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LOVE. SHARE. LEAD.<br />
<strong>2017</strong><br />
GRAND CONV<strong>EN</strong>TION<br />
35 TH ANNIVERSARY
DR. CH<strong>EN</strong>'S MESSAGE<br />
Most compensation plans in the MLM industry look like they’re about a mile long. They can have<br />
so many ranks and confusing qualifications that it boggles the mind. This is why we’re so excited<br />
about our new Infinity Compensation Plan. We put a lot of time, care, and effort into making it as<br />
rewarding, fair, and user-friendly as possible. It has only four main categories: Star, Ace, Hero, and<br />
Icon, and its appeal doesn’t stop there.<br />
Our streamlined plan allows you to take realistic “baby steps” toward your goal, not impossible leaps<br />
or steep climbing. Imagine a big flight of stairs with high, widely spaced steps. It would be difficult<br />
and time consuming to climb up them. We’ve created something easier to climb, and we guide you<br />
each step of the way to help you progress steadily toward your next goal.<br />
The new plan also rewards you right from the start. What other program pays out 10% on the first<br />
$300 you sell? I’m hardly exaggerating when I say that simply by sharing Sunrider ® products you<br />
can make money. And there is no “breakaway” now. The more you develop your business, the more<br />
you will be rewarded.<br />
I’m always talking about how important it is to “think bigger.” And with this plan you truly can. It’s<br />
seamless, which means you can earn bonuses wherever you are, even globally. Don’t limit yourself:<br />
the whole world is your territory! We are truly a global company with global opportunity.<br />
I’d like to share another thing. People always say that it’s too hard to grow your business and make<br />
money. I have one answer for that: talk to people. Approach everyone within three feet of you. By<br />
talking to people, you can get people excited about Sunrider’s opportunity. Make it a habit. Research<br />
shows that it takes about 21 days to turn a behavior into a habit, which is a short time for something<br />
that can change your entire life.<br />
When you talk to people, it doesn’t have to be a big speech. You don’t need to be eloquent or<br />
masterful with language. You just need to be understood and communicate your passion for<br />
Sunrider and its products.<br />
So how do you talk to people? Simply start a conversation. It can be as simple as smiling and saying,<br />
“Hello.” Giving someone a compliment is also a great way to begin a conversation. For example,<br />
“That’s a very nice shirt; where can I buy one?” Try to talk to at least two people a day. Again, make it<br />
a daily habit. Talk to people at the grocery store; there’s always the chance to converse while waiting<br />
in line. It’s that simple.<br />
What does a good life mean to you? Maybe it means having a job that you love. Maybe it means<br />
living healthy and feeling good. But I think above all else, it means having the freedom to live the<br />
way you want to. But this freedom of choice is never free. It takes hard work, courage, and discipline.<br />
You can either choose to just get by, or you can choose to bring your dreams to life. Which do you<br />
choose? Your destiny is in your hands, and Sunrider is here to help.<br />
Dr. Tei-Fu Chen<br />
Chairman of the Board,<br />
Executive Publisher<br />
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CONTRIBUTORS<br />
DR. TEI-FU CH<strong>EN</strong><br />
Chairman of the Board,<br />
Executive Publisher<br />
OI-LIN CH<strong>EN</strong>, MD<br />
President, Editor-in-Chief<br />
W<strong>EN</strong>DY T<strong>EN</strong>G<br />
Vice President of Marketing,<br />
Managing Editor<br />
JAMES KIM<br />
Marketing Design Manager<br />
BOB SEAWRIGHT<br />
Senior Writer / Editor<br />
J<strong>EN</strong>NIFER LI<br />
Graphic Designer<br />
TABLE OF CONT<strong>EN</strong>TS<br />
SunFit ®<br />
Workouts<br />
Tours<br />
Product<br />
Experience Arena<br />
SunFit ® Slim Down<br />
Challenge Training<br />
Family Reunions<br />
ABO<br />
Countries<br />
IBO<br />
Countries<br />
VIP<br />
Champions Party<br />
ABO Cruise<br />
VIP Meals<br />
with The Chens<br />
ABO Training<br />
Sessions<br />
IBO Training<br />
Sessions<br />
<strong>SR</strong> Jade<br />
Celebration<br />
General<br />
Session<br />
Gala<br />
Performance<br />
Gala Dinner<br />
& Dance<br />
Recognition<br />
04<br />
06<br />
08<br />
10<br />
12<br />
14<br />
16<br />
18<br />
20<br />
21<br />
22<br />
24<br />
26<br />
28<br />
30<br />
32<br />
34<br />
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S<strong>UN</strong>FIT ® WORKOUTS<br />
The <strong>2017</strong> Sunrider Grand Convention was held July 24–29, in Los Angeles and Redondo Beach, California.<br />
Hundreds of ABOs and IBOs traveled from around the world to unite and celebrate Sunrider’s “35 Years of<br />
Changing Lives.” The milestone event also celebrated the future, which now shines brighter than ever with<br />
the company's launch of boldly innovative products and a game-changing compensation plan.<br />
All the right moves.<br />
Sunriders get into the swing<br />
of things during their early<br />
morning workout.<br />
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Mornings started bright and early with SunFit ® workouts introducing new dance workouts that got participants off to an energized start for the day.<br />
Get your SunFit on! A fun,<br />
dynamic hip-hop dance routine<br />
got participants torching<br />
calories and toning torsos.<br />
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TOURS<br />
The event week got rolling with tours of Sunrider World Headquarters and the Los Angeles Manufacturing<br />
Plant. The tour of the Chen Art Gallery gave attendees the chance to see priceless Chinese antiquities along<br />
with a new exhibition of Pablo Picasso's greatest masterpieces in printmaking.<br />
Sunriders seize the day! All set to experience the wondrous sights inside Sunrider World Headquarters.<br />
Photos of the Chen family's impressive history can be viewed while<br />
walking through the gleaming hallways.<br />
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The crown jewel of the tour is the Chen Art Gallery, which houses art and antiquities spanning 5,000 years of Chinese history,<br />
from the earliest Neolithic Era pottery to Ming and Qing imperial palace collections.<br />
Suited up and ready to see how the world's best herbal products are made.<br />
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PRODUCT EXPERI<strong>EN</strong>CE AR<strong>EN</strong>A<br />
Sunrider’s state-of-the-art manufacturing plant served as the site for the Product Experience Arena, where<br />
attendees sampled an impressive range of Sunrider ® products—from new shakes and smart gummies to beauty<br />
serums and SunBars—tastefully displayed and served at booths hosted by experienced Sunrider leaders.<br />
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Sunrider leaders and staff teamed up to demonstrate and share Sunrider's healthy-living products. A big "thank you" to all!<br />
Smile! A Sunrider strikes a pose with a life-size cutout of Drs. Chen.<br />
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S<strong>UN</strong>FIT ® SLIM DOWN<br />
CHALL<strong>EN</strong>GE TRAINING<br />
The SunFit ® Slim Down Challenge is a fun, motivational way to lose unwanted weight, promote your<br />
business, and make a winner out of every participant. Attendees at this special session learned a new<br />
workout routine and got expert instruction from Dr. Reuben Chen on Sunrider ® products and how to<br />
promote and conduct their own weight-loss events.<br />
Sunriders reach higher! Getting fit and<br />
having fun the SunFit way.<br />
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Feeling fit and fabulous! Having a blast at the SunFit ® Slim Down Challenge<br />
Training session.<br />
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FAMILY RE<strong>UN</strong>IONS<br />
Malaysia, Taiwan, and Singapore Family Reunion<br />
Janet Chen Family Reunion<br />
Mack Atkinson Family Reunion<br />
Bob Oakes Family Reunion<br />
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Korea Family Reunion<br />
Hong Kong Family Reunion<br />
China Family Reunion (1)<br />
China Family Reunion (2)<br />
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ABO CO<strong>UN</strong>TRIES<br />
Malaysia & Singapore ABOs<br />
China ABOs<br />
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Taiwan ABOs<br />
Korea ABOs<br />
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IBO CO<strong>UN</strong>TRIES<br />
Western Europe, Eastern Europe, Israel, Hungary, and Russia IBOs<br />
USA, Mexico, and India IBOs<br />
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Hong Kong, Thailand, Phillipines, Australia, Vietnam, and Indonesia IBOs<br />
Canada IBOs<br />
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VIP CHAMPIONS PARTY<br />
This exclusive event was held at the beautiful Palos Verdes Estates home of Drs. Tei-Fu & Oi-Lin<br />
Chen. Guests mingled in a lushly landscaped outdoor setting that afforded relaxed conversation and<br />
panoramic ocean views. Entertainment included a Brazilian solo jazz performer, and exquisite cuisine<br />
was catered by the SLS Beverly Hills Hotel.<br />
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Karaoke time!<br />
Starring a<br />
"Sunrider classic,"<br />
Dr. Chen.<br />
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ABO CRUISE<br />
ABOs from China and Korea enjoyed a scenic cruise through Alaska directly following the <strong>2017</strong> Sunrider Grand<br />
Convention. Cruising out from Vancouver onboard Holland America's MS Nieuw Amsterdam, ABOs got a taste<br />
of the Alaskan frontier with stops at Juneau, Skagway, and Ketchikan, and were inspired by breathtaking views<br />
and wildlife at the Glacier Bay National Park and Reserve.<br />
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VIP MEALS WITH THE CH<strong>EN</strong>S<br />
VIP Meals provide a time for Sunrider's elite ABOs and IBOs to enjoy great company and food while having the<br />
opportunity to share ideas with each other and the Chen family.<br />
All set for an enjoyable lunch among friends. Life can be deliciously rewarding with Sunrider.<br />
The Chen family and Sunrider VIP guests look forward to working together in the new era of Love, Share, Lead.<br />
(front: left to right) Michael & Christine Antonovich, Dominic Ng, Wang Lei, Tanee & Cholatip Kambhu Sangrat,<br />
(back: left to right) Fernando & Ingrid Lazcano, Drs. Tei-Fu & Oi-Lin Chen, Hans Joerg Neumann<br />
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ABO TRAINING SESSIONS<br />
Sessions held in the morning and afternoon were devoted to training ABOs in key areas of running their stores.<br />
Drs. Tei-Fu & Oi-Lin Chen, Dr. Reuben Chen, Eric Chen, and top ABO leaders shared a wealth of valuable<br />
information on leadership, sales techniques, marketing, and attracting new customers. New products were also<br />
revealed, including SunFit ® Protein Plus, SunTrim Shake, and Smart Gummy.<br />
Dr. Tei-Fu Chen Attendees express their appreciation. Yuanling Shi<br />
Kam Tim Tang<br />
22 | S<strong>UN</strong>WRITER WORLD <strong>2017</strong><br />
Dr. Oi-Lin Chen and Dr. Reuben Chen
Eric Chen Jie Zhang Ming Wu<br />
Chun Wei Wang<br />
Eun Kyoung Kim<br />
Shuang Yan Wang Qiang Zeng Wen Fen Lin<br />
Young Sook<br />
Kim<br />
Zhan Xiong Tian<br />
Hai Tao Wang<br />
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IBO TRAINING SESSIONS<br />
Full-day training sessions designed for the needs of IBOs were held at the Hilton Los Angeles Airport Hotel.<br />
Speakers included the architect of Sunrider’s new Infinity Compensation Plan, Dan Jensen, founder of his<br />
own consulting company and a recognized thought leader in the network marketing industry.<br />
Dan Jensen explained how to use behavior-based incentives to drive success and reap the<br />
rewards of the plan’s balanced, methodical approach. He predicts that with the powerful<br />
new plan “Sunrider is destined to become a major leader in the industry."<br />
Ceci Sullivan: "I never feel fearful<br />
about talking about Sunrider, because<br />
I love and believe in the products."<br />
“One of the reasons people do network<br />
marketing is to have a community and to<br />
have fun. And today we’re going to have fun!”<br />
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Wendy Teng shows<br />
the July SunWriter<br />
magazine, which details<br />
the new Marketing<br />
Approach Plans<br />
(MAPs) and the Infinity<br />
Compensation Plan.<br />
Dr. Tei-Fu Chen:<br />
"We never budge on<br />
integrity or on our<br />
mission. We are here<br />
to fight for financial<br />
freedom and to<br />
improve your health."<br />
A big thumbs up to Josh Kohlhas, who wowed the audience<br />
with his social media MAP training session: "Grow Your<br />
Business Online in 15 Minutes a Day."<br />
Craig Holiday:<br />
"This is our year<br />
to love, share, and<br />
lead. As a team, we<br />
are unstoppable."<br />
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<strong>SR</strong> JADE CELEBRATION<br />
The casually elegant South Bay hotspot Verandas Beach House served as the perfect setting to reward<br />
Sunrider's highest achievers. True to its theme of “Jade Jewel Island Chic,” the event regaled guests with the<br />
venue’s amazing décor, gourmet fare, and location overlooking the ocean. Casino games, dancing to DJ-driven<br />
music, and a fabulous photo booth kept the atmosphere upbeat and lively from start to finish.<br />
Pretty as a picture. Posing for a caricature artist.<br />
People from different generations and countries united by Sunrider spirit.<br />
26 | S<strong>UN</strong>WRITER WORLD <strong>2017</strong>
Quite a spectacle! Crazily costumed partygoers<br />
geared up for the photo booth.<br />
Grand Convention Travel Promotion winners from Hong Kong enjoy an elevated evening of friends, family, food, and fun.<br />
One event, many<br />
special memories.<br />
Dancing, laughing,<br />
and reconnecting<br />
with fellow Sunriders.<br />
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G<strong>EN</strong>ERAL SESSION<br />
Working it out together. SunFit ® Trainer Elise Hartley leads the audience in some stretching routines during a break..<br />
Sunrider leaders<br />
spoke with passion<br />
and purpose,<br />
delivering<br />
insights, ideas, and<br />
inspiration that<br />
resonated with<br />
attendees.<br />
"Minute to Win It"<br />
games challenged<br />
contestants and<br />
entertained the<br />
audience.<br />
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Sunny Beutler used her exceptional organizational skills to<br />
orchestrate another amazing Grand Convention .<br />
Wendy Teng:<br />
"Thank you all for<br />
being part of the<br />
Sunrider family."<br />
Dr. Reuben Chen and Dr. Tei-Fu Chen, two generations of Sunrider leadership.<br />
Katie Chen whipping up something wonderful.<br />
A business of the heart: Don Caster and Marv Peterson sit down with Drs.<br />
Tei-Fu & Oi-Lin Chen for captivating conversation.<br />
Jonathan Chen: "We've come a<br />
long way in 35 years!"<br />
Simply stunning! The newly chosen Kandesn Advisory Board Members starred in a Kandesn fashion show.<br />
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GALA PERFORMANCE<br />
A spectacular Gala Performance, held at the Redondo Beach Performing Arts Center, had something for everyone.<br />
The amazing array of world-class entertainment included Cirque du Soleil performers, Irish dancing, renowned<br />
singers from Broadway and opera, and acclaimed ballroom dancers. The dinner that preceded the show and the<br />
dance that followed rounded out the unforgettable evening.<br />
Tenor René Barbera thrilled the<br />
audience with "Ah! Mes Amis."<br />
Eric Chen accepts a congratulatory certificate from<br />
the Mayor of the City of Torrance, Patrick Fury.<br />
30 | S<strong>UN</strong>WRITER WORLD <strong>2017</strong>
Beauty. Harmony. Balance. Precision. Excitement.<br />
Agility. Grandeur. It all added up to an extraordinary<br />
entertainment experience.<br />
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GALA DINNER & DANCE<br />
The lavish Gala Dinner & Dance put a<br />
big exclamation mark on the end of a<br />
fabulous 35th anniversary celebration.<br />
Dr. Tei-Fu Chen welcomes everyone to a very special<br />
evening of camaraderie and celebration.<br />
(front: left to right) Yvette Benson, Sunny Buetler, Guest, Christina Yu Yu,<br />
Mike Christiansen<br />
(back: left to right) Justin Lin, Patrick & Melissa Mason, Glen Hamakawa,<br />
Lisa Christiansen<br />
(front: left to right) Guo Ru Da, Srunyu Ampartrakarn, Chester Chong, Chris Lo &<br />
Guest, Betty Young, Representative from Thai-American Chamber of Commerce<br />
(back: left to right) Judith Gassner, Jonathan Buetler, Guest<br />
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Dressed to the nines, Sunriders danced the night away to a live music that kept the hits coming.<br />
(front: left to right) Drs. Tracy & Berwyn Lin, Dr. Dennis Chun Nan, May Chen,<br />
Amy Wu, Ding Chen Wu<br />
(back: left to right) Dr. & Mrs. Simon Lin, Shu-Ling Lin & Daughter,<br />
Dr. & Mrs. Henry Shingwu Chen<br />
(front: left to right) Carol & Russ Lefevre, Mark & Kristin Matsuda, Terry Furey<br />
(back: left to right) Tasha Cerda & Guest, Pat Furey<br />
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ACE RECOGNITION<br />
Janel Ramsbottom, Chunling Chen, Yiting He, Lin Xu, Linghua Chen,<br />
Walter Tilque & Shannon Walton, Ricquel Ramsbottom<br />
Paloma Mortil, Todd & Niki Falconer, Simon Ho, Diana Walker, Brenda J. Sotropa,<br />
Jacqueline Andre, Maureen Snelgrove<br />
Jeffery Hamblin,Kam Ng, Shan Liu, May Seal Wong Chan, Timothy & Kathy Cook, Shu Mei Wu<br />
34 | S<strong>UN</strong>WRITER WORLD <strong>2017</strong>
ACE RECOGNITION<br />
Alice Cruz, Patricia Faye Atsatt, Laura Krum & Lititia Mae Coleman, Frank Bongolan,<br />
Angella Pinkhasov, Sherry A. Moore, Erin Vandordrecht<br />
Joyce Griffin-Hill, Dr. Van Beveren, Sen Thi Nguyen, Barbara Almaguer, Andrea A. La Marche,<br />
Sheila Wright, Betty Sorter<br />
Delaine Keith, Nancy Yue Men, Norell Margaret Sears, Carolyn D. Sheets, Julie Tat,<br />
Quan Yen Ly, Julia Bennet<br />
Steven & Amy Sugai, Helene Barfuss, Jacqueline Mellyn, Karen Spencer-Dees, Lorene Haertling<br />
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HERO RECOGNITION<br />
Tricia & Ray Holder, Victor Ng, Carol Stewart, Don & Barb Rowe, Susan Koh, Randy Fritz<br />
Linda Wong, Trudy Stoelting, Connie Brunet, Joanne T. Marchuk, Bill & Gail Holder,<br />
Timothy Bullinger & Sheryl Ann Fitzharris<br />
Miriam Handler, Kay Hughes, Eneyda Hawkins, Joan Benjamin, Catherine Bunn,<br />
Lazelle Bradley, Carrie Goelitz, Florence De'Silva<br />
36 | S<strong>UN</strong>WRITER WORLD <strong>2017</strong>
HERO RECOGNITION<br />
Carol Defrancisco, Terry & Ellen Visser, Lisa Powers, Tara Leonard, Aadil Palkhivala,<br />
Jonathan R.T. Sugai, Mary Ann Archer<br />
Jill Tingey, Tillman Bear, Jim & Carson Mckay, Jalaine Hamann, Mary Jo Kahananui, Betty Rowe, Sharyn Wynters<br />
Tina Wu, Lai Yin Chan, Pei Ying Chou, Jane Wakefield, Dave & Claudette Henderson,<br />
Jodie Runchey, Kathie Christiansen<br />
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HERO RECOGNITION<br />
Kenny Yeung, Meiyun Wu, Xiuxiang Mccarthy, Yu Chan Yu, Kendra Jarrell, Jill Pena,<br />
Deanna Atsatt, Carmela Waddle<br />
Jim Pendree, Kathleen J. Kellough, Diane Haryett, Andrea Langer<br />
Nonna Tsatskina, Colleen Ceton, Judy Denzler, Ann Cue, Donna & James Ehrlich<br />
38 | S<strong>UN</strong>WRITER WORLD <strong>2017</strong>
HERO RECOGNITION<br />
Jean Lee Terry, Linda Erb, Janet Amaral, Wei Ming He, Gui Ying Deng<br />
Wendy Huff, Yanxiao Chen, Bobbi Huang, Jerrie K. Scilley, Rachel Marie Fenton<br />
Bob Oakes, Don Caster, Mack Atkinson, Geneva & Marv Peterson<br />
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HERO RECOGNITION<br />
Marsha Turner, Patricia Hewitt, Barbara Moore, Rebekah M. Van Wagoner, Jin Xiong Lu<br />
J.W. & Lois Emerson, Sue Yee & May Yee-Ng<br />
Leon & Roberta Phillips, Paul & Cheryl Jenson<br />
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ICON RECOGNITION<br />
Choy Keng Chan<br />
Cecile Sullivan<br />
Jarling & Samson Huang<br />
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ABO RECOGNITION<br />
ABO<br />
PERFORMANCE<br />
AWARD<br />
Recipients of the ABO Performance Award earn this<br />
accolade for their exceptional performance as an<br />
Authorized Business Owner. These elite leaders are<br />
recognized onstage during the Grand Convention.<br />
Taiwan: Yin-Chiang Lee, Chia-Chun Yen, Ting-Ming Yang & Hui-Chu Lin, Yin-Ju Hsieh<br />
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ABO RECOGNITION<br />
Korea: Eun Kyoung Kim, Eun Jin Kim; Taiwan: Pei-Chen Lee, Yu-Ting Hsu<br />
Korea: Sung Mi Lee, Sung Soon Song, Seung Duck Yoo, Young Sook Kim<br />
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RECOGNITION<br />
ABO PERFORMANCE AWARD<br />
China: Huimin Liu & Xuedong Wang, Li Liu, Guihua Yang; Malaysia: Chooi Lan Phang & Hock Cheng Ng<br />
China: Chuanwei Wang & Shuangyan Wang, Shannyu Jin, Jinghuan Guo & Yaodong Wang<br />
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ABO RECOGNITION<br />
China: Yanqiu Ding & Xiaoyi Han, Wenfen Lin & Biao Yang<br />
China: Yuanling Shi, Huixing Liang, Lianfang Huang, Shaohong Fu<br />
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RECOGNITION<br />
NEWLY QUALIFIED<br />
GOLD<strong>EN</strong> GROUP<br />
BUSINESS LEADER AWARD<br />
This accolade is earned by a Business Leader who has $200<br />
in PIBO Sales and $5,000 in PGIBO Sales, and who for two<br />
consecutive months has six first-level Qualified Business<br />
Leaders or above. Recipients of this distinguished award are<br />
honored onstage during the Grand Convention.<br />
Young Sook Kim<br />
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WHAT’S YOUR<br />
DREAM?<br />
Let’s share our dreams together<br />
and bring them to life.<br />
See you at the<br />
next summer in Southern California.<br />
S<strong>UN</strong>RIDER ®<br />
Stay tuned for dates and details coming soon on Sunrider social media channels<br />
©<strong>2017</strong> The Sunrider Corporation dba Sunrider International. All rights reserved.<br />
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