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Product Line: Core Range<br />

Il Gusto d’Italia<br />

The core range of Fiorucci’s products encompasses a variety<br />

of meats in several different forms. It includes pre-sliced,<br />

nuggets, and whole piece items made from Salami, Pepporoni,<br />

Prosciutto, Capicola, Mortadella, Sopressata, Chorizo,<br />

Jamon Serano, and Pancetta.<br />

The packaging for the core range of products follows pretty<br />

similar guidelines and is applied on labels, films, and bags<br />

depending on the product variey. the Fiorucci logo always<br />

appears first, followed by the Il Gusto D’Italia wordmark,<br />

and then lastly the type of meat.<br />

10 Product Lines<br />

Product Lines 11

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