Emotix_BrandingGuide_03_1017
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®<br />
BRANDING STYLE GUIDE<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.
CONTENT<br />
Introduction .................................................................<strong>03</strong><br />
Packaging<br />
Brand logo ...................................................................04<br />
Colour palette ..............................................................04<br />
Legal line......................................................................05<br />
Fonts ............................................................................05<br />
Inlay card .....................................................................06<br />
Banderole ....................................................................07<br />
Hang tag ......................................................................08<br />
Window Box ................................................................09<br />
Label ............................................................................10<br />
Design elements<br />
Icons ............................................................................11<br />
Callouts ........................................................................12<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
2
INTRODUCTION<br />
Everyone knows them! Everyone loves them!<br />
A new trendy lifestyle brand based on worldwide social media success with emoticons which are used billionfond<br />
times per day. Emot!x benefits from a high brand awareness in the markets and has an European patented<br />
protection of the word and design mark in 19 classes. The world of Emot!x comes with a comprehensive styleguide<br />
with more than 300 available Icons. Developments of new Emot!x can be custom designed.<br />
So be creative and a part of the Emot!x world!<br />
TARGET GROUPS<br />
0 - 99 FEMALE / MALE<br />
PRIMARY:<br />
KIDS / TEENS / YOUNG ADULTS<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 3
BRAND LOGO<br />
®<br />
Note: It is not allowed to change the logo in its shape<br />
and colour.<br />
®<br />
<strong>Emotix</strong>_Logo_CMYK<br />
<strong>Emotix</strong>_Logo_black<br />
COLOUR PALETTE<br />
C0 M5 Y100 K1<br />
PANTONE Yellow C<br />
C1 M22 Y100 K0<br />
PANTONE 7406 C<br />
C0 M65 Y100 K0<br />
PANTONE 152 C<br />
C0 M0 Y0 K80<br />
PANTONE Process Black C (80%)<br />
C0 M0 Y0 K100<br />
PANTONE Process Black C<br />
C0 M0 Y0 K0<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
4
LEGAL LINE<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
Note: All packagings and label must include this copyright.<br />
Legal copy should never appear smaller than 6pt type when viewed at 100% size.<br />
FONTS<br />
Billy Regular /<br />
Use for product name and short product descriptions<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890.,:;()!?<br />
Billy Bold /<br />
Use for product name in small size and accentuations<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890.,:;()!?<br />
Calibri Regular /<br />
Use for legal copy and long product descriptions<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890.,:;()!?<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
5
60<br />
PACKAGING: INLAY CARD<br />
Product name<br />
Product description<br />
1<br />
Product<br />
name<br />
Product description<br />
®<br />
2<br />
®<br />
®<br />
Product description<br />
5<br />
Product<br />
name<br />
6<br />
4<br />
poybag<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
Brand logo – <strong>Emotix</strong>_Logo_CMYK.ai<br />
Place for product<br />
Icon – BG_E01.ai<br />
Product name – Font: Billy Regular<br />
Product description – Font: Billy Regular<br />
Background – C0 M0 Y0 K80<br />
Buttons – Font: Calibri Bold<br />
Legal line – Font: Calibri Regular<br />
Product name (small size) – Font: Billy Bold<br />
Long product description – Font: Calibri Regular<br />
3<br />
7<br />
Note: Please determine for the visible area<br />
an appealing image detail of the fabric.<br />
The color of the fake must fit together<br />
with the fabric.<br />
Product description<br />
9<br />
Quibus aut occus etur a necto odisit, officia cor autatus iliquidebita cuptate cus magnien imolorunt, iliquiatem acereperis dolupta tiumquae<br />
molor accum as re, sit andem quam hillabore restis si bearci quatur, ut autempe rumque sima volo voloreperios alia num debit occus explaccabo.<br />
Nem id excestium audant rerepero dolor sed quis qui aliqui ut quunt facimin eius ex esequundam, solupta ssequatur audigendae<br />
et assitae caepror eperchit platiosa dest, corepra tisqui dolorestio il illaccu pictem reiciet lition corporp orercipis invenit, nos magnatur sitio<br />
omnit volum restruptatis at. Simi, conectiatem autaquat.Omnihic tet utae eum 10a cus sumque earundi ciassumquae volor sum que quidessitio<br />
to ea nimpernatur sunt magnimi, se etur? Ero tendic temquam volor solorer namus, quaturent.<br />
place for<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
8<br />
Oeko Tex symbol licensee logo <br />
100% Baumwolle / cotton /<br />
coton / cotone / katoen<br />
3<br />
place for<br />
product sticker<br />
(barcode + price)<br />
BG_<strong>Emotix</strong>_inlaycard<br />
<br />
back<br />
front<br />
packing<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
6
PACKAGING: BANDEROLE<br />
Note: The color of the fake must fit together with the fabric.<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
Brand logo – <strong>Emotix</strong>_Logo_CMYK.ai<br />
Place for product<br />
Icon – BG_E01.ai<br />
Product name – Font: Billy Regular<br />
Product description – Font: Billy Regular<br />
Background – C0 M0 Y0 K80<br />
Legal line – Font: Calibri Regular<br />
1<br />
®<br />
<br />
6<br />
3<br />
2<br />
place for<br />
product sticker<br />
(barcode + price)<br />
Product name<br />
4<br />
Product description<br />
5<br />
licensee logo<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
7<br />
place for<br />
Oeko Tex symbol<br />
BG_<strong>Emotix</strong>_banderole<br />
100 % Polyester / polyester / poliestere<br />
40<br />
packing<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
7
PACKAGING: HANG TAG<br />
1<br />
2<br />
®<br />
place for product sticker<br />
(barcode + price)<br />
<br />
<br />
5<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
Brand logo – <strong>Emotix</strong>_Logo_CMYK.ai<br />
Icon – BG_E01.ai<br />
Product name – Font: Billy Regular<br />
Product description – Font: Billy Regular<br />
Background – C0 M0 Y0 K80<br />
Legal line – Font: Calibri Regular<br />
licensee logo<br />
2<br />
Product 3 name<br />
Product description 5<br />
40<br />
4<br />
6<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
100% Polyester/polyester/poliestere<br />
place for<br />
Oeko Tex symbol<br />
front<br />
back<br />
®<br />
place for product sticker<br />
(barcode + price)<br />
<br />
<br />
Product name<br />
Product description<br />
®<br />
place for product sticker<br />
(barcode + price)<br />
<br />
<br />
licensee logo<br />
place for<br />
Oeko Tex symbol<br />
licensee logo<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
100% Polyester/polyester/poliestere<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
100% Polyester/polyester/poliestere<br />
40<br />
place for<br />
Oeko Tex symbol<br />
40<br />
front back front back<br />
BG_<strong>Emotix</strong>_hangtag_01<br />
BG_<strong>Emotix</strong>_hangtag_02<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
8
PACKAGING: WINDOW BOX<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
Brand logo – <strong>Emotix</strong>_Logo_CMYK.ai<br />
Place for product<br />
Icon – BG_E01.ai<br />
Product name – Font: Billy Regular<br />
Product description – Font: Billy Regular<br />
Background – C0 M0 Y0 K80<br />
Legal line – Font: Calibri Regular<br />
®<br />
3 ZAKDOEKEN / 3 MOUCHOIRS<br />
3 Handkerchiefs / 3 Taschentücher / 3 Fazzoletti<br />
28 x 28 cm<br />
1<br />
®<br />
®<br />
3<br />
2<br />
6<br />
3 ZAKDOEKEN /<br />
3 MOUCHOIRS<br />
3 Handkerchiefs /<br />
3 Taschentücher /<br />
3 Fazzoletti<br />
28 x 28 cm<br />
7<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
Geproduceerd in China /<br />
Hergestellt in China / Fabriqué en Chine<br />
100% katoen/coton/cotton/Baumwolle/cotone<br />
60<br />
licensee logo<br />
place for<br />
product sticker<br />
(barcode + price)<br />
<br />
<br />
3 ZAKDOEKEN 4 / 3 MOUCHOIRS<br />
3 Handkerchiefs / 3 Taschentücher<br />
5<br />
/ 3 Fazzoletti<br />
28 x 28 cm<br />
BG_<strong>Emotix</strong>_windowbox<br />
packing<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
9
LABEL<br />
copyright label/care label (inside)<br />
10 mm<br />
stitch<br />
1<br />
2<br />
3<br />
Brand logo – <strong>Emotix</strong>_Logo_CMYK.ai<br />
Legal line – Font: Calibri Regular (7pt)<br />
Place for care symboles and washing instructions<br />
1<br />
®<br />
Note: The material of the copyright- and care label must be<br />
Tyvek or Taffeta. It is not allowed to use optical brighteners.<br />
Only for neck labels it is allowed to use satin quality.<br />
80 mm<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
2<br />
fold<br />
copyright label (inside)<br />
woven label (outside)<br />
80 mm<br />
3<br />
10 mm<br />
1<br />
®<br />
stitch<br />
10 mm<br />
25 mm<br />
1<br />
®<br />
stitch<br />
60 mm<br />
fold<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
2<br />
25 mm<br />
Emot!x © 2016 Klaus Herding GmbH.<br />
All Rights Reserved.<br />
2<br />
10 mm<br />
stitch<br />
10 mm<br />
stitch<br />
55 mm<br />
55 mm<br />
50 mm<br />
BG_<strong>Emotix</strong>_label_01 BG_<strong>Emotix</strong>_label_02 BG_<strong>Emotix</strong>_label_<strong>03</strong><br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
10
DESIGN ELEMENTS: ICONS<br />
BG_E01<br />
BG_E12<br />
Note: This icon is for packaging with product image.<br />
Note: This icon is for packaging without product image.<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
11
DESIGN ELEMENTS: CALLOUTS<br />
BG_E<strong>03</strong><br />
BG_E04<br />
BG_E05<br />
BG_E06<br />
BG_E07<br />
BG_E08<br />
BG_E09<br />
BG_E10<br />
BG_E11<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
12
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