Recognize culturally-based social
processes, behaviors, and mannerisms
• Utilize assessments and inventoriesries of Involvement – Astin,
to develop strong, specific,interventions
• Create culturally inclusive environments
activities, events, and opportunities
• Assess clients level of social and
identity development
Content
• African-American communication building
styles-circularity, inferential, mobility, etc
• Nine Dimensions of African-American
culture – affect, social time, verve, etc
• Nguzo Saba, Akbar, Kunjufu, Asante
• Parke’s Engagement Theory-intentional
dis-invite, un-intentional dis-invite, etc
• Theories and models of identity racial
development-Akbar, Erikson, Cross, etc
“Guess Who’s Coming to Dinner: Creating
En vironments of Support for African-American Men” ©
Use this training to involve staff in developing and creating a seamless service delivery system
for African-American men. This training will provide you with the knowledge, strategies, skills, and
methods to successfully integrate African-American men into the living and learning environment!
Learn How To
• Implement a feasibility study to assess
need, climate, resources and support.
• Assess current programs and services
and evaluate effectiveness and efficiency
• Community Organization Theory-
locality, social, and activism
• Organize programs and services in a
logical manner to ensure effective delivery
• Establish community capacity building
and develop partnerships and collaborations
• Build discourse communities and establish
communication networks between partners
Content
• Environmental Ecology Theory/Models
-resource, adaptation, interdependence
• Community Integration Theory/Models
-The role of marginality and mattering
• Community Building Theories/Models.
-assets, inclusiveness, partnering,,etc
• Bronfenbrenners Five Systems of Context
-micro, meso, exo, macro, and chrono
Q & A on KRuss inc.
Why it works?
The technology within
the training and
consultation that Kevin
Russ Inc. delivers spans
more than ten years of
research-based,
outcomes driven,
knowledge and
expertise.
Kevin Russ Inc.'s is
comprehensive,
individualized, seamless,
developmental,
behavioral, and
community-based!
When to call!
Kevin Russ Inc., can help
if you are experiencing
difficulty in:
* Creating opportunities;
* Low involvement;
* Un-inclusive
programming;
* Fractured
environments and;
* more!!!
Where we are!
Kevin Russ Inc., clients
include: small, medium
and large sized organizations,
institutions, and
agencies in all sectors
and environments across
the U.S.!
How You Benefit!
Kevin Russ Inc., provides
its clients with:
* Customized training;
* Expert staff;
* Cutting-edge
technology;
* Comprehensive
manuals and;
WE CAN HELP!!
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Phone: 201.988.4050 ∙
Fax: 908.686.1938 ∙ Website: www.kruss-inc.com
“Destiny Is Not A Matter of Chance: Building Skills in
African-American Men (The Rites of Passage)” ©
Use this training to find workable solutions to curtail the personal, academic, and cognitive challenges that cause low program
participation and activities involvement and high failure and default rates. The technology, strategies, skills, and methods
shared here will enable you to prepare effective prevention, intervention, and follow-up plans well before African-American
men reach the point of no return!
Learn How To
• Assess client strengths, areas of in need of improvement
goals, objectives, and personal learning styles
• Utilize cognitive assessments, inventories, and tools
to assist clients in understanding their personal learning styles
Content
• Personality inventories, assessments, and surveys
– Myers Briggs Indicator, Behavioral style inventories
• Cognitive Learning Theories – Janice Hale Bensons
Cognitive Difference, Curry’s Layered, Kolb’s Process
ARE YOU PREPARED TO HELP?
• Develop comprehensive individual development plans to
to help clients develop a personal strategic plan
• Identify culturally-based processes that will enable
you to deliver culturally relevant programs and services
• Create specific, focused, interventions that impart
transferable knowledge and build real skills
• Motivational Psychology and Self – Mastery Models
– Howard’s Self-Efficacy, Akbar’s Butterfly Theory
• Identity Theories-African-Self Consciousness,
Cross’s Negressence, Hollins’ Cultural Mediation
• Track and monitor interventions and outcomes
to assist clients in measuring their development
“Keeping it Real, to Keep it Kool, Keeping it Up to Keep it On:
Why African-American Men Wear the Mask” ©
Use this training to break through the cultural barriers of communication that prevent effective self-disclosure, learn to
deliver effective “rap sessions” that create an atmosphere of openness and trust and involve African-American males in
introspection. The technology, strategies, skills, and methods shared here will enable you to develop an effective mentoring
program and to spur self–disclosure through the implementation of reading and discussion groups.
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Learn How To
• Identify and create rapport building moments that
will enable you to reach out to culturally different clients
• Develop outreach interventions, strategies, and tactics that
reach clients where they are and move them forward
• Recognize sources of personal and social deficiencies and
develop programs and services to alleviate pressure
• Develop a multi-tiered mentoring program that will create
synergy between peers and professionals
• Implement a reading and discussion group that will explore
engage client
Content
• Principles of engagement and relationship building
– affect, trust, caring, expectations, and initiative
• Counseling dynamics and the role of historical
hostility in participation and self-disclosure
• Disengagement Theories – Majors/Billsons Cool Pose,
• Ogbu’s Disidentification, Steele’s Stereotype Threat
• An Africentric Male Mentoring Model – Nguza Saba,
Maat, and African-American Psychology/Philosophy
• Utilizing literature, film, and music to
below the surface issues and spur self disclosure
men in introspective and meaningful discourse

Phone: 201.988.4050 ∙
Fax: 908.686.1938 ∙ Website: www.kruss-inc.com
“The Kevin Russ Inc. Project: A Comprehensive Overview”
(A Train-the-Trainer Workshop and Seminar) ©
Use this training to get an in depth and comprehensive glimpse of the technology, skills, strategies, and methods behind the
work. This training offers you a look at the program and curriculum, the research, methodology, and evaluation so that you can
begin thinking about how this outstanding program might be implemented on your campus. Discover how you can build and
effectively monitor your own program and outcomes!
Learn How To
• Develop a needs assessment or feasibility study
to substantiate program/project rationale
• Identify, engage, recruit, and involve program
participants that will enhance overall outcomes
• Organize and implement a comprehensive program that
creates synergy and will get the results you want and need
• Design and deliver a comprehensive curriculum
that will reach them and teach them transferable skills
Content
• Assessing the political environment and
climate and identifying allies and resources
• Grass roots campaigning, social marketing,
public relations, advertising, and promotions
• Program planning, development, design
implementation, benchmarking, reporting
• Lesson plan writing, curriculum alignment,
curriculum delivery, outcomes measurement
• Create a resource development program • Resource development and fundraising -
that will build a solid, diverse, portfolio
Case statements, grants, annual giving, campaigns, etc
“A Raisin In the Sun: Increasing Parental Involvement
to Support African-American Men” ©
Use this training to assist the parents of African-American men to become familiar with the nuances of affective parental
involvement in order to enhance their skills as an enabling mechanism, and to provide support for clients during their journey
and experience. The technology, skills, strategies, and methods shared here will help you enable parents to assist their sons in
going the distance and reaching the zenith!
Learn How To
• Conduct family assessments and identify overall
strengths and areas in need of improvement for support
• Partner with families to set realistic, challenging goals, and
increase communication, relationships, and problem solving
• Assist families in keeping students focused on achieving
goals and succeeding in the game of life
• Identify potential barriers and challenges that may surface
as crisis situations arise and teach them coping mechanisms.
• Create and foster “rapid engagement”environments that
encourage critical analysis and analytical reasoning
Content
• The use of social histories and cultural genograms
to gauge the capacity of family support networks
• Social systems theory, methods, and applications
and the importance of effective triage networks
• Motivational systems and how and why they work
• Casual observation and intrusive parenting
• Identifying risk factors associated with failure
• Forging relationships by listening and observing
• Intergenerational and intercultural communication
strategies, technics, and methods.
WE CAN HELP!!
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SELF-HELP PUBLICATIONS AND CURRICULUM
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Phone: 201.988.4050 ∙
The Kevin Russ Inc. Project:
A Comprehensive Guidebook for
Achieving Excellence in African-
American Men ©
This 200 plus-page, seven, content are social and life-skills
curriculum and guidebook includes over 100 workshops,
seminars, activities, and events that are designed to reach
African-American men where they are and move them to
achieve their maximum potential!!
Utilizing an Afrocentric paradigm and framework, predicated
on the principles of Nguzo Saba, the goals, objectives,
content, methodologies, outcomes derive out of the context
of African-American literature, culture, music, and life.
The approach is comprehensive, individualized,
developmental, behavioral, seamless, community-based.
Each 60-75 minute workshop and seminar includes cutting
edge cultural insight, knowledge, wisdom, and skills building
building activities and events that are designed to be delivered
over a period of 32 weeks. All workshop and seminar
modules or tracks begin with a comprehensive series of
assessments. Workshops, seminars, activities, and events
are strategically woven together to create a series of modules
that impart critical information, build transferable
skills, and opportunities!
This curriculum and guidebook is a necessity for professionals
who work with African-American men regardless
of environment (education, government/human services,
corporations, nonprofits, etc or developmental level! The
learning strategies and methodologies utilized through this
manual create synergy and verve!!
Fax: 908.686.1938 ∙ Website: www.kruss-inc.com
Strength to Move:
Re-discovering Excellence in
African-American Men ©
Remember those “golden moments” when everything you
touched seemed to turn to gold (on the athletic field, in the
class room, at home) and your every effort dazzled with brilliance.
Have you ever wondered what happened to those days?
Are you an African-American man who is seemingly caught in
a position of indecision about which direction you want your
life to take? Are you a professional who works with African-
American men and want to help them rekindle the magic and
“get there” wherever there is for them? If so, then this book
is for you.
This 200 plus page book is not just another self-help
publication or feel good, quick fix empowerment manuscript.
Strength to move: Re-discovering the excellence in African-
American men incorporates priceless cultural insight, wisdom,
and information in the framework of a 12-step paradigm that
will enable you as a reader to look introspectively at where
you are presently: socially, personally, and professionally and
help you assess your current position and provide you with a
framework to reach your destination!
This book will help you identify current themes throughout
your life’s journey, recognize both the forward moving and
complacent patterns inherent in your experience, and help
you build a vision for the rest of the journey! It is an empowerment
book that reads like a novel, with a twist of autobiography.
It is a must read for African-American men in pursuit
of excellence again!!
Cost Effective, On-Site Training for Your Organization,
Institution, or Agency
Customized, on-site professional training from Kevin Russ Inc. saves you money and addresses your specific
needs.
Organizations, institutions, and agencies, that work with African-
American men throughout the United States are choosing
Kevin Russ Inc.'s on-site training as their best option for
professional development!!
Three important ways that Kevin Russ
Inc.'s on-site training can benefit you:
1. Training Tailored to Your Staffs
Development Needs!
The program we present at your site will hold greater
interest and value for participants because it involves their
specific work environment and addresses their daily
concerns!
2. Simply Explain Your Needs!!
Share with us your most pressing issues and we will customize
our training to help you and your staff better meet the needs
of today’s African-American men.
3. No hidden costs!!!
Kevin Russ Inc.'s on-site training is the most cost effective
option for training your staff. You won’t have the worries and
expenses associated with travel, meals, and lodging when your
staff go off-site.
Call 201.988.4050 for customized on-site training and inquire
about available options for each of the programs we have
described.

Phone: 201.988.4050 ∙
Fax: 908.686.1938 ∙ Website: www.kruss-inc.com
More Training Opportunities to Impact Your Efforts
Kevin Russ Inc. offers individual, tailor made solutions to complex needs and challenges. With research-based
methods to maximize efforts and promote long term success we are your partner from beginning to end.
Kruss, Inc., offers tools, knowledge, and skills that cross-cut development at all levels.
Comprehensive Consulting Solutions
Putting Your Model Into Practice!
Our staff can help you integrate our model into your program through services that include:
Program Assessment-A complete review of your system to identify its unique strengths, areas in need
improvement, and to make recommendations for enhancement.
Professional Training-On-site customized training for staff at all levels and areas: executive, mid
managerial, administrative, program, academic, interns, and or volunteers.
Comprehensive Consultation-An on-site partnership to resolve issues and answer questions related
to integrating elements of our paradigm into your program.
Development of a Training System-A customized system that enables you to train, self-consult and
evaluate your own staff in a specialized milieu.
Supplementary Advisory Services
We also can also offer you knowledge, skills, and training in specialized areas. Expert training is also
available in the following areas:
SERVICES
• Incorporation • Strategic Planning • Program Development • Grant Writing
• Featured Speakers • Special Events • Publication Development • Marketing and Sales
• Advertising • Fund Raising • Research Design • Community Building
• Public Relations • Lesson Planning • Curriculum Design • Proposals
• Business Planning • Copy Writing • Trade-marking • Graphic Design
President & CEO’s Bio
Kevin Russ is a dynamic and thought provoking consultant, scholar, researcher, and lecturer with over 23 years of
professional experience across a wide range of business sectors including: corporate talent acquisition and management
and strategy consulting; governmental/human services; higher education and the nonprofit sector.
Prior to establishing, Kruss, Inc., Kevin launched R4 Ministries, a progressive, non-denominational, Christian ministry
without walls; Let’s Get 2 Work, Inc., a human capital consulting firm working with organizations and professionals who
endeavored to take their career to the next level; and The Nehemiah Consulting Group, Inc., - a comprehensive
consultation and technical assistance firm working with organizations and professionals who want to assist African-
American males make it to the next level.
He is the designer of “The Nehemiah Project: a Comprehensive Guidebook for Achieving Excellence in African-
American Male” curriculum and several forthcoming books: “Will the Real Yeshua (Jesus) Please Come Forward:
Exposing the Many Faces and Hidden Layers of False Perceptions in Search of One Authentic”; “7 Keys for Restoring
Broken Lives and At-risk Communities"; and “Common Sense Solutions for African America: A Blueprint for Rebuilding
a Nation”.
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KRuss, Inc. LLC is a small, full-service, boutique, management and strategy consulting and advisory
services firm providing capacity-building services for organizations and professionals who desire to
strengthen their mission-driven ability to achieve superior results. KRuss, Inc. provides end-to-end
capacity building services taking you from assessment-to-evaluation.