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®<br />
PRODUCT GUIDE<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.
CONTENT<br />
Introduction .................................................................03<br />
Design elements<br />
Brand logo ...................................................................04<br />
Logo colour palette ......................................................04<br />
<strong>Emotix</strong> unisex ..............................................................05<br />
<strong>Emotix</strong> female .............................................................12<br />
<strong>Emotix</strong> humans ............................................................14<br />
<strong>Emotix</strong> animals ............................................................15<br />
<strong>Emotix</strong> icons ................................................................16<br />
Don´ts ..........................................................................18<br />
Patterns .......................................................................19<br />
Product example<br />
Home ...........................................................................22<br />
Apparel ........................................................................23<br />
Lifestyle .......................................................................24<br />
Stationary ....................................................................25<br />
Baby .............................................................................26<br />
Health & beauty ..........................................................27<br />
Beach ...........................................................................28<br />
Kitchen & food .............................................................29<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved.<br />
2
INTRODUCTION<br />
Everyone knows them! Everyone loves them!<br />
A new trendy lifestyle brand based on worldwide social media success with emoticons which are used billionfond<br />
times per day. Emot!x benefits from a high brand awareness in the markets and has an European patented<br />
protection of the word and design mark in 19 classes. The world of Emot!x comes with a comprehensive styleguide<br />
with more than 300 available Icons. Developments of new Emot!x can be custom designed.<br />
So be creative and a part of the Emot!x world!<br />
TARGET GROUPS<br />
0 - 99 FEMALE / MALE<br />
PRIMARY:<br />
KIDS / TEENS / YOUNG ADULTS<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 3
BRAND LOGO<br />
®<br />
Note: It is not allowed to change the logo in its shape<br />
and colour.<br />
®<br />
<strong>Emotix</strong>_Logo_CMYK<br />
<strong>Emotix</strong>_Logo_black<br />
LOGO COLOUR PALETTE<br />
C0 M5 Y100 K1<br />
PANTONE Yellow C<br />
C1 M22 Y100 K0<br />
PANTONE 7406 C<br />
C0 M65 Y100 K0<br />
PANTONE 152 C<br />
C0 M0 Y0 K80<br />
PANTONE Process Black C (80%)<br />
C0 M0 Y0 K100<br />
PANTONE Process Black C<br />
C0 M0 Y0 K0<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 4
EMOTIX UNISEX<br />
EMOTIX_UNISEX_001<br />
EMOTIX_UNISEX_002<br />
EMOTIX_UNISEX_003<br />
EMOTIX_UNISEX_004<br />
EMOTIX_UNISEX_005<br />
EMOTIX_UNISEX_006<br />
EMOTIX_UNISEX_007<br />
EMOTIX_UNISEX_008<br />
EMOTIX_UNISEX_009 EMOTIX_UNISEX_010 EMOTIX_UNISEX_011 EMOTIX_UNISEX_012 EMOTIX_UNISEX_013 EMOTIX_UNISEX_014 EMOTIX_UNISEX_015 EMOTIX_UNISEX_016<br />
EMOTIX_UNISEX_017<br />
EMOTIX_UNISEX_018<br />
EMOTIX_UNISEX_019<br />
EMOTIX_UNISEX_020<br />
EMOTIX_UNISEX_021<br />
EMOTIX_UNISEX_022<br />
EMOTIX_UNISEX_023<br />
EMOTIX_UNISEX_024<br />
EMOTIX_UNISEX_025<br />
EMOTIX_UNISEX_026<br />
EMOTIX_UNISEX_027<br />
EMOTIX_UNISEX_028<br />
EMOTIX_UNISEX_029<br />
EMOTIX_UNISEX_030<br />
EMOTIX_UNISEX_031<br />
EMOTIX_UNISEX_032<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 5
EMOTIX UNISEX<br />
EMOTIX_UNISEX_033<br />
EMOTIX_UNISEX_034<br />
EMOTIX_UNISEX_035<br />
EMOTIX_UNISEX_036<br />
EMOTIX_UNISEX_037<br />
EMOTIX_UNISEX_038<br />
EMOTIX_UNISEX_039<br />
EMOTIX_UNISEX_040<br />
EMOTIX_UNISEX_041 EMOTIX_UNISEX_042 EMOTIX_UNISEX_043 EMOTIX_UNISEX_044 EMOTIX_UNISEX_045 EMOTIX_UNISEX_046 EMOTIX_UNISEX_047 EMOTIX_UNISEX_048<br />
EMOTIX_UNISEX_049<br />
EMOTIX_UNISEX_050<br />
EMOTIX_UNISEX_051<br />
EMOTIX_UNISEX_052<br />
EMOTIX_UNISEX_053<br />
EMOTIX_UNISEX_054<br />
EMOTIX_UNISEX_055<br />
EMOTIX_UNISEX_056<br />
EMOTIX_UNISEX_057<br />
EMOTIX_UNISEX_058<br />
EMOTIX_UNISEX_059<br />
EMOTIX_UNISEX_060<br />
EMOTIX_UNISEX_061<br />
EMOTIX_UNISEX_062<br />
EMOTIX_UNISEX_063<br />
EMOTIX_UNISEX_064<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 6
EMOTIX UNISEX<br />
EMOTIX_UNISEX_065<br />
EMOTIX_UNISEX_066<br />
EMOTIX_UNISEX_067<br />
EMOTIX_UNISEX_068<br />
EMOTIX_UNISEX_069<br />
EMOTIX_UNISEX_070<br />
EMOTIX_UNISEX_071<br />
EMOTIX_UNISEX_072<br />
EMOTIX_UNISEX_073 EMOTIX_UNISEX_074 EMOTIX_UNISEX_075 EMOTIX_UNISEX_076 EMOTIX_UNISEX_077 EMOTIX_UNISEX_078 EMOTIX_UNISEX_079 EMOTIX_UNISEX_080<br />
EMOTIX_UNISEX_081<br />
EMOTIX_UNISEX_082<br />
EMOTIX_UNISEX_083<br />
EMOTIX_UNISEX_084<br />
EMOTIX_UNISEX_085<br />
EMOTIX_UNISEX_086<br />
EMOTIX_UNISEX_087<br />
EMOTIX_UNISEX_088<br />
EMOTIX_UNISEX_089<br />
EMOTIX_UNISEX_090<br />
EMOTIX_UNISEX_091<br />
EMOTIX_UNISEX_092<br />
EMOTIX_UNISEX_093<br />
EMOTIX_UNISEX_094<br />
EMOTIX_UNISEX_095<br />
EMOTIX_UNISEX_096<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 7
EMOTIX UNISEX<br />
EMOTIX_UNISEX_097<br />
EMOTIX_UNISEX_098<br />
EMOTIX_UNISEX_099<br />
EMOTIX_UNISEX_100<br />
EMOTIX_UNISEX_101<br />
EMOTIX_UNISEX_102<br />
EMOTIX_UNISEX_103<br />
EMOTIX_UNISEX_104<br />
EMOTIX_UNISEX_105 EMOTIX_UNISEX_106 EMOTIX_UNISEX_107 EMOTIX_UNISEX_108 EMOTIX_UNISEX_109 EMOTIX_UNISEX_110 EMOTIX_UNISEX_111 EMOTIX_UNISEX_112<br />
EMOTIX_UNISEX_113<br />
EMOTIX_UNISEX_114<br />
EMOTIX_UNISEX_115<br />
EMOTIX_UNISEX_116<br />
EMOTIX_UNISEX_117<br />
EMOTIX_UNISEX_118<br />
EMOTIX_UNISEX_119<br />
EMOTIX_UNISEX_120<br />
EMOTIX_UNISEX_121<br />
EMOTIX_UNISEX_122<br />
EMOTIX_UNISEX_123<br />
EMOTIX_UNISEX_124<br />
EMOTIX_UNISEX_125<br />
EMOTIX_UNISEX_126<br />
EMOTIX_UNISEX_127<br />
EMOTIX_UNISEX_128<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 8
EMOTIX UNISEX<br />
EMOTIX_UNISEX_129<br />
EMOTIX_UNISEX_130<br />
EMOTIX_UNISEX_131<br />
EMOTIX_UNISEX_132<br />
EMOTIX_UNISEX_133<br />
EMOTIX_UNISEX_134<br />
EMOTIX_UNISEX_135<br />
EMOTIX_UNISEX_136<br />
EMOTIX_UNISEX_137 EMOTIX_UNISEX_138 EMOTIX_UNISEX_139 EMOTIX_UNISEX_140 EMOTIX_UNISEX_141 EMOTIX_UNISEX_142 EMOTIX_UNISEX_143 EMOTIX_UNISEX_144<br />
EMOTIX_UNISEX_145<br />
EMOTIX_UNISEX_146<br />
EMOTIX_UNISEX_147<br />
EMOTIX_UNISEX_148<br />
EMOTIX_UNISEX_149<br />
EMOTIX_UNISEX_150<br />
EMOTIX_UNISEX_151<br />
EMOTIX_UNISEX_152<br />
EMOTIX_UNISEX_153<br />
EMOTIX_UNISEX_154<br />
EMOTIX_UNISEX_155<br />
EMOTIX_UNISEX_156<br />
EMOTIX_UNISEX_157<br />
EMOTIX_UNISEX_158<br />
EMOTIX_UNISEX_159<br />
EMOTIX_UNISEX_160<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 9
EMOTIX UNISEX<br />
EMOTIX_UNISEX_161<br />
EMOTIX_UNISEX_162<br />
EMOTIX_UNISEX_163<br />
EMOTIX_UNISEX_164<br />
EMOTIX_UNISEX_165<br />
EMOTIX_UNISEX_166<br />
EMOTIX_UNISEX_167<br />
EMOTIX_UNISEX_168<br />
EMOTIX_UNISEX_169 EMOTIX_UNISEX_170 EMOTIX_UNISEX_171 EMOTIX_UNISEX_172 EMOTIX_UNISEX_173 EMOTIX_UNISEX_174 EMOTIX_UNISEX_175 EMOTIX_UNISEX_176<br />
EMOTIX_UNISEX_177<br />
EMOTIX_UNISEX_178<br />
EMOTIX_UNISEX_179<br />
EMOTIX_UNISEX_180<br />
EMOTIX_UNISEX_181<br />
EMOTIX_UNISEX_182<br />
EMOTIX_UNISEX_183<br />
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EMOTIX_UNISEX_185<br />
EMOTIX_UNISEX_186<br />
EMOTIX_UNISEX_187<br />
EMOTIX_UNISEX_188<br />
EMOTIX_UNISEX_189<br />
EMOTIX_UNISEX_190<br />
EMOTIX_UNISEX_191<br />
EMOTIX_UNISEX_192<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 10
EMOTIX UNISEX<br />
EMOTIX_UNISEX_193 EMOTIX_UNISEX_194 EMOTIX_UNISEX_195 EMOTIX_UNISEX_196 EMOTIX_UNISEX_197 EMOTIX_UNISEX_198 EMOTIX_UNISEX_199 EMOTIX_UNISEX_200<br />
EMOTIX_UNISEX_201<br />
EMOTIX_UNISEX_202<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 11
EMOTIX FEMALE<br />
EMOTIX_FEMALE_001<br />
EMOTIX_FEMALE_002<br />
EMOTIX_FEMALE_003<br />
EMOTIX_FEMALE_004<br />
EMOTIX_FEMALE_005<br />
EMOTIX_FEMALE_006<br />
EMOTIX_FEMALE_007<br />
EMOTIX_FEMALE_008<br />
EMOTIX_FEMALE_009<br />
EMOTIX_FEMALE_010<br />
EMOTIX_FEMALE_011<br />
EMOTIX_FEMALE_012<br />
EMOTIX_FEMALE_013<br />
EMOTIX_FEMALE_014<br />
EMOTIX_FEMALE_015<br />
EMOTIX_FEMALE_016<br />
EMOTIX_FEMALE_017<br />
EMOTIX_FEMALE_018<br />
EMOTIX_FEMALE_019<br />
EMOTIX_FEMALE_020<br />
EMOTIX_FEMALE_021<br />
EMOTIX_FEMALE_022<br />
EMOTIX_FEMALE_023<br />
EMOTIX_FEMALE_024<br />
EMOTIX_FEMALE_025<br />
EMOTIX_FEMALE_026<br />
EMOTIX_FEMALE_027<br />
EMOTIX_FEMALE_028<br />
EMOTIX_FEMALE_029<br />
EMOTIX_FEMALE_030<br />
EMOTIX_FEMALE_031<br />
EMOTIX_FEMALE_032<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 12
EMOTIX FEMALE<br />
EMOTIX_FEMALE_033<br />
EMOTIX_FEMALE_034<br />
EMOTIX_FEMALE_035<br />
EMOTIX_FEMALE_036<br />
EMOTIX_FEMALE_037<br />
EMOTIX_FEMALE_038<br />
EMOTIX_FEMALE_039<br />
EMOTIX_FEMALE_040<br />
EMOTIX_FEMALE_041<br />
EMOTIX_FEMALE_042<br />
EMOTIX_FEMALE_043<br />
EMOTIX_FEMALE_044<br />
EMOTIX_FEMALE_045<br />
EMOTIX_FEMALE_046<br />
EMOTIX_FEMALE_047<br />
EMOTIX_FEMALE_048<br />
EMOTIX_FEMALE_049<br />
EMOTIX_FEMALE_050<br />
EMOTIX_FEMALE_051<br />
EMOTIX_FEMALE_052<br />
EMOTIX_FEMALE_053<br />
EMOTIX_FEMALE_054<br />
EMOTIX_FEMALE_055<br />
EMOTIX_FEMALE_056<br />
EMOTIX_FEMALE_057<br />
EMOTIX_FEMALE_058<br />
EMOTIX_FEMALE_059<br />
EMOTIX_FEMALE_060<br />
EMOTIX_FEMALE_061<br />
EMOTIX_FEMALE_062<br />
EMOTIX_FEMALE_063<br />
EMOTIX_FEMALE_064<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 13
EMOTIX HUMANS<br />
EMOTIX_HUMANS_001<br />
EMOTIX_HUMANS_002<br />
EMOTIX_HUMANS_003<br />
EMOTIX_HUMANS_004 EMOTIX_HUMANS_005 EMOTIX_HUMANS_006 EMOTIX_HUMANS_007 EMOTIX_HUMANS_008<br />
EMOTIX_HUMANS_009<br />
EMOTIX_HUMANS_010<br />
EMOTIX_HUMANS_011<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 14
EMOTIX ANIMALS<br />
EMOTIX_ANIMALS_001<br />
EMOTIX_ANIMALS_002<br />
EMOTIX_ANIMALS_003<br />
EMOTIX_ANIMALS_004<br />
EMOTIX_ANIMALS_005<br />
EMOTIX_ANIMALS_006<br />
EMOTIX_ANIMALS_007<br />
EMOTIX_ANIMALS_008<br />
EMOTIX_ANIMALS_009<br />
EMOTIX_ANIMALS_010<br />
EMOTIX_ANIMALS_011<br />
EMOTIX_ANIMALS_012<br />
EMOTIX_ANIMALS_013<br />
EMOTIX_ANIMALS_014<br />
EMOTIX_ANIMALS_015<br />
EMOTIX_ANIMALS_016<br />
EMOTIX_ANIMALS_017<br />
EMOTIX_ANIMALS_018<br />
EMOTIX_ANIMALS_019<br />
EMOTIX_ANIMALS_020<br />
EMOTIX_ANIMALS_021<br />
EMOTIX_ANIMALS_022<br />
EMOTIX_ANIMALS_023<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 15
EMOTIX ICONS<br />
EMOTIX_ICONS_001<br />
EMOTIX_ICONS_002<br />
EMOTIX_ICONS_003<br />
EMOTIX_ICONS_004<br />
EMOTIX_ICONS_005<br />
EMOTIX_ICONS_006<br />
EMOTIX_ICONS_007<br />
EMOTIX_ICONS_008<br />
EMOTIX_ICONS_009<br />
EMOTIX_ICONS_010<br />
EMOTIX_ICONS_011<br />
EMOTIX_ICONS_012<br />
EMOTIX_ICONS_013<br />
EMOTIX_ICONS_014<br />
EMOTIX_ICONS_015<br />
EMOTIX_ICONS_016<br />
EMOTIX_ICONS_017<br />
EMOTIX_ICONS_018<br />
EMOTIX_ICONS_019<br />
EMOTIX_ICONS_020<br />
EMOTIX_ICONS_021<br />
EMOTIX_ICONS_022<br />
EMOTIX_ICONS_023<br />
EMOTIX_ICONS_024<br />
EMOTIX_ICONS_025<br />
EMOTIX_ICONS_026<br />
EMOTIX_ICONS_027<br />
EMOTIX_ICONS_028<br />
EMOTIX_ICONS_029<br />
EMOTIX_ICONS_030<br />
EMOTIX_ICONS_031<br />
EMOTIX_ICONS_032<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 16
EMOTIX ICONS<br />
EMOTIX_ICONS_033<br />
EMOTIX_ICONS_034<br />
... additional Emot!x in progress.<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 17
DON TS<br />
EMOTIX_UNISEX_041<br />
EMOTIX_UNISEX_042<br />
EMOTIX_UNISEX_043 EMOTIX_UNISEX_163 EMOTIX_UNISEX_175<br />
Note: It is not allowed to mirror these Emot!x.<br />
EMOTIX_FEMALE_018<br />
EMOTIX_ICONS_014<br />
EMOTIX_ICONS_032<br />
Note: It is not allowed to change the icons in their shape.<br />
EMOTIX_UNISEX_001<br />
EMOTIX_UNISEX_001<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 18
PATTERNS<br />
E_PATTERN_001<br />
E_PATTERN_002<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 19
PATTERNS<br />
E_PATTERN_003<br />
E_PATTERN_004<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 20
PATTERNS<br />
E_PATTERN_005<br />
E_PATTERN_006<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 21
PRODUCT EXAMPLES – HOME<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 22
PRODUCT EXAMPLES – APPAREL<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 23
PRODUCT EXAMPLES – LIFESTYLE<br />
BUT FIRST<br />
COFFEE...<br />
®<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 24
®<br />
PRODUCT EXAMPLES – STATIONARY<br />
®<br />
STUDY BUNNY<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 25
PRODUCT EXAMPLES – BABY<br />
BUT FIRST<br />
MILK...<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 26
PRODUCT EXAMPLES – HEALTH & BEAUTY<br />
®<br />
FIX IT!<br />
Styling Gel<br />
REFRESH<br />
YOURSELF!<br />
®<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 27
PRODUCT EXAMPLES – BEACH<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 28
PRODUCT EXAMPLES – KITCHEN & FOOD<br />
Day<br />
begins<br />
after<br />
COFFEE<br />
IS ALWAYS<br />
A GOOD<br />
IDEA!<br />
Coffee<br />
Emot!x © 2017 Klaus Herding GmbH. All Rights Reserved. 29
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