IMPACT Magazine | Fall 2017

ADVOCARE IMPACT MAGAZINE FALL 2017 

DREW 

BREES 

HEART OF A CHAMPION 

POWER OF 

THE PRODUCTS 

LEARN HOW TO ACHIEVE 

YOUR GOALS 

ADVOCARE 

HABLA ESPAÑOL 

INTRODUCING BILINGUAL 

BUSINESS TOOLS 

WHAT’S 

TM 

YOUR FIT ? 

INTRODUCING THE 

ADVOCARE FIT LINE

ADVOCARE ® 

CHAMPION 

CALL-OUTS 

DREW BREES 

NEW ORLEANS 

QUARTERBACK AND 

2010 PRO FOOTBALL 

WORLD CHAMPION 

AdvoCare National 

Spokesperson. See his 

story on page 30. 

CYNTHIA 

BUENTELLO 

TEXAS 

AdvoCare Independent 

Distributor. See her 


DUSTY & ALAN 

MORRIS 

OKLAHOMA 


Distributors. See their 


“ I STARTED TAKING 

ADVOCARE PRODUCTS 

MY SECOND YEAR IN THE 

LEAGUE. I FELT LIKE I 

ALWAYS HAD AN EDGE ON 

THE COMPETITION BECAUSE 

OF THE ADVANTAGE I 

WAS GETTING THROUGH 

ADVOCARE PRODUCTS. 

” 

“ I NO LONGER HEAR MY 

KIDS SAYING, ‘MOMMY IS 

ON A DIET.’ NOW I TEACH 

MY KIDS HOW TO LIVE A 

HEALTHY LIFE. 

” 

“ WE HAVE HAD TO TELL 

OUR KIDS ‘NO’ FOR SO 

LONG, SO BEING ABLE TO 

SAY ‘YES’ TO OUR SON’S 

CLASS RING, BECAUSE OF 

ADVOCARE, HAS MEANT 

THE WORLD TO US. 

” 

ANNE 

CUELLAR 

CALIFORNIA 


Distributor. See her 


RACHEL & JOSH 

WITT 

VIRGINIA 


Distributors. See their 


JAMES 

KEYS 

OHIO 


Distributor. See his 


“ 

“ 

“ 

WITHOUT THESE 

PRODUCTS I WOULDN’T 

BE ABLE TO DO WHAT I 

AM DOING. PEOPLE SAY I 

MADE EARNING A BLACK 

BELT LOOK EASY, BUT I 

COULDN’T HAVE DONE IT 

WITHOUT ADVOCARE! 

ADVOCARE IS ABOUT 

LEADERSHIP AND THE 

PURSUIT OF BECOMING 

MORE, HELPING OTHERS 

BECOME BETTER MOMS 

AND DADS, SPOUSES AND 

LEADERS, AND WE WANT 

TO CONTINUE MOVING THIS 

VISION FORWARD. 

THE PRODUCTS FUEL MY 

MOTIVATION AND GIVE 

ME ENDURANCE FOR 

THAT EXTRA PUSH 

I NEED.* 

” 

” 

” 

AdvoCare contributes to the Brees Dream Foundation. Drew Brees is compensated for his role as AdvoCare National Spokesperson. Drew Brees also receives a 

percentage of the sales from DB9® Signature Series products. 

Personal testimonials reflect individual experiences and are not necessarily typical of the results you may obtain. Results vary with individual effort, consistency 

of use, body composition, eating patterns and exercise. AdvoCare recommends you consult your healthcare professional before starting an AdvoCare product 

regimen. Earnings depend on a number of factors, including your individual effort and the area in which you live. The average annual income for all Active 

Distributors in 2016 was $1429. An Active Distributor is anyone who earned a check from AdvoCare in 2016 (157,905 Distributors). Total earnings may include 

earnings from the start of the Distributorship to the date this information was published and do not include earnings from retail sales. 

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

IN THIS EDITION 

ADVOCARE IMPACT MAGAZINE – FALL 2017 

FEATURES 

8 AdvoCare Foundation 

10 Making a Lasting Impression 

14 AdvoCare Habla Español 

20 What's Your Fit TM ? 

26 Doc Talk 

THE PERFORMANCE OF THE PRODUCTS 

30 Heart of a Champion 

36 Building the AdvoCare Brand 

38 The Impact of Hydration 

THE POWER OF THE PRODUCTS 

42 Total Transformation 

46 Exceeding her Goal 

48 Pushing Past the Limits 

50 Walking the Walk 

52 Change of Pace 

54 Beyond the Belt 

THE BUSINESS 

OF THE PRODUCTS 

58 A New Approach 

60 A Serendipitous Surprise 

62 Making Time for What Matters 

64 Determined to Succeed 

68 Vitamins for the Mind 

70 A Purpose for More 

76 Facets of a Diamond 

EN ESPAÑOL 

86 Esforzándose más Allá de sus Límites 

88 Dinero Para la Guardería Infantil 

90 Una Sorpresa Fortuita

company 

3

AdvoCare 

celebrates at 2016 

National Success 

School

C O M P A N Y 

THE 

COMPANY 

BEHIND THE PRODUCTS 

Founded more than two decades ago, AdvoCare continues to grow due to the passion of 

our Independent Distributors, the Home Office team and our world-class energy, weightmanagement, 

nutrition and sports performance products. With hundreds of thousands of 

Distributors and customers representing the brand, AdvoCare plays a vital role in shaping the 

lives of thousands of Americans working toward living a healthy lifestyle. 

company 

5

SUCCESS SCHOOL 

NATIONAL 

2018 

BE A 

PART OF 

THE NEXT 

25 YEARS 

FEBRUARY 1 - 3, 2018 | FRISCO, TX 

THE FORD CENTER AT THE STAR 

REGISTER TODAY AT ADVOCARE.COM

THE 

ADVOCARE 

GUIDING 

PRINCIPLES 

Honor God through our faith, 

family and friends 

Respect and strengthen the family 

Believe in the dignity and the 

importance of the individual 

Create a standard of excellence recognized as 

superior by the direct sales industry 

Believe that honor, integrity and principles 

are the foundation of a 

great life and company 

Commit to mutual loyalty and trust between 

AdvoCare and its Distributors 

Establish and continually improve 

the vehicle of opportunity and the pursuit 

of financial freedom for all AdvoCare 

Distributors 

Commit to ongoing personal growth and 

development through professional training 

and educational programs 

Build self esteem by promoting a sense of 

personal worth among all people 

Continually expand our market by providing 

the most-effective and highest-quality 

products and services available 

ADVOCARE FOUNDER, 

CHARLES E. RAGUS 

October 6, 1942 – June 1, 2001

FOUNDATION 

WE'RE ATTACKING 

CHILDHOOD OBESITY 

TO KEEP KIDS HEALTHY, HAPPY AND SAFE 

The AdvoCare Foundation is committed to ending childhood obesity. Not because we want to, but because we have to. 

More than one out of five children are affected, and it's not their fault. Millions of children are suffering from the effects 

of obesity, bullying and shorter life expectancies. We're fighting for those who can't fight for themselves by partnering 

with supporting organizations across the country whose work directly impacts the safety and health of children in need. 

WHY CHILDHOOD OBESITY? 

More than 

ONE-THIRD 

of children in America are 

overweight or obese 

The percentage of 

children with obesity 

in the United States has 

TRIPLED 

over the last 40 years 

Children in low-income 

households are almost 

TWICE AS LIKELY 

to be obese 

If nothing changes, 

ONE-THIRD 

of all children born after 2000 

will suffer from diabetes 

Learn more at advocarefoundation.org 

8 

impact magazine

OUR IMPACT 

ACCESS 

ACTIVITY 

EDUCATION 

More than 20 percent of 

With the decrease of 

Desserts and nutritionally 

children live in areas where 

opportunities to be active, 

empty foods have crept 

adequate food is not available. 

more than 74 percent of 

in. We need education and 

That cannot continue. We 

elementary-aged children 

healthy options for children 

believe circumstances 

shouldn’t dictate outcomes. 

do not get enough exercise 

on a daily basis. 

at school, through public 

programs, and at home. 

FOUNDATION 

2016 BY THE NUMBERS 

$130,000 

Granted to programs focusing 

on child health and wellness issues 

7 

Year-long grants established 

in four major urban cities 

8,000 

Youths participated in various AdvoCare 

Foundation-funded programs 

2017-18 BENEFICIARIES 

YMCA Metropolitan 

Dallas 

Vetri Community 

Partnership 

Philadelphia 

Boys and Girls Club 

of Metro Atlanta 

LA's Best 

Los Angeles 

CHOICES 

Atlanta 

Real School Gardens 

Dallas 

company 

9

AdvoCare's Commitment to Growing the Brand 

MAKING A 

LASTING 

IMPRESSION 

AdvoCare’s passionate and dedicated customers and Distributors have one vital 

trait in common: they’ve seen how AdvoCare helped achieve their goals and are 

proud to represent the brand. From training events to sponsorship opportunities, 

the AdvoCare team is focused on sharing how the products can help you at any 

stage of life and what the business opportunity could mean for you. 

INCENTIVE 

TRIPS 

From Ireland to Hawaii, Distributors 

can earn the chance to travel around 

the world with AdvoCare. 

Distributors who earned a trip to New York City and team members 

from AdvoCare's Home Office gather for a group photo on an NYC pier. 

Rick Loy, AdvoCare's Vice 

President of Sales Training & Field 

Development, poses for a selfie with 

Distributors in New York City.

SPORTS 

PARTNERSHIPS 

presented by 

Introducing AdvoCare's newest sports 

partnership with the Miami Open! AdvoCare 

is proud to partner with the internationally 

recognized tennis tournament by providing 

on-court signage, digital signage and 

products in the players' locker rooms. 

AdvoCare products 

available in the players' 

locker rooms.

TRAINING 

EVENTS 

Engaging, corporate-led meetings 

educate on the tools Distributors use 

to grow their business. 

AdvoCare's Champion Distributors 

representing their teams at a Leadership 

training. 

Attendees taking it all in 

at a No Limits training. 

12 

impact magazine

Smile! Ron Reynolds, AdvoCare's Vice President of 

Distributor Recognition, gets to know Distributors 

invited to attend a No Limits training at AdvoCare's 

Home Office. 

company 

13

ADVOCARE HABLA ESPAÑOL 

C O M P A N Y 

AdvoCare is proud to support our Spanishspeaking 

customers and Distributors who are 

helping others across the country achieve a 

healthier lifestyle and take advantage of the 

business opportunity. 

Below are tools you and your team use every 

day that are now available in Spanish! And, don’t 

worry, we’re just getting started — more tools 

and digital assets will be released in the coming 

months. 

AdvoCare se enorgullece en apoyar a nuestros 

clientes y Distribuidores hispanos, en todo el 

país, que están ayudando a otros a lograr un 

estilo de vida más saludable y a aprovechar la 

oportunidad de negocio. 

A continuación encontrará herramientas que 

usted y su equipo usan todos los días ¡ahora 

disponibles en español! Y apenas estamos 

comenzando: en los próximos meses dispondrá 

de más herramientas y recursos digitales. 

DISTRIBUTORS 

Product Navigator 

Product Map 

Policies and Procedures 

Welcome Brochure 

Retail Receipts 

24-Day Challenge® Daily Guide 

24-Day Challenge Brochure 

Online Training Videos 

DISTRIBUIDORES 

Navegador de productos 

Mapa de productos 

Políticas y procedimientos 

Folleto de bienvenida 

Recibos de ventas al por menor 

Guía diaria del 24-Day Challenge® 

Folleto del 24-Day Challenge 

Videos de adiestramiento a través de Internet 

PREFERRED CUSTOMER 

Welcome Letter 

Total Satisfaction Guarantee Card 

Product Navigator 

Product Catalog 

CLIENTE PREFERIDO 

Carta de bienvenida 

Tarjeta de garantía de satisfacción total 

Navegador de productos 

Catálogo de productos 

14 

impact magazine

YOUR PORTAL TO A HEALTHIER YOU 

Change your body. 

Change your life. 

AdvoCare offers advanced products developed to help you reach 

and maintain your nutritional goals. Don’t know where to begin? 

Use the Product Navigator tool to start your journey toward a 

better you. 

“I love how easy it is to customize and find the right 

products for my lifestyle.” 

- Kerri Roberson 

ADVOCARE INDEPENDENT DISTRIBUTOR 

1 

Get Online 

 

Go to advocare.com and click on Product Navigator to start discovering which products can best 

help you on your journey. 

2 

3 

Share Your Goals 

You’ll be asked questions to describe your main goal – weight loss, weight management, improved 

wellness and healthy aging, or improved fitness or athletic performance. Then you can rate your 

level of intensity for each of your answers. 

See Your Recommendations 

We’ll analyze your answers and show you the best products to help support your goals. 

AdvoCare products are designed to help improve lives through nutrition and fitness. Choose from several personalized product 

options customized to meet your needs and goals. All AdvoCare products are formulated based on the most-respected scientific 

knowledge and designed with insight from the internationally recognized experts on the Scientific & Medical Advisory Board. 

Results vary with individual effort, body composition, eating patterns and exercise. If you have a medical condition or are pregnant or 

nursing, AdvoCare recommends that you consult your healthcare professional before starting an AdvoCare product regimen.

16 

impact magazine

S C I E N C E 

THE 

SCIENCE 

BEHIND THE PRODUCTS 

AdvoCare relies on credible scientific knowledge and high-quality ingredients 

to create safe and effective products. The AdvoCare Science team, including the 

Scientific & Medical Advisory Board, is comprised of professionals dedicated 

to product research and development as well as training and education for 

AdvoCare Independent Distributors. The science behind AdvoCare products 

helps improve lives through superior nutrition and wellness. 

science 

17

SCIMED 

SCIENTIFIC & MEDICAL ADVISORY BOARD 

S C I E N C E 

Highly regarded and recognized in their areas of expertise, members of the Scientific & Medical Advisory Board use 

their knowledge and experience in the fields of medicine, nutrition and science to ensure that all AdvoCare products 

are formulated with high-quality ingredients based on credible scientific research. 

STANLEY J. 

DUDRICK 

M.D., FACS, FACN, 

CNS 

Chairman Emeritus, Department of Surgery and Director 

Emeritus of Training Program in Surgery, The Stanley 

J. Dudrick, M.D., Department of Surgery, Saint Mary’s 

Hospital/Yale Affiliate, Waterbury, Connecticut; Professor 

of Surgery Emeritus, Yale University School of Medicine; 

The Edward S. Anderson Professor of Physician Assistant 

Studies and Medical Director, Misericordia University; 

Professor of Surgery, The Commonwealth Medical College 

HONORS 

Pioneered research and development of intravenous 

hyperalimentation (Total Parenteral Nutrition); recipient 

of more than 130 honors and awards, including American 

Medical Association Joseph B. Goldberger Award in Clinical 

Nutrition; AMA Brookdale Award for Excellence in Medicine; 

Grace A. Goldsmith Award of the American College of 

Nutrition Goldsmith Award; American College of Surgeons 

Jacobson Innovation Award; American Surgical Association 

Medallion for Scientific Achievement Distinguished Service 

to Surgery; Distinguished Graduate Award, The University 

of Pennsylvania School of Medicine; Nathan Smith 

Distinguished Service Award of the New England Surgical 

Society; American Surgical Association Flance/Karl Award 

for Seminal Contributions to Surgery 

PUBLISHED WORKS 

Published more than 800 scientific publications in nutrition, 

critical care and surgery; member of 15 Editorial Boards, 

Associate Editor of three journals and Honorary Editor of 

two journals 

EDUCATION 

WILLIAM J. 

KRAEMER 

PH.D., FACSM, FNSCA, 

FISSN, FACN 

Professor, Department of Human Sciences, Ohio State 

University, Columbus, OH 

ORGANIZATIONS 

National Strength and Conditioning Association (NSCA); 

past President, American College of Nutrition; past 

President; New England Chapter American College 

of Sports Medicine; Member of the American College 

of Nutrition; International Society of Sports Nutrition; 

American Physiological Society; Endocrine Society; 

SHAPE America (formerly the American Alliance of Health, 

Physical Education and Dance) 


Published more than 450 peer-reviewed scientific 

manuscripts related to sports medicine, exercise, sports 

science and sports nutrition; over 100 book chapters and 

author of ten books; Editor in Chief, Journal of Strength 

and Conditioning Research; Editor, European Journal of 

Applied Physiology; Associate Editor, The Journal of the 

American College of Nutrition; Editorial Boards, Medicine 

and Science in Sports and Exercise and Journal of Applied 

Physiology 

EDUCATION 

B.S., Physical Education and Health Education, University 

of Wisconsin LaCrosse, LaCrosse, WI; M.S., Exercise 

Physiology, University of Wyoming, Laramie, WY; Ph.D., 

Physiology and Biochemistry, University of Wyoming, 

Laramie, WY 

M.D., University of Pennsylvania School of Medicine 

and Hospital of the University of Pennsylvania, Harrison 

Department of Surgical Research 

Scientific & Medical Advisory Board Members are compensated for their role on the Scientific & Medical Advisory Board. 

18 

impact magazine

Professor, Friedman School of Nutrition Science and Policy 

and Sackler School of Graduate Biomedical Sciences 

Program in Pharmacology and Experimental Therapeutics, 

Tufts University; Senior Scientist and Director, Antioxidants 

Research Laboratory; Jean Mayer USDA Human Nutrition 

Research Center on Aging at Tufts University 

Founder, Male Health Center, first of its kind in United States, 

1988; Board-certified urologist in private practice in Dallas, 

Texas; Associate Professor, Department of Urology, UT 

Southwestern Medical School, Dallas, TX 

ORGANIZATIONS 

JEFFREY B. 

BLUMBERG 

PH.D., FASN, FACN, 

CNS-S 

ORGANIZATIONS 

American Society for Nutrition; American College of 

Nutrition; Board for Certification of Nutrition Specialists; 

Scientific Advisory Group, International Food Information 

Council 

Editorial Boards: The Journals of Medicinal Food, Nutrition 

and Aging, Antioxidants; Open Bioactive Compounds 

Journal; Nutrients; Journal of Nutrition in Gerontology and 

Geriatrics; Journal of the American College of Nutrition; 

Redox Biology 

KENNETH 

GOLDBERG 

M.D. 

Advisory Board and Founder, Impotence Foundation; 

Director, American Urologic Association 


Nationally syndicated health column; "When the Man You 

Love Won’t Take Care of His Health" (Golden books, 1998); 

"The Men’s Health Longevity Program" (Rodale, 2001); New 

England Journal of Medicine; JAMA; Journal of Urology; 

Clinical Investigator of various treatments for male health 

issues; Editorial Board of Men’s Health 

EDUCATION 


Published more than 350 peer-reviewed scientific 

publications in nutrition science and policy 

M.D., Case Western Reserve Medical School; Emory 

University, General Surgery; George Washington University, 

Urology 

EDUCATION 

B.Pharm and B.S., Psychology, Washington State University; 

Ph.D., Pharmacology, Vanderbilt University 

LEANNE M. 

REDMAN 

PH.D., MS, FTOS 

Associate Professor, Head, Reproductive Endocrinology 

& Women’s Health Lab; Pennington Biomedical Research 

Center, Baton Rouge, LA 

ORGANIZATIONS 

Obesity Society; International Association for Study of 

Obesity; Endocrine Society 


More than 75 peer-reviewed and invited publications 

embracing the fields of obesity, diabetes, women’s health 

and exercise science 

EDUCATION 

GAIL 

CRESCI 

PH.D., R.D., L.D., CNSC 

Staff, Pediatric Institute & Lerner Research Institute 

Departments of Gastroenterology & Pathobiology 

Cleveland Clinic, Lerner College of Medicine of Case Western 

Reserve University 

ORGANIZATIONS 

Academy of Nutrition and Dietetics; Dietitians in Nutrition 

Support; American Society for Parenteral and Enteral 

Nutrition; Society of Critical Care Medicine; American 

Gastroenterology Association 


Published more than 75 scientific and educational 

publications in nutrition and digestive diseases 

Bachelor of Human Movement Science with First 

Class Honors, Southern Cross University, Australia; 

Ph.D., University of Adelaide, Australia; Masters 

of Science (Clinical Research), Tulane University, 

New Orleans, LA 

EDUCATION 

B.S. University of Akron; M.S. Rosalind Franklin Health 

Sciences University; Ph.D., Georgia Regents University 

(formerly Medical College of Georgia) 

JOSE M. 

PIMIENTO 

M.D., FACS 

Assistant Member, Gastrointestinal Oncology Moffitt Cancer 

Center and Assistant Professor, Morsani College of Medicine, 

University of South Florida 

ORGANIZATIONS 

American College of Surgeons; American Society for 

Parenteral and Enteral Nutrition; Association of Academic 

Surgeons 


More than 30 scientific publications and book chapters in 

nutrition, surgery and surgical oncology 

CARL L . 

KEEN 

PH.D. 

Professor of Nutrition & Internal Medicine, University of 

California, Davis 

ORGANIZATIONS 

Society for Nutrition Sciences; American Teratology Society; 

Society for Experimental Biology and Medicine 


More than 650 research and educational publications in 

the areas of nutrition, reproductive health and toxicology; 

Recognized as a Highly Cited Researcher (Top 0.05%) by the 

ISI 

EDUCATION 

EDUCATION 

M.D., Universidad Nacional de Colombia, Bogota, Colombia; 

Surgeon from Saint Mary’s Health System – Yale University 

affiliate; Surgical Oncologist from the H. Lee Moffitt Cancer 

Center 

Ph.D., University of California, Davis 

science 

19

CONQUER 

YOUR WORKOUT. 

WHAT’S YOUR FIT 

TM 

? 

Introducing 

The FIT Line By AdvoCare 

A system designed to fit the way you work – 

and the way you live.

CONQUER 

YOUR WORKDAY.

FIT 

WHAT'S YOUR FIT 

TM 

? 

Adding dietary supplements to your workout routine not only helps make the most of your time in the gym, it can 

also support your recovery and boost your results.* For many, taking supplements around your workout can seem 

intimidating. FIT, AdvoCare’s newest product line, takes the guesswork out of supplementation. The line features 

products designed specifically for the three phases of your workout: before, during and after, as well as the added 

convenience of a ready-to-drink protein shake. Learn more about how this exciting new product category can fit 

into your workout routine and the benefits each product provides. 

PRE 

Pre-Workout Multinutrient Dietary Supplement 

Strawberry Lemonade Flavor 

Use 30-45 minutes prior to exercise to fuel your workouts 

and keep you energized and focused.* 

KEY BENEFITS 

• Supports energy levels* 

• Enhances mental focus* 

• Promotes a healthy metabolism* 

INTRA 

Intra-Workout Electrolyte and Amino Acid Supplement 

Coconut Lime Flavor 

Use INTRA during workouts to help you stay hydrated and improve recovery.* 

KEY BENEFITS 

• Helps the body stay hydrated using electrolytes* 

• Supports muscles with amino acids* 

• Promotes an increase in exercise capacity* 

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to 

diagnose, treat, cure or prevent any disease.

POST 

Post-Workout Protein and Herbal Supplement 

Cinnamon Bun and Chocolate Flavors 

Use within one hour of your workout to refuel your body 

and enhance recovery.* 

KEY BENEFITS 

• Provides a balanced blend of protein and carbohydrates* 

• Helps improve muscle recovery* 

• Supports muscle metabolic processes* 

PROTEIN 

Vitamin and Mineral Protein Shake 

Vanilla Flavor 

This Ready-To-Drink Protein provides a good source of protein, carbohydrates, vitamins and 

minerals in an eight-and-a-half-ounce, 140-calorie shake. Consume this great-tasting, nutritional 

snack when it is most convenient during your day or to help your body recover after a workout. 

KEY BENEFITS 

• 20g of easily digested protein to support working muscles 

• Features a vitamin and mineral blend to support good nutrition 

• Designed in convenient, on-the-go packaging 

DOCTALK 

"You may have heard that exercise alone rarely produces weight loss. The main reason why you 

may not be experiencing the beneficial effects of exercise on the scale comes down to nutrition 

versus calories. A balanced lifestyle that incorporates a healthy, calorie-controlled diet, good 

sleep habits, stress management, regular physical activity and supplements to fill nutritional 

gaps is the key to success. However, all this can be quickly undone without proper nutritional 

support in and around a workout. 

I am proud to be part of the development of the new FIT products which have been specifically 

formulated to give your body the nutritional support it needs before, during and after exercise." 

Leanne Redman, Ph.D., MS, FTOS 

AdvoCare Scientific & Medical Advisory Board Member† 

† Scientific & Medical Advisory Board Members are compensated for their role on the Scientific & Medical Advisory Board. 


diagnose, treat, cure or prevent any disease.

USE IT. 

ALEX'S PREFERRED PRODUCTS

AdvoCare 

is the complete 

package for me 

to supplement 

my life. 

“ 

” 

Alex Smith 

Kansas City Quarterback 

Endorsers receive free product in exchange for their endorsement and are compensated for their time and appearances.

DOCTALK 

WE ASKED THE ADVOCARE SCIENCE TEAM WHICH PRODUCT QUESTIONS 

THEY HEAR MOST OFTEN. HERE'S WHAT THEY TOLD US. 

S C I E N C E 

Q 

A 

What are the benefits of dietary supplements? Are dietary supplements regulated? 

Consistently eating healthy food is the desired goal to help promote health, but food alone may not provide the total daily 

Recommended Dietary Allowances you need for sufficient nutrition. That’s why the combination of a healthy diet, exercise 

and taking daily supplements is an effective way to fill in gaps and enhance your overall wellness. 

A number of local, state and federal agencies regulate dietary supplements including the Food and Drug Administration 

(FDA). The FDA regulates the manufacturing, storage, labeling and logistics of dietary supplements, foods and drugs. 

Dietary supplement manufacturers are responsible for ensuring a dietary supplement is safe before it is marketed. The 

agency is charged with taking action against any unsafe dietary supplement product after it reaches the market including 

products that use ingredients banned by the FDA. In addition, the FTC regulates the advertising of dietary supplements. 

Manufacturers and distributors must make sure product label information is truthful and not misleading. 

Q 

A 

Do I need to talk with my physician before taking AdvoCare products? 

As a health and wellness company, AdvoCare provides guidance on nutrition and living a healthy lifestyle. Before using any 

AdvoCare products, please consult your healthcare professional for advice on drug-nutrient interactions and whether dietary 

supplements may be added to your routine. AdvoCare cannot give any medical advice regarding dietary supplements. This 

information is not intended as a substitute for the advice of a healthcare professional. 

Q 

A 

How does AdvoCare ensure the quality of its products and what quality control procedures are involved? 

AdvoCare adheres to very high standards with respect to quality. Vitamins and minerals for all AdvoCare formulas are high 

quality and are tested for purity and potency. Herbal extracts are standardized for known active components in order to deliver 

consistent results. AdvoCare uses highly digestible forms of vitamins, minerals, amino acids and other nutrients. 

AdvoCare products are manufactured in facilities that adhere to current Good Manufacturing Practices. Quality control and 

quality assurance programs are part of standard operating procedures for each facility. 

AdvoCare tablets, capsules, drinks, shakes and bars are all manufactured in accordance with stringent quality-control specifications 

and standards. These stringent specifications include requirements for ingredients, physical characteristics and analytical testing. 

26 

impact magazine

Q 

A 

Can you provide me with product recommendations for children, or women who are expecting or nursing? 

Some products, which are suitable for the general population, may not be recommended due to certain ingredients for which 

scientific research is not clear on how these ingredients may interact with children and/or pregnant or nursing mothers. 

Product usage guidelines for these situations are available in the Frequently Asked Questions section of the AdvoCare website. 

These guidelines are only suggestions and are not intended to replace the advice of a healthcare professional. 

Q 

A 

Why are some AdvoCare products formulated with some ingredients at levels above 100% of their 

Daily Values (%DV)? 

In order to establish a standardized unit of measure consumers could use to understand what percent of a healthy, daily 

2,000-calorie diet each nutrient should contribute, the Food and Drug Administration applied the term “Daily Value (%DV). 

These %DVs are based on Reference Daily Allowances (RDAs) issued by the Food and Nutrition Board of the Institute of Medicine 

to ensure adequate nutritional needs are met for most healthy individuals above age four. 

S C I E N C E 

Many health experts, including all AdvoCare Scientific & Medical Advisory Board members, believe that in many cases, optimal 

nutrition provides benefits not gained with merely adequate nutrition. For some nutrients, optimal nutrition is achieved at levels 

above 100 percent of the DV. 

Q 

A 

Why are non-caloric sweeteners used in AdvoCare products? 

Given the negative health effects of excess sugar consumption in America, some AdvoCare products are manufactured with 

non-caloric sweeteners to provide great-tasting products without unneeded calories. 

The FDA has approved these non-caloric sweeteners after extensive health, safety and toxicity testing. The collective group has 

been through in depth reviews by the Institute of Medicine, Center for Disease Control and many national medical organizations, 

all of which found their safety profile exemplary. AdvoCare does not use any ingredients deemed unsafe or harmful based on 

sound scientific evidence. We are proud to provide high-quality, safe and effective products. 

Q 

A 

Are AdvoCare products formulated and manufactured to meet the strict requirements of highly specialized 

diets such as allergen free, gluten free, kosher, halal, vegan or vegetarian? 

AdvoCare products are not formulated, manufactured or labeled to meet the criteria for those diets. 

In addition, our products are not produced at certified allergen or gluten-free manufacturing facilities, so we do not certify 

any AdvoCare products as free of those substances. 

Individuals who have Celiac Disease or who may be gluten intolerant are advised to consult their healthcare professional 

regarding AdvoCare products that may be suitable for their use. 

You can find more information on our products in the Science section on the AdvoCare website. Videos and other downloadable documents related 

to product usage are also readily available on the Distributor website. Additional support is available via Customer Service at 1-800-542-4800. 

science 

27

JASON 

WITTEN 

BECKY 

SAUERBRUNN 

TREVOR 

BAYNE 

Dallas 

Tight End 

World-Class 

Defender 

Professional 

Driver 

KELLEY 

LARSEN 

Professional 

Volleyball 

Tournament 

Champion 

DREW 

BREES 

New Orleans 

Quarterback 

DARIAN 

TOWNSEND 

World-Class 

Swimmer 

LEE 

NGUYEN 

JENNY 

ARTHUR 

ALEX 

SMITH 

New England 

Midfielder 

World-Class 

Weightlifter 

Kansas City 

Quarterback 

AdvoCare contributes to the Brees Dream Foundation. Drew Brees is compensated for his role as AdvoCare National Spokesperson. Drew Brees also 

receives a percentage of the sales from DB9® Signature Series products.

P E R F O R M A N C E 

THE 

PERFORMANCE 


Professional and amateur athletes, coaches, entertainers and world champions are fueled 

by AdvoCare products. They expect the best from themselves and choose AdvoCare to 

help them perform at peak levels and get results. This world-class group trusts AdvoCare 

because they know the products are safe and effective. 

Endorsers receive free product in exchange for their endorsement and are compensated for their time and 

appearances. 

performance 

29


D R E W 

HEART 

OF A 

CHAMPION 

B R E E S 

AdvoCare is proud to feature Drew Brees as our National Spokesperson and 

contribute to the Brees Dream Foundation, further strengthening the longstanding 

relationship that began 15 years ago. From his first year with AdvoCare to his 16th, 

Drew has worked tirelessly to become one of the most-recognized and respected 

leaders in the game of football. 

30 

impact magazine

AdvoCare contributes to the Brees Dream Foundation. Drew Brees is compensated for his role as AdvoCare National Spokesperson. Drew Brees 

also receives a percentage of the sales from DB9® Signature Series products. 

performance 

31


Tough workouts, high-pressure situations and playmaking 

calls are an everyday routine for Drew Brees. The 

New Orleans quarterback is far from new to the 

professional arena — 2017 marks his 17th year in the 

league. Even though he led his team to a Pro Football 

World Championship in 2009 and was awarded the MVP 

title the same season, Brees’ humility and diligence 

haven’t wavered since that pinnacle season. He spends 

his free time with his family and running the Brees Dream 

Foundation, which he and his wife Brittany established in 

2003. The Foundation helps improve the quality of life for 

cancer patients and provide care, education and 

opportunities for children and families in need. 

What does your partnership with AdvoCare mean to 

you? 

My relationship with AdvoCare goes way beyond being a 

National Spokesperson. I think what’s so unique about it 

is that I’ve been with AdvoCare for 15 years — that’s nearly 

my entire career. It’s gotten better and better every year. 

It’s my longest-standing relationship with any corporate 

partner and the one I really hang my hat on and value because of our history and growth together. 

Also to have watched the business grow and watch the way we change people’s lives, not only 

with products but also with the business opportunities we create, has been great. 

How have AdvoCare products supported you through the years? 

They’ve been a huge confidence boost for me throughout my career — I started taking AdvoCare 

products my second year in the league. I felt like I always had an edge on the competition because 

of the advantage I was getting through AdvoCare products. 

I’ve been really consistent with what AdvoCare products I take. I’ve always taken CorePlex®, 

OmegaPlex® and Joint ProMotion. When I was able to incorporate AdvoCare® Muscle Fuel, 

BioCharge®, Post-Workout Recovery, Arginine Extreme® and Pro 20®, they became a part of my 

routine. When those came out, I thought, “These are a game changer and they’re going to make 

a huge difference for me.” 


receives a percentage of the sales from DB9® Signature Series products. 

32 

impact magazine

"I started taking AdvoCare products my 

second year in the league. I felt like I always 

had an edge on the competition because of 

the advantage I was getting through AdvoCare 

products." 

What does it mean to be a team captain, and how would you describe your leadership style? 

It’s a tremendous honor and very humbling. It’s also a great responsibility to be chosen as a captain because your 

teammates are choosing you to represent them. The greatest leadership style is leading by example: when your 

actions speak so loudly, I can’t hear what you’re saying. 

I want my car to be the first one the guys see when they drive into the facility, and I want my car to still be there 

when they leave at the end of the day so they know I am putting in the time and effort needed to help them be 

successful. 


One of the best things you can do is to let your guys know how 

much you care about them and how much you want to see them 

succeed. 

Do you have a standout moment in your career? 

There are so many, but nothing will take the cake like winning 

the Championship and having my wife and my one-year-old son, 

Baylen, with me on the trophy stand. The culmination of those 

last four years in New Orleans, building up to that Championship, 

was just a magical ride. 

Do you have any game day traditions or rituals? 

I am such a routine-oriented guy. From the time I get up to what 

I eat for breakfast, the route to the stadium, what I do the 

moment I walk in the locker room - it’s a blue print that comes 

down to the second. By the time the game rolls around, I know 

I’ve basically checked the box on everything I had to do to 

prepare myself to play great that day. It gives me a ton of 

confidence. 

Also, we started a pre-game chant almost ten years ago. When 

the whole team comes out and we’re getting ready for pre-game, 

I get in the huddle and get the guys hyped up. Each year we 

come up with a new chant that gets us ready to play. It’s 

something that unites us. 


receives a percentage of the sales from DB9® Signature Series products. 

performance 

33

SPORTS 

ADVISORY COUNCIL 


The AdvoCare Sports Advisory Council includes many of the top human performance 

and sports medicine professionals in the country. They exchange information on 

a variety of topics relating to the use of nutritional supplements in the training of 

athletes and in the rehabilitation of those with athletic injuries. These experts also 

consult with AdvoCare on issues relating to current and future product development, 

helping to ensure that AdvoCare stands for innovation and excellence through 

products with a competitive edge. 

DEAN 

MILLER 

COUNCIL CHAIR 

Assistant Athletic Director 

of Sports Medicine, Rice 

University 

JENNIFER 

JONES 

Director of Sports Performance, 

Olympic Sports, Purdue 

University 

MURPHY 

GRANT 

Assistant Athletic Director of 

Sports Medicine, University 

of Kansas Athletics 

ROB 

GRAF* 

Strength and Conditioning 

Consultant, Professional 

Sports 

TODD 

MILLER, PH.D.* 

Associate Professor 

of Exercise Science, 

George Washington 

University School 

of PHHS 

SKYLAR 

RICHARDS 

Director of Sports Science 

and Head Athletic Trainer 

for FC Dallas 

GENE 

COLEMAN, ED.D. 

Strength and 

Conditioning Consultant, 

Professional Baseball 

MARK 

MAULDIN 

Director of Executive Health, 

Hendrick Motorsports 

JOHN 

MCBRIDE* 


Specialist for World-Class 

Athletes 

ERIC 

LICHTER* 



Athletes 

KEVIN 

YOXALL* 



Athletes 

IVAN 

LEWIS 

Head Strength and 

Conditioning Coach, 

University of Southern 

California 

Sports Advisory Council Members are compensated for their role on the Sports Advisory Council. 

*Sports Advisory Council Member is an AdvoCare Distributor 

34 

impact magazine

Great tasting 

plant-based nutrition? 

No whey. 

Product shown as prepared 

 

INTRODUCING ADVOGREENS 

MEAL REPLACEMENT SHAKE 

220 

TWO DELICIOUS FLAVORS: SALTED CARAMEL 

AND CHOCOLATE CHIP COOKIE DOUGH 

performance 

35

BUILDING 

THE 

ADVOCARE 

BRAND 

These partnerships are a vital part of the AdvoCare 

brand. The partnerships highlighted here are one 

way that the brand engages and supports AdvoCare 

customers and Distributors throughout the nation. 

ADVOCARE 

INVITATIONAL 

OFFICIAL 

SPORTS 

NUTRITION 

PARTNER 

OF THE 

MIAMI OPEN 

ADVOCARE 

CLASSIC 

36 

impact magazine

ADVOCARE 

TEXAS 

KICKOFF 

OFFICIAL 

JERSEY 

SPONSOR 

OF 

FC DALLAS 

OFFICIAL 

SPORTS 

NUTRITION 

PARTNER 

OF MAJOR 

LEAGUE 

SOCCER 

OFFICIAL 

SPONSOR 

OF NASCAR® 

CUP SERIES 

NO. 6 

ADVOCARE 

FORD FUSION 

performance 

37

THE IMPACT OF 

HYDRATION 

Staying hydrated is the key to performance 

Whether you’re mowing the lawn, running a few miles, getting in a strenuous workout or playing a professional sport, hydration 

– especially during the summer months – can impact your body more than you might realize. 


Staying hydrated not only helps with staying alert, controlling appetite and improving activity and sport performance, it also 

keeps everyday symptoms like fatigue, headaches and dry skin at bay. When we are not properly hydrated, our heart has to 

work harder and our core temperature rises, making the heart race faster and causing our body to feel hotter. 

Prolonged exercise, especially when performed at high temperatures, leads to a loss of body fluids and possible dehydration. 

Replacing fluid and replenishing electrolytes and other nutrients, such as carbohydrates, is important in order to help achieve 

optimal recovery. 

STAY 

AHEAD OF 

HYDRATION 

Drink early 

and often 

Don’t wait 

until you have 

a “thirsty” 

sensation - by 

then, it could 

be too late 

Focus on 

replacing 

carbohydrates 

and 

electrolytes 

“Dehydration results in elevated body temperature, fluid and electrolyte loss and the depletion of important nutrients. With 

regular exercise, any loss in water that is not replaced can compromise recovery and have a negative effect on the next exercise 

session,” says AdvoCare’s Director of Product Development, Dr. Michael Hartman. 

“Evaporation of sweat is the primary method of controlling metabolic heat. When we lose fluid, we also lose minerals such as 

calcium, potassium and sodium, which are electrolytes that help regulate the body’s fluid balance and metabolic processes." 

Major League Perspective 

Skylar Richards, Director of Sport Science and Head Athletic Trainer for 

FC Dallas and AdvoCare Sports Advisory Council Member, weighs in on 

hydration and AdvoCare's role in the sport of soccer. 

“Soccer is a 90-minute sport, and players must be ready to play for all 

90 minutes, so hydration is key. Major League Soccer mandates a 

hydration break, under certain conditions, at the 30-minute and 

75-minute marks,” says Richards. “AdvoCare Rehydrate® and Rehydrate 

Gel provide a good combination of simple carbohydrates and electrolytes. 

The gel is simple to use on the field and a quick way to fuel the body.” 

Sports Advisory Council Members are compensated for their role on the Sports Advisory Council. 

38 

impact magazine

NEW 

FLAVOR! 

advocare.com 

R E D E F I N I N G 

R E H Y D R A T I O N 

E L E C T R O L Y T E S S E Q U E N T I A L C A R B O H Y D R A T E S 

A N T I O X I D A N T S A & C V I T A M I N S & M I N E R A L S 

Product shown as prepared

P R O D U C T S 

THE 

POWER 


Every day, people from across the nation achieve a healthier lifestyle, 

discover renewed energy and reach a new level of physical fitness 

with the help of AdvoCare products. From the person looking to 

improve their general health or lifestyle to the athlete aspiring to 

push their physical boundaries, AdvoCare can deliver powerful 

results. See what it takes to achieve these impressive results with 

the following stories from AdvoCare Independent Distributors 

across the country. 

products 

41

T O T A L 

T R A N S F O 

42 

impact magazine

R M A T I O N 

KAI & JOEY 

INGRAM 

ADVOCARE INDEPENDENT 

DISTRIBUTORS 

Personal testimonies reflect individual experiences and are not necessarily typical of the results you may obtain. Results vary with individual effort, 

consistency of use, body composition, eating patterns and exercise. The 24-Day Challenge® is a program to kick start long-term weight loss, health 

and wellness. If you have a medical condition or are pregnant or nursing, AdvoCare recommends that you consult your healthcare professional 

before starting an AdvoCare product regimen. 

products 

43

It wasn’t about wearing her dream size or seeing a certain number on the scale. For Kai Ingram, she just wanted to 

be able to hold her newborn son on her lap. At 415 pounds, everyday tasks that seemed small to others had become 

impossible for the 34-year-old mother. The first seven months after she and her husband, Joey, brought home their 

baby, Kai says she “parented from the couch.” She knew she needed to lose weight and tried other diets in the past but 

wasn’t able to sustain them, causing her to fail time after time. 

After seeing her friend achieve success with AdvoCare, Kai was willing to give it a go one more time. 

“After having Matthew, I couldn’t keep living this way,” she admits. “I had already lost seven years of memories with my 

twins. There are hardly any pictures of me back then — I was always behind the camera.” 


Kai started her first AdvoCare 24-Day Challenge® in January 2015 and set a lofty goal of losing 100 pounds over the 

next year. Joey also began a Challenge, working toward the same goal as his wife to match his weight from high school. 

They knew they had to kick some of their worst habits in order to get results, so Kai switched out her multiple cups of 

sweet tea and Joey cut out the high-sugar energy and coffee drinks for Spark®, AdvoCare Rehydrate® and water. The 

couple were also stress eaters who constantly overate. 

BEFORE 

AFTER 

January 2015 March 2017 

KAI'S 

FAVORITE 

PRODUCT 

COMBINED 

TOTAL WEIGHT LOST 

HOW 

LONG 

335 pounds A year and five months 

January 2015 to May 2016 

“We would get stressed out and turn to food,” says Joey. “We still get stressed out today, but if we do turn to food, it’s 

celery or something healthy.” 

Kai says they also rely on exercise to relieve stress now. After the first 24 days, the Ingrams felt amazing and knew they 

wanted to keep going. Kai began jogging on day one, and after a few weeks, noticed she already had enough energy to 

play with her kids.* By strictly sticking to the dos and don’ts of the 24-Day Challenge Daily Guide and continuing their 

new healthy habits, Kai and Joey continued to lose weight and felt empowered to do more. 

Personal testimonies reflect individual experiences and are not necessarily typical of the results you may obtain. Results vary with 

individual effort, consistency of use, body composition, eating patterns and exercise. The 24-Day Challenge® is a program to kick start 

long-term weight loss, health and wellness. If you have a medical condition or are pregnant or nursing, AdvoCare recommends that 

you consult your healthcare professional before starting an AdvoCare product regimen. 

44 

impact magazine

Feeling better than ever, Kai decided to train for a 5K. Although she thought it would never happen, Kai had set a 

goal to one day run a race at Disney World® after seeing a group of runners with their finisher’s medals during a family 

vacation in 2010. Six years later, she proudly received her own medal after completing a half marathon and a 10K within 

two days, and plans to run another Disney World® race which includes a 5K, 10K, half and full marathon, within four 

consecutive days next year. 

Joey waited a year to work out, but once he started, he discovered a love for obstacle course races because they 

reminded him of the 13 years he served in the military. After convincing Kai to join him, the energized couple started 

competing in various races together. 

“I found out you don’t have to go crazy with exercise,” Joey says. “All you have to do is become more active. I parked 

farther away or worked out in the yard to stay active.” 

"We would get stressed out and turn to food," says Joey. "We still get stressed 

out today, but if we do turn to food, it's celery or something healthy." 


BEFORE 

AFTER 

January 2015 March 2017 

JOEY'S 

FAVORITE 

PRODUCT 

HOW THEY 

DID IT 

- Replaced sugary soda and sweet tea with Rehydrate, Spark and water 

- Followed the Daily Guide for every meal, adding in healthy snacks to avoid stress eating 

- Kai began jogging on day one; Joey parked further away and took the stairs on a daily basis 

It’s been over two years, and Kai is down over 200 pounds and Joey has lost 135 pounds. Now that they’ve both blown 

past their goal weights, they’re focused on building lean muscle and making the most of their newfound lifestyles as 

Kai trains for her first full marathon, and Joey looks to complete three obstacle races spanning more than 26 miles in 

a year. Aside from her fitness goals, Kai is also proud of the everyday accomplishments she’s achieved throughout this 

life-changing transformation. 

“I can hold my son on my hips or my lap,” she gushes. “Every time I hold him it’s another reminder of how far I’ve come.” 

The results achieved were a result of a consistent low-calorie diet and regular daily exercise over a 2 to 3 year period of time. Personal 

testimonials reflect individual experiences of AdvoCare Independent Distributors and are not typical of the results you may obtain. 

Weight loss varies with individual effort, body composition, eating patterns and exercise. If you have a medical condition or are 

pregnant or nursing, AdvoCare recommends that you consult with your healthcare professional before starting an AdvoCare product 

regimen. 

products 

45

ASHLEY 

HOPKINS 


DISTRIBUTOR 

“ 

When I went home I didn't fall on the 

couch and say, 'I'm done for the day.' 

I felt really good. 

” 

46 

impact magazine

Exceeding her Goal 

At 230 pounds, seeing a number less than 200 on the scale seemed like a daunting task for 

Ashley Hopkins. But as she began to see success, she was determined to meet and exceed that 

goal. 

The hairdresser and mom of four was taking boot camp classes to shed unwanted baby weight 

when she was introduced to Spark®. “I couldn’t get through boot camp before. After drinking 

Spark, I had energy to get through the class,” she says.* 

FAVORITE PRODUCT 

But it wasn’t just the difference in her workout that had Ashley wanting more. “When I went 

home I didn’t fall on the couch and say, ‘I’m done for the day.’ I felt really good,” she explains. 

BEFORE 


AFTER 

September 2012 March 2017 

TOTAL 

WEIGHT LOST 

HOW 

LONG 

HOW SHE 

DID IT 

50 pounds 9 months 

September 2013 – 

May 2014 

- Quit eating fast food and gas station snacks and 

cooks so her family has healthy options 

- Replaced soda and juice with Spark and water 

- Started being active four to five days a week 

She met and far exceeded her 31-pound goal by changing her eating habits, exercising regularly 

and consistently taking AdvoCare products. “I used to eat out at least four times a week and 

drank sugary drinks. Now, I drink water and Spark, and I save calories and money by cooking my 

own meals.” 

Ashley works out five times a week at the gym and uses the AdvoCare CU24 Workout Series. 

Since losing the weight and becoming more active, her days look a bit different. “I can do lawn 

work, and it used to take two days to clean my house. Now I get it done in half a day,” Ashley 

admits. 

Through her AdvoCare journey, Ashley values her health, and her children are being impacted, 

too. “I watched my dad and grandma’s health decline, so I’m doing everything in my power to 

show my kids how to make healthier choices. You can tell them all day long, but if you’re not 

doing it, they’re likely not going to model the behavior,” she says. “Taking care of yourself is one 

of the best things you can do for your family.” 

*This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure 

or prevent any disease. 

Personal testimonies reflect individual experiences and are not necessarily typical of the results you may 

obtain. Results vary with individual effort, consistency of use, body composition, eating patterns and exercise. 

The 24-Day Challenge® is a program to kick start long-term weight loss, health and wellness. If you have 

a medical condition or are pregnant or nursing, AdvoCare recommends that you consult your healthcare 

professional before starting an AdvoCare product regimen. 

products 

47

Pushing Past the Limits 

With two young children and two jobs, Jose Ibarra didn’t have much time for himself. As a single 

dad, he struggled to find the energy to work two jobs during the week and on the weekend, and 

was always ready for bed the minute he put his kids to sleep. In the summer of 2015, his friend 

Stephanie suggested he try Spark® to help with his energy, because he wanted to cut back on the 

two to three high-sugar energy drinks he was drinking every day.* 

Jose loved the energy he gained from Spark, which helped him become more active and start 

living a healthier lifestyle.* He wanted to lose 10 to 15 more pounds, so he began a 24-Day 

Challenge® with Stephanie to begin making long-term changes to his routine. 


“Before the Challenge, I never meal prepped and would always buy something convenient for 

lunch like tacos from a food truck or fast food,” he says. “I ordered pizza at home so I could feed 

myself and my kids really quickly. I had no portion control — I’d get bored and eat.” 

BEFORE 

AFTER 

August 2015 March 2017 

TOTAL 

WEIGHT LOST 

HOW 

LONG 

HOW HE 

DID IT 

38 pounds 4 months 

July 2015 – 

October 2015 

- Followed the Daily Guide and began weighing his 

food to take out the guess work 

- Began meal prepping most of his meals 

- Set a goal to go to the gym twice a week, and 

increased to three times a week after 90 days 

Jose found ways to apply the Daily Guide to his lifestyle by adding lime to his water so he could 

stay hydrated and meal prepping every day. He packed hard-boiled eggs and plain almonds for 

snacks so he wouldn’t make bad decisions at work. 

After four months of sticking to a meal plan, eating small meals multiple times a day and going 

to his local CrossFit® gym twice a week, Jose lost 38 pounds and had more energy than he knew 

what to do with. 

“It got to the point where I was wearing my kids out at the park!” he says. 

He steadily increased his time at the gym and nine months into his journey, signed up for his first 

5K just to see if he could do it. 

Today, he has run multiple 5Ks and is training for a 10-mile race. He also recently hiked Mount 

McLoughlin, which has an elevation of nearly 9,500 feet, to see how far he’s come. 

Jose says, “Prior to AdvoCare, if I had attempted hiking Mount McLoughlin, there would not have 

been enough time in the day to finish.” 









48 

impact magazine

JOSE 

IBARRA 


DISTRIBUTOR 

“ 

It got to the point where 

I was wearing my kids out 

at the park! 

” 

products 

49

CYNTHIA 

BUENTELLO 


DISTRIBUTOR 

The ability to say, 'That pizza or ice 

cream is not worth it right now,' has 

been life changing for me. 

“ 

” 

50 

impact magazine

Walking the Walk 

Finding a weight-loss regimen that worked for her lifestyle was harder than she imagined. In 

between raising four kids and working full time, Cynthia Buentello had gained a little unwanted 

weight. Instead of the size five she was used to wearing, she was struggling to get into a size 

seven, and didn’t have enough energy to get through the day. 

“I was tired of being tired and assumed, with four kids, this is how it was going to be,” she says. 

So in August of 2012, Cynthia asked her best friend about her results with AdvoCare. After 

learning about the products, she ordered two 24-Day Challenges® for herself and her husband, 

Ronnie. Together, they focused on eating more whole grains, reducing their sodium intake and 

only drinking water throughout the day. 

“I no longer hear my kids saying, ‘Mommy is on a diet.’ Now I teach my kids how to live a healthy 

life,” Cynthia explains. 


BEFORE 

AFTER 

July 2012 

March 2017 

TOTAL 

WEIGHT LOST 

HOW 

LONG 

HOW SHE 

DID IT 

35 pounds 1 year and 

6 months 

August 2012 – 

January 2014 

- Resisted pizza and ice cream, focusing on fresh 

veggies and fruits instead 

- Joined a boot camp to become more active while 

consistently taking AdvoCare products 

- Increased her water intake and began meal 

prepping 

Once the Buentellos completed their first Challenge, they loved how they felt so they continued 

following the Daily Guide and making meals at home six days a week, using Sunday as a day to 

eat out. Cynthia also continued taking MNS® 3 and added Catalyst to support her new workout 

plan, which included a weekly boot camp. 

Six months later, Cynthia had gone from 155 pounds to 130 pounds. That was all she needed to 

stop weighing herself — now it was more about how she felt rather than what the scale said. 

Throughout the next four years, she consistently showed up to her boot camp class, gradually 

increasing her visits each year and was able to lose 10 more pounds. For 2017, she set a goal to 

go five days a week. 

“I went from barely being able to run a mile or do a regular pushup to running my first half 

marathon and completing 20 pushups,” she says. 

But for Cynthia, her results mean more than just what she sees in the mirror. “The ability to say, 

‘That pizza or ice cream is not worth it right now,’ has been life changing for me.” 







products 

51

Change of Pace 


Five years ago, James Keys was constantly working 12-hour days on the road and didn’t focus 

on what or when he ate. He relied on high-sugar energy drinks and sodas to get through long 

shifts, and regularly ate pizza and fried foods for convenience. After struggling with his weight 

and trying various diets without success, James’ wife, Lisa, brought home an AdvoCare 24-Day 

Challenge®. After 24 days, she felt and looked better. That was enough for James to decide he 

needed to make a change. 

He got on the Challenge in October of 2012 and began changing many of his unhealthy habits. 

Instead of high-sugar energy drinks, James added Spark® to his daily routine. The couple stopped 

eating fried foods and focused on making healthier meals at home rather than going out to eat. 

“The 24-Day Challenge taught us we need to eat enough healthy food,” he explains. “Eating five 

to six times a day was something we never really did before the Challenge. Following the Daily 

Guide has been very beneficial — now it’s all about creating habits.” 


BEFORE 

AFTER 

May 2009 March 2017 

TOTAL 

WEIGHT LOST 

HOW 

LONG 

HOW HE 

DID IT 

35 pounds One year and 

four months 

October 2012 – 

January 2014 

- Focused on eating smaller portions for portion 

control 

- Replaced sugary energy drinks with Spark 

- Ate balanced meals that always included protein 

and vegetables 

Although he didn’t have a set number of pounds to lose, James made a goal to feel better and be 

able to run with his grandsons, who are 14 and nine years old. By staying consistent and motivated 

for the next year and a half, James lost 35 pounds and began to build up the endurance he lost 

over the years. Since then, he has become an avid runner who walks or runs four to six miles 

every morning and has started lifting weights to build muscle. He incorporated Muscle Gain and 

Arginine Extreme to help him train for a four-day, 328-mile bike race he completed last summer. 

James says, “The products fuel my motivation and give me endurance for that extra push I need.” 

Above all, James explains his proudest moments are when he plays basketball or runs sprints 

with his grandsons. 

“I have more quality time with my family because I’m not as tired,” he says. “Before, I would go to 

the movie theater and always fall asleep.” 






52 

impact magazine

JAMES 

KEYS 


DISTRIBUTOR 

“ 

The 24-Day Challenge taught us 

we need to eat enough healthy 

food - eating five to six times 

a day was something we never 

really did before. 

” 

products 

53

ANNE 

CUELLAR 


DISTRIBUTOR 

“ 

People say I made earning a black 

belt look easy, but I couldn't have 

done it without AdvoCare! 

” 

54 

impact magazine


Beyond the Belt 

It’s not too often that you meet a woman who, at 57 years old, earned her black belt in taekwondo. 

For Anne Cuellar, it wasn’t even a possibility until AdvoCare entered her life in 2009. “I considered 

myself healthy and active, but in reality I was dragging.” 

Tired of her everyday boring workouts, Anne’s friend mentioned taekwondo. Though she was 

uncomfortable and the sport was difficult, she kept coming back. After earning her colored belts 

and seeing advancement, Anne decided to aim for a black belt, the highest belt color used in 

taekwondo. Near the same time, in late 2009, Anne’s daughter-in-law gave her a Spark®. “I felt 

more energy than ever,” she says.* 

But, as she was preparing to test for her black belt, Anne quickly discovered AdvoCare offered 

more than an energy product. “The grueling training was taking a toll on my body. That’s when I 

added Arginine Extreme, Mass Impact® and Nighttime Recovery in the Performance Elite Line. 

As I continued training, I gained stamina, endurance and strength,” Anne says. 


March 2017 

TOTAL 

RESULTS 

Maintained her weight; 

gained strength, energy and 

endurance and earned a black 

belt in taekwondo 

8 years 

HOW 

LONG 

HOW SHE 

DID IT 

- Consistently took AdvoCare products 

- Changed her eating habits, cutting out fast food 

and sugar 

- Trained and conditioned five or more days a week 

Anne starts every morning with Spark®, Catalyst, Probiotic Restore ULTRA, OmegaPlex® and 

Clear Mood. She is extremely active – two days a week she’s at the gym, participating in boot 

camp or getting in strenuous resistance training. Three days a week she is training in taekwondo. 

AdvoCare was the catalyst that changed her nutrition, too. “Before AdvoCare I tried to eat 

better but always failed. Since AdvoCare, I quit eating foods filled with sugar and make healthier 

choices,” Anne admits. 

AdvoCare was the game changer for Anne. At the age of 57, the grandmother of 10 earned her 

first-degree black belt and is now a third-degree black belt at 63 years old. She has also earned 

the title of World Champion in form and sparring for her age range and rank, which she says is 

her crowning achievement in taekwondo. 

Earning a black belt in taekwondo is no easy feat. Anne explains the intense two-day testing 

includes hours of performance and drills with squats, push-ups, lunges, stretches and sparring 

– sparring multiple black belts and then the instructor, who is a sixth-degree black belt. The 

testing finishes with required board breaking and, if after it all, you do not break your boards, you 

don’t pass. “It’s really about endurance. For two to three months before, you’re conditioning and 

training, working out every day. And that’s where AdvoCare came in,” Anne explains. “Without 

these products I wouldn’t be able to do what I am doing. People say I made earning a black belt 

look easy, but I couldn’t have done it without AdvoCare!” 








products 

55

56 

impact magazine

B U S I N E S S 

THE 

BUSINESS 


AdvoCare offers a business opportunity that empowers individuals to grow 

professionally and financially. Families across America are discovering the 

benefits of starting their own AdvoCare business and are sharing their stories 

with others. 

business 

57

BREANNA 

& BRIAN 

MORIN 


DISTRIBUTORS 

A NEW 

APPROACH 

CALIFORNIA 


Living near San Francisco has plenty of benefits: beautiful views, a 

colorful culture and plenty of fresh seafood. Breanna and Brian Morin 

and their three kids have lived close to the City by the Bay for years, but 

never considered how a few disadvantages like the traffic and high cost 

of living could be a challenge for their future endeavor with AdvoCare. 

They found AdvoCare in the summer of 2013, when they were working 

full-time corporate positions and looking for a weight-management 

solution. The couple spent the next year focused on improving their 

nutrition, fitness and supplementation. Both Breanna and Brian hit their 

goal weights and focused on becoming more active. 

Even though they knew about AdvoCare’s business opportunity, the 

Morins enjoyed their corporate jobs and didn’t need or want additional 

income. But when they began travelling more for their daughter’s 

cheerleading competitions and spending more on various costs for their 

kids’ sports, they realized AdvoCare could be a way to supplement their 

income. 

“At first, we thought, ‘If we can just pay for our kids’ sports, that would 

be great.’ We could help people get healthy like we did,” Breanna says. 

In March of 2015, Breanna asked her sponsor what she could do to 

start building an AdvoCare business and began reaching out to friends 

who could benefit from the products. After sharing their story with 

three people and helping them get started on AdvoCare products, they 

earned enough to cover their son’s flag football fees. 

THE MORINS 

HOW THEY DO IT 

Dedicate more time to host Mixers out 

of town with other team members 

Evaluate how they are sharing the 

business opportunity to relate to each 

prospect 

Consistently stick to a schedule to 

make time for family events, practices 

and AdvoCare 

INCOME JOURNEY 

Start date: September 2013 

First check received on 12/17/2013 

Amount of first check: $48 

Median 2016 check: $1,666.80 

But as they started sharing AdvoCare with others in San Francisco, the 

Morins were hearing the same hesitations they had in the beginning. 

The couple realized they needed to customize their approach to fit each 

person’s purpose, whether they wanted some extra money or the ability 

to schedule work around their lives. They also learned if they wanted 

their Mixers to be a success, they needed to get out of their comfort 

zone. 

“We went from hosting Mixers in our living room with no shows, because 

people weren’t committed due to Bay-area traffic, to doing multiple 

Mixers a week in team members’ houses with people from their area. I 

drove an hour or two to host those Mixers,” says Breanna. 

She dedicated to driving to Mixers for 90 days after National Success 

School in 2016 and has stuck with the plan by adding new goals every 

three months. Brian continues to work as a full-time executive while the 

couple enjoys growing their AdvoCare business together and helping 

others achieve their goals, no matter how big or small. 

Median calculated from Pay Period checks earned 

in 2016. There are 24 Pay Periods per year. 

Personal testimonials reflect individual experiences 

and are not necessarily typical of the results you may 

obtain. Results vary with individual effort, consistency 

of use, body composition, eating patterns and exercise. 

If you have a medical condition or are pregnant or 

nursing, AdvoCare recommends you consult your 

healthcare professional before starting an AdvoCare 

product regimen. Earnings depend on a number of 

factors, including your individual effort and the area in 

which you live. The average annual income for all Active 

Distributors in 2016 was $1429. An Active Distributor 

is anyone who earned a check from AdvoCare in 2016 

(157,905 Distributors). Total earnings may include 

earnings from the start of the Distributorship to the 

date this information was published and do not include 

earnings from retail sales.

usiness 

59

BRITTANY 

& RODELL 

RAZOR 


DISTRIBUTORS 

A 

SERENDIPITOUS 

SURPRISE 

ARIZONA 


What started as a way to live a healthier lifestyle and earn additional 

income for Rodell Razor turned into a chance to meet new people and 

eventually, meet his future wife. Rodell first heard about AdvoCare in 

January of 2014 in Oregon, and tried the products to help support his 

workouts. After changing his lifestyle and focusing on eating better, he 

successfully lost inches in his waist and continued using products. 

Nine months later, he was planning on moving to Phoenix to be closer 

to his son. But after his job transfer fell through, Rodell wasn’t sure what 

to do next. He attended an AdvoNation® event and saw AdvoCare as a 

business opportunity that he could work on in Arizona. 

Once in Phoenix, the dedicated father began selling AdvoCare products 

and building an AdvoCare team while also working as a used car 

salesman, a substitute teacher and a personal trainer to provide for his 

newborn son. 

“I woke up early and stayed up late to talk to people about AdvoCare 

every day and often sampled Spark®,” he explains. 

That’s how he met Brittany in May of 2015. He shared a Spark with her 

while they were on a mission trip. As a single mom raising her four-yearold 

son, she was looking for more energy and a way to lose unwanted 

weight so she started her first 24-Day Challenge® and changed her 

lifestyle. 

While Brittany started her own AdvoCare team, she and Rodell began 

dating after attending their first National Success School. She focused 

on selling products and sharing her story with a goal to earn additional 

income so she could spend more time with her son and less time at the 

office, where she worked full time as an office manager. 

“I made a very strict schedule. I wrote down when I was working and 

when I was spending quality time with my son. I worked my AdvoCare 

business on my way to work, during breaks and when my son went to 

bed,” Brittany says. 

Eleven months later, Rodell and Brittany were married. Brittany left her 

full-time job to work on her AdvoCare business full time. Now the Razors 

support their team together, working a combined total of 20 hours each 

week. Brittany hosts calls and coaches on products while Rodell leads 

a weekly Mixer and makes calls during his commute to and from his fulltime 

job as a sales director at a marketing company. 

No matter how busy the newly blended family is, they make time for each 

other and give back to the community by volunteering and mentoring 

others. 

THE RAZORS 


Build a weekly calendar to balance 

multiple jobs and make time for 

AdvoCare 

Try to share their AdvoCare story with 

three different people every day 

Consistently schedule 2-on-1s and 

1-on-1s to coach and develop others 


Start date: February 2014 



Median 2016 check: $557.62 



















usiness 

61

JEFF 

RIZER 


DISTRIBUTOR 

CONNECTICUT 

MAKING 

TIME FOR 

WHAT 

MATTERS 


From being an active parent for his two young sons to improving his 

triathlon time, Jeff Rizer is constantly working toward being the best 

version of himself. When he heard what AdvoCare’s products could do 

for his workouts in 2015, he was excited to test them out so he became 

a Retail Customer and ordered a few. By adding in AdvoCare products 

like Catalyst and changing his nutrition, Jeff saw substantial results 

and began to gain muscle mass.* 

He heard about the product discount and signed up with AdvoCare 

shortly after. Within a month, his AdvoCare sponsor shared the business 

opportunity with him and what it could mean to his single-parent 

household. 

“I had a good job and two healthy children, but the reality was, things 

weren’t perfect,” Jeff says. “Often times, I was bringing less home than I 

was spending. I was waiting for an opportunity to earn additional income, 

but wasn’t taking steps to get there.” 

Motivated and ready to start, Jeff began looking for family and friends 

to do a 24-Day Challenge® with him. Once he built a small team, they 

completed the Challenge and began sharing their achievements with 

others, who also started ordering products. Shortly after, he received 

his first AdvoCare paycheck for $59. He deposited it into a new account 

he set up for AdvoCare earnings to pay down credit card debt. 

JEFF RIZER 

HOW HE DOES IT 

Dedicates more of his free time to 

building his AdvoCare team instead 

of going out 

Hosts weekly Mixers to introduce 

AdvoCare to newcomers 

Practices his public-speaking skills 

to better share his story 


Start date: January 2016 




To keep the momentum going, Jeff started reaching out to everyone 

he knew and sharing his AdvoCare story with a goal of making enough 

extra income to spend more time with his kids and pay off some debt. 

He used tools from the Success System to set up a process that worked 

with his busy schedule. 

“Three-way calls have absolutely grown my business. Calls allow someone 

else [other than myself] to share their success with AdvoCare. The more 

stories the prospect hears, the more apt they are to want to get involved 

with AdvoCare,” he explains. 

By sharing his story wherever he could, while working around his fulltime 

job and continuously following up with his team, Jeff earned 

enough income to build up his savings account, cover both of his kids’ 

braces and go on more family vacations. He’s also proud of the personal 

growth he’s achieved throughout the process, and is excited to see what 

the next year will bring. 

62 impact magazine 



*This statement has not been evaluated by the FDA. 

This product is not intended to diagnose, treat, cure or 

prevent any disease. 

















usiness 

63

KARI 

& MATT 

BLACKBURN 


DISTRIBUTORS 

KENTUCKY 

DETERMINED 

TO 

SUCCEED 


With two careers in the medical field, Kari and Matt Blackburn spent long 

hours at work and hardly saw each other at home. Kari was an Emergency 

Room nurse and her husband, Matt, worked as an ER medical technician. 

She also worked as a nursing clinical instructor, audited charts from 

home and was going to school to become a pediatric nurse practitioner. 

On top of their heavy workload, the Blackburns were raising two young 

boys. 

Even though they worked multiple jobs, the couple struggled to pay all 

of their bills each month. When Kari was introduced to AdvoCare in the 

fall of 2013, she knew she wanted to lose some weight, so she ordered 

a 24-Day Challenge® to help her take steps toward a healthier lifestyle. 

She improved her diet, stuck with the products and felt incredible. Eager 

to become more involved and save money where she could, Kari signed 

up to receive a product discount. 

She tried other products, maintained her healthy habits and continued to 

lose excess baby weight, causing friends and family to ask what she was 

doing. Once she shared how she achieved these results, they ordered 

products and signed up to join Kari’s team. By this time, Matt had fallen 

in love with Spark® and completed his own Challenge. A month later, in 

February, the couple received their first AdvoCare check just in time to 

pay for much-needed groceries. 

That was all it took for Kari to see how helping others could help her 

family. She began telling her story to co-workers at the hospital, selling 

and coaching on products and growing her team for the next year. 

THE BLACKBURNS 


Set aside time in between jobs and 

school to consistently share their story 

and be available 

Kari schedules 1-on-1s during breaks 

at work with coworkers 

Host regular team events to build a 

supportive and interactive community 


Start date: November 2013 



Median 2016 check: $8,942.37 

“I stayed up late, after the kids went to bed, and watched training videos 

hosted by AdvoCare leaders. I watched what successful leaders were 

doing to learn what I could do,” she says. 



Kari started attending local AdvoCare events with their team, and 

traveled to No Limits and AdvoNation®. By April of 2015, Matt was 

also training on products at Mixers and supporting the team alongside 

his wife. A year later, Kari chose to leave her full-time job as a nurse 

practitioner to spend more time working their AdvoCare business. 

Today, they spend around 30 hours a week on their AdvoCare business. 

Matt helps where he can in between night shifts at the ER while Kari 

shares her time between AdvoCare and her part-time, on-call position 

at a pediatrician’s office. The couple attributes their success to sticking 

with a process and putting in the hard work day after day. 

Kari says it’s all about purpose: “Never forget why you started, no matter 

how many times your why changes.” 
















earnings from retail sales. 

64 

impact magazine

usiness 

65

SUPPORT 

ADVOCARE® SALES TEAM 


The AdvoCare Sales Team is dedicated to supporting and mentoring Independent 

Distributors around the country in every way they can. They do this year-round 

by leading training events, coaching Distributors one-on-one and simply being 

available whenever and wherever they are needed. 

SCOTT 

FLORENCE 

SALES VP 

sflorence@advocare.com 

MIDWEST 

SHARIF 

SAYED 

SALES DIRECTOR 

ssayed@advocare.com 

NORTHEAST 

DEBRA 

FISSER 

SALES VP 

dfisser@advocare.com 

WEST 

STEPHEN 

WHITWELL 

SALES VP 

swhitwell@advocare.com 

SOUTHEAST 

ANA 

OSUNA 

DIRECTOR OF SALES, 

U.S. HISPANIC MARKET 

aosuna@advocare.com 

66 

impact magazine


Ron Reynolds 

Vice President of Distributor Recognition 

GOAL POSTS DONE? 

Over the past several years, I’ve thought about, spoken 

about and written about my favorite subjects. One 

such subject is learning how to discipline 

ourselves to set goals, because deciding 

WHY you’re working this business is a 

process, not a thought that we file away 

in our ‘mental hard drive’ [our brain] 

and only think about on occasion. 

Whatever our goals are, they must 

be written in a journal. Not only 

do we have to WRITE them, we 

must write ABOUT them and 

how we will feel once we’ve 

achieved them. Whatever 

our goals are, it is always 

good to talk about them 

with your family, because 

talking about them as 

though attaining those 

goals are inevitable, 

empowers us, and – in 

turn – helps us become 

the kind of person 

it takes to make our 

goals and dreams a reality. 

Achieving a goal is not easy. 

I could write a book about 

people who had a dream and 

in spite of their station in life, 

pursued that dream and made 

it their passionate purpose 

because they made it more 

than just ‘hope.’ Their tenacity 

and determination helped 

make their dream a reality. 

You have the right to do as other dreamers 

did, even though you may fall short of your 

objective. ‘Falling short’ is not the 

same as failure, because we tend 

to become more when we 

have a dream to believe in. 

Our failures often teach us 

‘what we need to become’ 

in order to achieve those 

life conditions we want 

to attain. We can always 

get back up and try again. 

Should the right to dream 

be taken from us because 

there is the possibility we 

might fail? I think not, but I also 

am convinced if we don’t follow 

the process of setting goals on 

paper, we enhance the possibility 

to fall short. Are you using a journal? 

Are your goals written down? 

While dreaming and preparing 

yourself to achieve your goals, there 

are Mixers to conduct, meetings to 

attend, things to learn, calls to make 

and a growing list of things to do 

that will not be comfortable for you, 

but by doing them, your dreams 

are more likely to become a reality.

VITAMINS 

MINERALS & 

NUTRIENTS 

Spark® contains 120mg of caffeine to give you a quick boost, B vitamins to enhance your body’s natural ability to 

produce and sustain its own energy and neuroactive amino acids that help increase your mental focus and alertness.* 


A PURPOSE 

FOR MORE 

Having a purpose bigger than ourselves can give us more motivation than we ever thought possible. 

These four AdvoCare Distributors share their purpose for starting an AdvoCare business and how their 

success is changing their future, making a difference in their finances and family. 


MIKE MORAN 


CONNECTICUT 

Father Daughter Time 

For Mike Moran, AdvoCare became more than a way to gain 

energy and lose weight. It became the solution for him to see 

his daughter more. 

Mike’s 15-year old daughter lives 1,000 miles away with her mom, 

and before AdvoCare, Mike was making a 12 to 14 hour drive 

each month to visit her. “I started taking AdvoCare products 

because I wanted to change my diet and lifestyle. I dropped 

weight and felt amazing and realized this could be a way to 

make additional income to visit my daughter more,” Mike says. 

The correctional lieutenant was working more than 40 hours 

a week, taking 16-hour shifts to make overtime income and 

never had time to travel. “My initial goal was to earn enough 

with AdvoCare to be able to fly to see my daughter instead of 

driving. With the income from AdvoCare, I can now afford to 

fly,” he explains. “I’ve also earned the upcoming incentive trip 

to New York City, and I get to take my mother with me.” 

The supplemental income from AdvoCare is also helping Mike 

pay down debt, and his newest goal is to achieve the Gold Pin 

Level so he can lessen the amount of overtime he works. “I’m 

grateful that I opened my eyes and heart to AdvoCare,” he 

says. “I am excited to have more time with my daughter and to 

continue helping my AdvoCare team grow.” 

THE DETAILS 

Start date: June 2016 


Amount of first check: $782.08 

Median 2016 check: $732 



Personal testimonials reflect individual experiences and are not necessarily typical of the results you may obtain. Results vary with individual effort, 

consistency of use, body composition, eating patterns and exercise. If you have a medical condition or are pregnant or nursing, AdvoCare recommends 

you consult your healthcare professional before starting an AdvoCare product regimen. Earnings depend on a number of factors, including your 

individual effort and the area in which you live. The average annual income for all Active Distributors in 2016 was $1429. An Active Distributor is anyone 

who earned a check from AdvoCare in 2016 (157,905 Distributors). Total earnings may include earnings from the start of the Distributorship to the date 

this information was published and do not include earnings from retail sales. 

70 

impact magazine


BROOKE & JASON ROBERTS 

ADVOCARE INDEPENDENT DISTRIBUTORS 

OHIO 

Sporting More With AdvoCare 

Through AdvoCare, Jason and Brooke Roberts have gained better health and nutrition habits and, most importantly, income for 

their family. “Those ballet shoes and competitive gymnastics leotards have supplemental income to pull from.” 

When they learned of AdvoCare, Brooke was a homeschooling mom of six, with another baby on the way and looking for a way to 

earn income from home. The Roberts needed additional income to help pay for their children’s competitive sports but were trying 

to find an option that worked with their schedules. Then, in November 2015, a friend introduced them to an AdvoCare Distributor 

and they were intrigued by the business opportunity AdvoCare offered. Brooke says, “That’s when AdvoCare changed our lives.” 

Jason and Brooke say that, through their success, they are helping other people win with better health and finances, too. “We 

are grateful for hope restored by a culture of caring people with a single-minded focus – to help others.” 

THE DETAILS 

Start date: November 2015 












business 

71


DUSTY & ALAN MORRIS 


OKLAHOMA 

A Ring of Importance 

A senior ring for their oldest son – that’s why Dusty and Alan Morris started their AdvoCare business. “When AdvoCare was 

introduced to us we had our monthly expenses covered, but we didn’t have money for anything extra. We saw AdvoCare as a 

way we could possibly earn more income,” Dusty says. 

Their lack of family funds was made even more evident when the Morris’ son brought home a class ring brochure. Dusty looked 

through and picked out exactly what she knew he would want. “Then, I looked at the pricing sheet. My heart literally sank, and 

I threw the brochure in the trash,” she admits. “I knew there was no way we could buy that ring. So when our friend introduced 

AdvoCare to us, buying the ring was one of the most important things we wanted to achieve.” 

Dusty and Alan began sharing AdvoCare with friends. They consistently followed the Success System, and within seven months 

made enough money to purchase the ring. “Being able to tell our son we could get the exact senior class ring he wanted was 

one of our proudest moments as parents!” they say. “We have had to tell our kids ‘no’ for so long, so being able to say ‘yes’ to 

something this special, because of AdvoCare, has meant the world to us.” 

THE DETAILS 

Start Date: February 2016 


Amount of first check: $ 250.34 










72 

impact magazine


LAUREN PUPA 


CONNECTICUT 

Dollars For Daycare 

Lauren Pupa was a single mom looking to make additional income when she found AdvoCare. “I was always worried about how 

I was going to make ends meet and felt like I was behind,” she says. 

In September 2015, just six months after her daughter was born, a friend shared AdvoCare with her. Lauren started a 24-Day 

Challenge® and had success. That’s when her friends and family began to notice her results and boost of confidence. She 

learned of the business side of AdvoCare, but felt she didn’t have the time. “Finally, I realized I didn’t have the time NOT to do 

AdvoCare,” she says. 

Lauren started working her AdvoCare business by hosting bi-weekly Mixers and earned a $500 Rookie Bonus a month and a 

half later. “Being a single mom, without outside resources, that amount of additional income was the catalyst for me. That $500 

helped me tremendously, but I knew I was capable of more,” Lauren explains. 

She set a goal to build a successful business. She prioritized her time and consistently set up three-way calls with her sponsor. 

By December 2016, all of her hard work paid off when her success with AdvoCare grew. Now, her AdvoCare income helps with 

her monthly budget. “The money I earned paid my daughter’s monthly daycare expenses and allows me to save for anything 

unexpected,” she says. “AdvoCare is the greatest thing that has happened to us.” 

THE DETAILS 

Start date: October 2015 












business 

73

24 

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business 

75

FACETS OF A DIAMOND 

RACHEL & JOSH WITT 


VIRGINIA 


Josh and Rachel Witt were looking for a way to earn extra 

income to chip away at their taxes and mounting medical debt. 

Rachel was new to being a stay-at-home mom, and Josh was 

a full-time youth minister. That’s when they were introduced 

to AdvoCare. 

“I was working out and not losing weight. We also had a really 

big need, financially, for supplemental income,” Rachel says. 

After completing a 24-Day Challenge® and continuing to take 

AdvoCare products and live a healthier lifestyle, she lost two 

pants sizes. Rachel says she felt so good that, within a few 

days, she knew she could easily share AdvoCare with friends 

and family. 

Rachel became an AdvoCare Distributor, dedicated to working 

her AdvoCare business by herself, while Josh continued 

working his full-time job. Though the couple experienced 

challenges along the way, they kept stepping forward. “It hasn’t 

been easy. When Rachel was doing our AdvoCare business 

alone and I was committed to ministry, there were times I had 

to be away, and we needed help with childcare. But we kept 

going and kept working,” Josh explains. 

“There were many days where Rachel would hold Mixers while 

I watched the kids. We juggled our schedules but plowed 

through any difficulties, because we were confident of what 

AdvoCare could be for our family and other families.” 

As she continued working her business, her team began to 

grow. “We built our business by making a list of everyone we 

knew and then shared AdvoCare with them. We had a weekly 

Mixer in our home, and that has been the best way to meet 

people and connect with them right away. We also stay in 

close contact with our team. Friendships help strengthen the 

business relationships and help better pair product regimens 

to unique goals,” Rachel says. 

Consistency has been the key for the couple. Today Rachel and 

Josh are continuing to hold weekly Mixers and make multiple 

calls a day to strengthen their business. “Be ridiculously 

consistent with the AdvoCare Success System, and show up 

to events,” Rachel shares. 

Four years later, the Witts have paid down debt and continue 

to work AdvoCare together, using their story and leadership 

to help others. 

76 impact magazine 

THE WITTS 


Hold weekly Mixers in their home and participate in 

three-way calls to connect with people right away 

Make multiple phone calls every day to share 

AdvoCare and stay in contact with team members 

Consistently follow the AdvoCare Success System 

and attend AdvoCare events 

Have a purpose so big they choose to work hard for 

it every day and help others find their purpose 


Start date: April 2013 


Amount of first check: $1,258.26 

Median 2016 check: $28,224.03 

Diamond and above earners represent .11% of the total number 

of checks earned at each pay level and it took an average of 67 

months in the business to reach this pay level. 

Median calculated from Pay Period checks earned in 2016. 

There are 24 Pay Periods per year. 

Personal testimonials reflect individual experiences and are not 

necessarily typical of the results you may obtain. Earnings depend on a 

number of factors, including your individual effort and the area in which 

you live. Additionally, the average annual compensation paid by AdvoCare 

to Active Distributors in 2016 was $1,429. An Active Distributor is anyone 

who earned a check from AdvoCare in 2016 (157,905 Distributors). Total 

earnings may include earnings from the start of the Distributorship to the 

date this information was published and do not include earnings from 

retail sales.


“We tell everyone the first thing you have to do is find your 

purpose. In the beginning, our purpose was to help pay down 

our medical debt. Rachel could never look at me and say 

AdvoCare was hard so she had to quit, because our purpose 

was so strong,” Josh says. “Make your purpose so big that you 

won’t quit during challenges.” 

Rachel adds, “AdvoCare is about the pursuit of becoming more, 

helping others become better moms and dads, spouses and 

leaders, and we want to continue moving this vision forward 

to help others build what we have built.” 

April 2016 

Ladies Alive 

A February 2014 

Mixer 


July 2016 

National Success School 

January 2014 

No Limits 

August 2014 

National Success School


KIMBERLY 

& MICHAEL SMITH 


TEXAS 


Seventeen years ago, Kimberly and Michael Smith signed up as 

AdvoCare Distributors to not only live a healthier lifestyle but 

to also earn extra money. Kimberly was a stay-at-home mom 

and Michael worked at an insurance company. In the beginning, 

they shared how AdvoCare helped them lose weight and feel 

better with friends and family, dedicating a total of 30 hours a 

week on building their business and selling products. 

“Those first three months, Michael and I used Impact Magazines 

to share AdvoCare with others. We were talking about 

AdvoCare with 10 people a day,” says Kimberly. “I would call 

past co-workers and people I went to high school with (it was 

way out of my comfort zone) while the kids were taking a nap.” 

Their first year, they sold enough AdvoCare products and 

built a team who also sold products to earn additional income. 

The earnest young couple continued to build momentum and 

significantly increased their income over the next two years. 

However, over time, the Smiths became overzealous with their 

newfound income and inconsistently worked their business, 

spending only about 15 hours each week on AdvoCare. They 

began to lose sight of their responsibilities, which caused their 

earnings to decline. 

“We fell into the trap that a lot of people do who aren’t used 

to making money. We made some very foolish decisions. Our 

income ended up going down between 2003 and 2006,” 

Michael admits. 

By 2006, he had picked up odd jobs to make ends meet. During 

that time, they made sure to attend every AdvoCare event. 

Michael began to evaluate what they could do to strengthen 

their business and be the leaders he knew they could be. 

A pivotal moment on the road in 2009, while Michael was away 

on business, pushed him into action. 

“I decided we’re either going to build a sustainable AdvoCare 

business or we’re going to do something else,” he says. 

THE SMITHS 


Set goals to talk to 10 people a day about AdvoCare 

to share their story and sell products 

Ensure they maintain focus and dedicate enough 

time to supporting their AdvoCare team no matter 

how busy they get 

Host calls and live video webinars regularly to 

stay connected with team members across the 

country and coach them on how to grow their own 

AdvoCare business 


Start date: February 2000 



Median 2016 check: $33,777.88 

Diamond and above earners represent .11% of the total number 

of checks earned at each pay level and it took an average of 67 

months in the business to reach this pay level. 

Median calculated from Pay Period checks earned in 2016. 

There are 24 Pay Periods per year. 

Personal testimonials reflect individual experiences and are not necessarily typical of the results you may obtain. Earnings depend on a number of 

factors, including your individual effort and the area in which you live. Additionally, the average annual compensation paid by AdvoCare to Active 

Distributors in 2016 was $1,429. An Active Distributor is anyone who earned a check from AdvoCare in 2016 (157,905 Distributors). Total earnings may 

include earnings from the start of the Distributorship to the date this information was published and do not include earnings from retail sales. 

78 

impact magazine


That turning point helped the couple work, once again, on 

building their team from the ground up. After working 40 to 

50 hours a week on AdvoCare for a year, focusing on selfimprovement 

and learning many humbling lessons, the Smiths 

sold products, coached a new group of leaders and finally 

started seeing success. 

Though it took them 10 years to achieve the Diamond level, the 

Smiths say their integrity, faith and dedication never wavered. 

“This business will test you like nothing else. AdvoCare is a 

process,” Michael says. “The only time the process fails is when 

we quit.” 

The Smiths made sure they were always available for their team 

and consistently mentored and encouraged team members to 

stay focused on their goals. With persistence and dedication, 

they steadily increased their income throughout the next year. 


December 2015 

Leadership Christmas Party 

May 2011 

Diamond Celebration 

A March 2017 

Training session in Ohio 

2009 

Kimberly leading a Mixer 

in Midlothian 

May 2011 

Diamond Celebration 

December 2014 

Ladies Business Opportunity Meeting 

2016 

Ladies Alive 

2016 

AdvoNation ® Leadership 

business 

79

4 WAYS 

TO GET INVOLVED 

WHETHER YOU WANT TO BECOME A PRODUCT USER, TAKE 

ADVANTAGE OF THE DISCOUNTS OR ENGAGE IN THE BUSINESS 

OPPORTUNITY, ADVOCARE CAN HELP CHANGE YOUR LIFE 

FULL 

PRICE 

1 

RETAIL CUSTOMER 

Enjoy the Power of the Products as an AdvoCare 

Retail Customer 

DISCOUNT 

2 

3 

PREFERRED CUSTOMER 

Take advantage of the 20 to 30% discount on 

AdvoCare products by becoming an AdvoCare 

Preferred Customer 

DISTRIBUTOR 

Buy AdvoCare products at a 20 to 30% 

discount, sell them and earn profits 

BUSINESS 

4 

ADVISOR 

Enjoy product discounts at 40% and gain access 

to all 5 ways to earn income with AdvoCare 

80 

impact magazine

5 WAYS 

TO EARN 

ADVOCARE OFFERS A BUSINESS OPPORTUNITY WITH FIVE POTENTIAL 

SOURCES OF INCOME 

Available to all AdvoCare 

Independent Distributors 

Available to AdvoCare Independent 

Distributors at the Advisor Level and above 

1 

RETAIL 

2 

WHOLESALE 

3 

Earn 

4 

LEADERSHIP 

5 

Qualify 

PROFITS 

Potential to earn up to 40% in profits on every product you sell to a 

Retail Customer 

COMMISSIONS 

Sign up a Preferred Customer and potentially earn 5 to 20% in commissions on 

every product they purchase.* Sponsor other Distributors and potentially earn 5 

to 20% commissions on every product they purchase and sell.* 

OVERRIDES 

income on your Personal/Group Volume (P/GV) 

BONUSES 

Earn additional bonuses (anywhere from 3 to 19.5%) on your P/GV 

INCENTIVES, TRIPS AND PAY PERIOD BONUSES 

for incentives and a one-time Rookie Bonus 

*Based on the difference between your discount levels 

business 

81

THE AVERAGE ANNUAL COMPENSATION PAID BY ADVOCARE TO ACTIVE DISTRIBUTORS IN 2016 

WAS $1,429. 

The total number of Distributors who placed a product order and/or earned a check in 2016 was 570,289. An Active Distributor is 

anyone who earned a check from AdvoCare in 2016 (157,905 Distributors). 

2016 ANNUAL INCOME RANGES 

RANGE 

$0.01 - $50.00 

$50.01 - $250.00 

$250.01 - $500.00 

$500.01 - $1,000.00 

$1,000.01 - $2,500.00 

$2,500.01 - $5,000.00 

$5,000.01 - $7,500.00 

$7,500.01 - $10,000.00 

$10,000.01 - $15,000.00 

$15,000.01 - $20,000.00 

$20,000.01 - $30,000.00 

$30,000.01 - $50,000.00 

$50,000.01 - $75,000.00 

$75,000.01 - $100,000.00 

% OF ACTIVE % OF ALL 

DISTRIBUTORS DISTRIBUTORS 

$0 - 72.31% 

32.36% 

32.86% 

13.17% 

9.86% 

6.72% 

2.29% 

0.81% 

0.38% 

0.43% 

0.25% 

0.25% 

0.23% 

0.11% 

0.07% 

8.96% 

9.10% 

3.65% 

2.73% 

1.86% 

0.63% 

0.22% 

0.10% 

0.12% 

0.07% 

0.07% 

0.06% 

0.03% 

0.02% 

People become AdvoCare Independent Distributors for a number of reasons including the opportunity to purchase 

products at a discounted price to consume themselves, to sell products directly to others and receive profits, or to 

build a business and coach a team of Distributors on how to sell products. 

Distributors may earn compensation from AdvoCare on sales to registered retail customers and Preferred 

Customers who order through the AdvoCare website, as well as from downline Distributors (“Commissions”). 

Distributors at the Advisor level may earn additional compensation from AdvoCare based on the buying and selling 

activities of downline Distributors (“Overrides” and “Leadership Bonuses”). Distributors who qualify for the Advisor 

level are also eligible to earn bonuses or incentives for their selling activities and the selling activities of their 

downline. For example, in 2016, 1,670 Distributors at the Advisor level earned a $500 Rookie Bonus. 

The Annual Income Ranges chart provides the compensation earned in 2016 by Distributors (Commissions, 

Overrides and Leadership Bonuses). Not included in these figures are the potential profits Distributors receive from 

selling products in person to retail customers, bonuses and incentives earned, or the expenses of engaging in or 

building an AdvoCare business. 

AdvoCare’s Compensation Plan provides qualification criteria for product discounts and pin levels that indicate 

advancement in business building and buying and selling activities (see AdvoCare Policies, Procedures, and 

Compensation Plan). Distributors have the ability to earn compensation from AdvoCare for their selling activities 

each Pay Period, a total of 24 Pay Periods during a calendar year. Of course, not every Distributor chooses to be 

Active or sustain the same level of activity every Pay Period, so income may vary over time. The Pay Period Income 

chart represents Pay Period income paid at that discount level or pin level (“Pay Level”) in 2016. The figures show 

the average top and bottom 10 percent and the median, the middle value when all checks are placed in lowest to 

highest order, at each Pay Level. In 2016, a total of 1,197,855 checks were earned by 157,905 Active Distributors. 

AdvoCare pays no compensation for recruiting new Distributors. Instead, compensation is based upon product 

sales, which varies based upon a number of factors, including how effectively Distributors exercise key traits like 

diligence, leadership, time and effort in selling products. There is no guarantee of success or a short cut to success. 

Distributors establish their own working hours, conduct the day-to-day business, determine and pay for their own 

costs of doing business, and choose when and how much they would like to engage in their AdvoCare business. 

$100,000.01 - $150,000.00 

$150,000.01 - $200,000.00 

$200,000.01 + 

0.07% 

0.04% 

0.09% 

0.02% 

0.01% 

0.03% 

AdvoCare offers a number of very encouraging consumer protections for its Distributor base including the low 

cost to become a Distributor, a generous 100 percent buyback policy on product purchases upon resignation, 

Distributor, Preferred Customer, and Retail Customer product satisfaction guarantees and no minimum inventory 

purchase requirement. 

2016 PAY PERIOD INCOME BY PAY LEVEL 

PAY LEVEL 

% OF CHECKS 

EARNED AT 

EACH LEVEL 

AVERAGE # 

OF MONTHS TO 

REACH THIS LEVEL 

TOP 10% 

AVERAGE 

AVERAGE 

BOTTOM 10% 

AVERAGE 

MEDIAN 

DISTRIBUTOR 

35.69% 

- 

$97 

$27 

$3 

$17 

ADVISOR 

58.13% 

10 

$293 

$72 

$7 

$39 

SILVER 

3.70% 

15 

$1,056 

$523 

$224 

$475 

GOLD 

1.28% 

26 

$4,089 

$1,643 

$832 

$1,350 

GOLD 3 STAR 

0.22% 

27 

$2,519 

$1,789 

$1,201 

$1,778 

RUBY 

0.53% 

34 

$6,886 

$3,763 

$2,314 

$3,416 

RUBY 6 STAR 

0.05% 

39 

$5,937 

$4,542 

$3,280 

$4,536 

EMERALD 

0.19% 

49 

$14,269 

$8,539 

$5,684 

$7,939 

EMERALD 9 STAR 

0.10% 

57 

$21,441 

$13,212 

$8,157 

$12,616 

DIAMOND + 

0.11% 

67 

$86,628 

$36,431 

$17,077 

$30,610 

These figures show compensation paid by AdvoCare and do not include profits earned or losses incurred in reselling products or other expenses incurred by Distributors while operating their businesses. 

Additionally, AdvoCare makes no guarantee of financial success and this Disclosure Statement does not provide any projections of actual earnings or profits. Success with AdvoCare will depend upon 

how well a Distributor exercises a number of qualities including profitable sales efforts, hard work, diligence, skill, persistence, competence, ethical practices and leadership. 

82 

impact magazine

ADD SOME 

AWESOME 

TO YOUR 

ARSENAL 

Everything you need to nutritionally support weight management 

A Comprehensive Metabolic Nutrition System 

* 

100% DAILY VALUE 

OF MORE THAN 

18 NUTRIENTS* 

SUPPORTS 

CARDIOVASCULAR 

HEALTH* 

OFFERS EXCELLENT 

NUTRITIONAL SUPPORT 

FOR BONE HEALTH* 


diagnose, treat, cure or prevent any disease. 

*Always remember to consult your physician before beginning any AdvoCare product regimen.

84 

impact magazine

E M P R E S A 

LA 

EMPRESA 

DETRÁS DE LOS PRODUCTOS 

AdvoCare fue fundada hace más de dos décadas y continúa creciendo debido a la pasión 

y determinación de nuestros Distribuidores Independientes, el equipo de la corporación 

y nuestros productos de energía, manejo del peso, nutrición y rendimiento deportivo de 

primer nivel. Con cientos de miles de Distribuidores y clientes que representan la marca, 

AdvoCare desempeña un papel fundamental en la vida de miles de estadounidenses 

que buscan un estilo de vida saludable. 

spanish 

85

Esforzándose más Allá de sus Límites 

Con dos niños pequeños y dos trabajos, José Ibarra no tenía mucho tiempo para ocuparse de sí 

mismo. Como padre soltero, luchaba por encontrar la energía para trabajar en sus dos empleos 

durante la semana y estaba siempre listo para irse a dormir cuando acostaba a los niños. En el 

verano de 2015 su amiga Stephanie le sugirió que probara Spark® para apoyar sus niveles de 

energía, porque él deseaba dejar de tomar las dos o tres bebidas energéticas con alto contenido 

de azúcar que estaba bebiendo todos los días.* 

A José le encantó la energía que obtuvo de Spark, la cual le ayudó a estar más activo y a comenzar 

un estilo de vida más saludable.* Deseaba rebajar de 10 a 15 libras (4.6 a 6.9 kg), de modo que 

comenzó con el 24-Day Challenge® con la ayuda de Stephanie para hacer cambios a largo plazo 

en su rutina. 


“Antes del Challenge, nunca me preparaba comida y siempre comía algo práctico para el almuerzo 

como tacos o comida rápida”, dice. “Pedía pizza para la casa para alimentarme y alimentar a mis 

hijos rápidamente. No tenía control de las porciones: Me aburría y comía.” 

ANTES 

DESPUÉS 

Agosto de 2015 Marzo de 2017 

PÉRDIDA DE 

PESO TOTAL 

TIEMPO 

EN QUE 

LO LOGRÓ 

38 libras 4 meses 

De Julio del 2015 a 

Octubre del 2015 

CÓMO 

LO HIZO: 

- Siguió la Guía diaria y comenzó a pesar su comida 

para dejar de adivinar las porciones. 

- Comenzó a preparar la mayoría de sus comidas. 

- Estableció la meta de ir al gimnasio dos veces a la 

semana, y aumentó a tres veces a la semana a los 

90 días. 

José encontró formas de aplicar la Guía diaria a su estilo de vida añadiendo lima al agua que 

bebía para poder estar hidratado y preparando las comidas todos los días. Él empacaba huevos 

cocidos y almendras sin sal para sus meriendas en el trabajo. 

Después de cuatro meses de adherirse a un plan de comidas, comiendo porciones pequeñas 

varias veces al día y asistiendo a su gimnasio local CrossFit® dos veces a la semana, José perdió 

38 libras (17.2 kg) y tiene más energía de la que imaginó. 

“¡Llegué al punto de cansar a mis hijos en el parque!”, expresa. 

Aumentó poco a poco el tiempo en el gimnasio, y en nueve meses se inscribió para su primera 

competencia de carrera de 5 kilómetros solo para ver si podía completarlo. 

Hoy en día ha participado en varias carreras de 5 kilómetros y se entrena para una carrera de 10 

millas. También, ha hecho senderismo en Mount McLoughlin, con una elevación de casi 9,500 

pies (2,895 m) para ver qué tan lejos puede llegar. 

José dice, “Antes de AdvoCare, si hubiera intentado el senderismo en Mt. McLoughlin, no habría 

tenido suficiente tiempo en el día para terminar.” 

*Esta afirmación no ha sido evaluada por la Dirección de Alimentos y Medicamentos (FDA). Este producto no está 

destinado a diagnosticar, tratar, curar ni prevenir ninguna enfermedad. 

Los testimonios personales reflejan las experiencias individuales y no son necesariamente los resultados 

habituales que usted pueda obtener. Los resultados varían con el esfuerzo individual, la regularidad del uso, 

la composición del cuerpo, los patrones de alimentación y el ejercicio. El 24-Day Challenge® es un programa 

para iniciar una pérdida de peso, salud y bienestar a largo plazo. Si tiene un padecimiento o está embarazada 

o amamantando, AdvoCare recomienda que consulte con su profesional de atención sanitaria antes de 

comenzar un régimen de productos AdvoCare. 

86 

impact magazine 

PRODUCTO 

PREFERIDO

JOSE 

IBARRA 

DISTRIBUIDOR INDEPENDIENTE 

DE ADVOCARE 

“ 

¡Llegué al punto de cansar a mis 

hijos en el parque! 

” 

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87


LAUREN PUPA 

DISTRIBUIDORA INDEPENDIENTE DE ADVOCARE 

CONNECTICUT 

Dinero Para la Guardería Infantil 

Lauren Pupa era una madre soltera en busca de ingresos adicionales cuando encontró a AdvoCare. “Siempre estaba preocupada 

sobre cómo hacer que el dinero rindiera y sentía que no iba a poder pagar mis cuentas” dice. 

En septiembre del 2015, seis meses después de que naciera mi hija, una amiga me habló de AdvoCare. Lauren comenzó con el 

24-Day Challenge® y tuvo éxito. Su familia y amigos comenzaron a notar los resultados y un aumento en su autoconfianza. Ella 

se enteró de la oportunidad de negocio que ofrecía AdvoCare, pero consideró que no tenía tiempo. “Finalmente, me di cuenta 

de que lo que no disponía era de tiempo para NO involucrarme con AdvoCare”, dice. 

Esta madre soltera comenzó a trabajar su negocio con AdvoCare haciendo reuniones quincenales en su casa y ganó un Bono 

de principiante de $500 un mes y medio más tarde. “Siendo una madre soltera, sin recursos externos, esa cantidad de ingreso 

adicional fue el catalizador para mí. Esos $500 me ayudaron enormemente, pero sabía que era capaz de más”, explica Lauren. 

Ella se fijó la meta de construir un negocio exitoso. Priorizó su tiempo y estableció llamadas de tres vías sistemáticamente con 

su patrocinador. Para diciembre del 2016 todo su esfuerzo se vio recompensado cuando creció con AdvoCare. Ahora el ingreso 

a través de AdvoCare le ayuda con su presupuesto mensual. “El dinero ganado paga los gastos mensuales de guardería de mi 

hija y me permite ahorrar para un evento inesperado”, expresa. “AdvoCare es lo más grande que nos ha pasado.” 

HISTORIA DEL INGRESO 

Fecha de inicio: Octubre del 2015 

Primer cheque recibido el 5 de abril del 2016 

Monto del primer cheque: $22 

Promedio de cheques 2016: $211 

Promedio calculado en períodos de pago 

recibidos en el año 2016. Hay 24 períodos 

de pago por año. 

Los testimonios personales reflejan las experiencias individuales y no son necesariamente los resultados típicos que usted pueda obtener. Los resultados 

varían según el esfuerzo individual, la continuidad de uso, la contextura corporal , los patrones de alimentación y ejercicio. Si tiene una condición de 

salud, está embarazada o amamantando, AdvoCare recomienda que consulte a su médico antes de comenzar un régimen con los productos de 

AdvoCare. Las ganancias dependen de diversos factores, incluido su esfuerzo individual y el área donde vive. El ingreso promedio anual de todos los 

Distribuidores activos en 2016 fue $1429. Un Distribuidor activo es cualquier persona que haya cobrado un cheque de AdvoCare en 2016 (157,905 

Distribuidores). Los ingresos totales pueden incluir ganancias desde el inicio de la distribución hasta la fecha en que se publicó esta información y no 

incluye las ganancias de las ventas al por menor. 

88 

impact magazine

AdvoCare Slim® combina el control del apetito con 

estimuladores metabólicos y te da energía en un 

suplemento práctico y fácil de tomar.* 

*Esta afirmación no ha sido evaluada por la Dirección de Alimentos y Medicamentos (FDA). 

Este producto no está destinado a diagnosticar, tratar, curar ni prevenir ninguna enfermedad. 

spanish 

89

BRITTANY 

Y RODELL 

RAZOR 


INDEPENDIENTES 

DE ADVOCARE 

UNA 

SORPRESA 

FORTUITA 

ARIZONA 


Lo que comenzó como una forma de vivir un estilo de vida más saludable 

y obtener ingresos adicionales para Rodell Razor, se convirtió en la 

oportunidad de conocer nuevas personas y eventualmente a su futura 

esposa. La primera vez que Rodell escuchó de AdvoCare y probó los 

productos como un apoyo a su plan de ejercicios fue en enero del 

2014 en Oregon. Después de cambiar su estilo de vida y concentrarse 

en alimentarse mejor, rebajó varias pulgadas de la cintura y continuó 

utilizando los productos. 

Nueve meses más tarde, estaba planificando mudarse a Phoenix para 

estar más cerca de su hijo. Pero cuando la transferencia de empleo no 

se llevó a cabo, Rodell no estaba seguro de qué hacer. Asistió al evento 

AdvoNation® y vio que AdvoCare podía ser una oportunidad de negocio 

en la que podría trabajar en Arizona. 

Una vez en Phoenix, este padre dedicado comenzó a vender los 

productos AdvoCare y a construir un equipo mientras también trabajaba 

como vendedor de autos usados, maestro sustituto y entrenador 

personal para proveer para su hijo recién nacido. 

“Me despertaba temprano y me acostaba tarde para hablarle a la gente 

sobre AdvoCare todos los días y a menudo daba muestras de Spark®,” 

explica. 

Así fue como conoció a Brittany en mayo de 2015. Compartió un Spark 

con ella mientras estaban en un viaje de misioneros. Como madre soltera 

criando a su hijo de cuatro años, ella estaba en la búsqueda de obtener 

más energía y bajar de peso, de modo que comenzó su primer 24-Day 

Challenge® y cambió su estilo de vida.* 

Brittany comenzó a formar su propio equipo AdvoCare y empezó a salir 

con Rodell después de asistir a su primera Escuela Nacional de Éxito. 

Se concentró en vender productos y compartir su historia con la meta 

de obtener ingresos adicionales para poder pasar más tiempo con su 

hijo y menos tiempo en la oficina, donde trabajaba a tiempo completo 

como gerente. 

“Planifiqué un horario muy estricto. Escribía las horas que pasaba 

trabajando y el tiempo para dedicarle a mi hijo. Trabajaba en mi negocio 

AdvoCare en la vía hacia el trabajo, durante los descansos y cuando 

acostaba a mi hijo,“ dice Brittany. 

Once meses después, Rodell y Brittany contrajeron matrimonio. Brittany 

dejó su trabajo de tiempo completo para trabajar en el negocio de 

AdvoCare. Ahora los Razors apoyan a su equipo mutuamente, trabajando 

un total combinado de 20 horas a la semana. Brittany hace llamadas 

y entrena sobre los productos, y Rodell hace reuniones semanales en 

casa y llamadas durante su viaje de ida y vuelta a su trabajo de tiempo 

completo como director de ventas de una compañía de mercadeo. 

Independientemente de cuán ocupada esté esta nueva familia, ellos 

encuentran tiempo para sí mismos y contribuyen con la comunidad con 

trabajo voluntario y apoyando a otros. 

LOS RAZORS 

CÓMO LO HACEN: 

Hacen un calendario semanal para 

equilibrar los diversos empleos y 

apartar tiempo para AdvoCare 

Tratan de conocer a tres diferentes 

personas todos los días para compartir 

su historia AdvoCare 

Programan reuniones 

sistemáticamente con 1 o 2 personas 

para asesorar y desarrollar a otros 

HISTORIA DEL INGRESO 

Fecha de inicio: Febrero de 2014 

Primer cheque recibido: El 4 de octubre 

de 2014 

Monto del primer cheque: $10 

Promedio del monto de los cheques 

de 2016: $616 

Promedio calculado en períodos de pago recibidos 

en el año 2016. Hay 24 períodos de pago por año. 

Los testimonios personales reflejan las experiencias 

individuales y no son necesariamente los resultados 

típicos que usted pueda obtener. Los resultados varían 

según el esfuerzo individual, la continuidad de uso, la 

contextura corporal , los patrones de alimentación 

y ejercicio. Si tiene una condición de salud, está 

embarazada o amamantando, AdvoCare recomienda 

que consulte a su médico antes de comenzar un 

régimen con los productos de AdvoCare. Las ganancias 

dependen de diversos factores, incluido su esfuerzo 

individual y el área donde vive. El ingreso promedio 

anual de todos los Distribuidores activos en 2016 fue 

$1429. Un Distribuidor activo es cualquier persona que 

haya cobrado un cheque de AdvoCare en 2016 (157,905 

Distribuidores). Los ingresos totales pueden incluir 

ganancias desde el inicio de la distribución hasta la 

fecha en que se publicó esta información y no incluye 

las ganancias de las ventas al por menor.

spanish 

91

EN ADVOCARE, 

WE BUILD CHAMPIONS® 


Construimos campeones a través del bienestar físico y 

financiero. AdvoCare ofrece productos nutricionales de 

vanguardia para la energía, el manejo de peso y el desempeño 

deportivo. Además, la oportunidad de negocio de AdvoCare 

empodera a las personas a explorar su máximo potencial de 

ingresos. 

¡Somos una empresa de gente que hace la diferencia! 

Únete hoy a AdvoCare y acompáñanos en esta travesía llena 

de satisfacciones. 

92 

impact magazine

2016 

DECLARACIÓN DE INGRESOS 

LA COMPENSACIÓN PROMEDIO ANUAL QUE ADVOCARE PAGÓ A SUS DISTRIBUIDORES ACTIVOS 

EN 2016 FUE $1,429. 

El número total de Distribuidores que colocaron un pedido de productos u obtuvieron un cheque en 2016 fue de 570,289. Un 

Distribuidor activo es cualquier persona que haya obtenido un cheque de AdvoCare en 2016 (157,905 Distribuidores). 

RANGOS DE INGRESOS ANUALES 2016 

RANGO 

$0.01 - $50.00 

$50.01 - $250.00 

$250.01 - $500.00 

% DE 


ACTIVOS 

32.36% 

32.86% 

13.17% 

% DE TODOS LOS 


$0 - 72.31% 

8.96% 

9.10% 

3.65% 

Las personas que se convierten en Distribuidores Independientes de AdvoCare lo hacen por diversos motivos, 

incluyendo la oportunidad de adquirir los productos con descuento para su propio uso, vender productos 

directamente a otros y recibir ganancias, o para formar un negocio y asesorar a un equipo de Distribuidores sobre 

cómo vender productos. 

Los Distribuidores pueden obtener compensación de AdvoCare a partir de las ventas a Clientes al por menor 

registrados y a Clientes Preferidos que hacen un pedido a través del sitio web de AdvoCare, así como de los 

Distribuidores de su línea inmediatamente inferior (“Comisiones”). Los Distribuidores a nivel de Asesor pueden 

obtener compensación adicional de AdvoCare en función de las actividades de compra y venta de Distribuidores 

de su línea inmediatamente inferior de (“Comisiones indirectas” y “Bonos de Liderazgo”). Los Distribuidores que 

reúnen los requisitos para el nivel de Asesor también pueden ganar bonos o incentivos por sus propias actividades 

de venta y las de Distribuidores de su línea inmediatamente inferior. Por ejemplo, en 2016, 1,670 Distribuidores a 

nivel de Asesor obtuvieron $500 en Bonos de Principiante. 

$500.01 - $1,000.00 

$1,000.01 - $2,500.00 

$2,500.01 - $5,000.00 

$5,000.01 - $7,500.00 

$7,500.01 - $10,000.00 

$10,000.01 - $15,000.00 

$15,000.01 - $20,000.00 

$20,000.01 - $30,000.00 

$30,000.01 - $50,000.00 

$50,000.01 - $75,000.00 

$75,000.01 - $100,000.00 

9.86% 

6.72% 

2.29% 

0.81% 

0.38% 

0.43% 

0.25% 

0.25% 

0.23% 

0.11% 

0.07% 

2.73% 

1.86% 

0.63% 

0.22% 

0.10% 

0.12% 

0.07% 

0.07% 

0.06% 

0.03% 

0.02% 

El cuadro de Rango de ingresos anuales muestra la compensación que obtuvieron los Distribuidores en 2016 

(Comisiones, Comisiones indirectas y Bonos de Liderazgo). En estas cifras no están incluidas las ganancias 

potenciales que reciben los Distribuidores por la venta de productos en persona a los clientes al por menor, los 

bonos y los incentivos que han ganado ni los gastos de realizar un negocio de AdvoCare. 

El Plan de compensación de AdvoCare proporciona un criterio de calificación para descuentos en productos 

y niveles de Pin que indican avance en el negocio y en las actividades de compra y venta (consulte Políticas, 

Procedimientos y Plan de Compensación de AdvoCare). Los Distribuidores tienen la posibilidad de obtener 

compensación de AdvoCare por sus actividades de ventas durante cada período de pago, un total de 24 períodos 

de pago durante un año calendario. Naturalmente, no todos los Distribuidores eligen estar activos ni mantener 

el mismo nivel de actividad durante cada período de pago, de modo que el ingreso puede variar con el tiempo. 

El cuadro de Ingresos por período de pago representa el ingreso del período de pago obtenido a ese nivel de 

descuento o nivel Pin (“Nivel de pago”) en 2016. Las cifras muestran el porcentaje promedio del 10 por ciento 

superior e inferior y la media, el valor medio cuando todos los cheques se hayan colocado en orden de menor a 

mayor, en cada Nivel de pago. En 2016, un total de 1,197,855 cheques se asignaron a 157,905 Distribuidores. 

AdvoCare no paga compensación por contratar Distribuidores nuevos. En cambio, la compensación se basa 

en la venta de los productos, la cual varía en función de ciertos factores, incluyendo cuán efectivamente los 

Distribuidores ponen en práctica sus habilidades claves, tales como la diligencia, el liderazgo, el tiempo y el 

esfuerzo en la venta de los productos. No hay garantía de éxito ni atajos para el éxito. Los Distribuidores establecen 

sus propias horas de trabajo, llevan a cabo las actividades comerciales cotidianas, determinan y pagan sus propios 

costos del negocio y eligen cuándo y cómo les gustaría participar en el negocio de AdvoCare. 

$100,000.01 - $150,000.00 

$150,000.01 - $200,000.00 

$200,000.01 + 

0.07% 

0.04% 

0.09% 

0.02% 

0.01% 

0.03% 

AdvoCare ofrece una cantidad de protecciones al consumidor muy alentadoras para su base de Distribuidores, 

incluyendo el bajo costo de convertirse en Distribuidor, un generoso 100 por ciento en la política de devolución 

por compras de productos si renuncia a ser Distribuidor, Cliente Preferido y una garantía de satisfacción de los 

productos al cliente al por menor y ningún requisito de compra mínima de inventario. Estas cifras muestran la 

compensación que AdvoCare ha pagado y no incluyen las ganancias o pérdidas relacionadas con la reventa de los 

productos u otros gastos en que hayan incurrido los Distribuidores en el funcionamiento de su negocio. 

INGRESOS POR PERÍODO DE PAGO DE 2016 POR NIVEL DE PAGO 

NIVEL DE PAGO 

% DE CHEQUES 

OBTENIDOS EN 

CADA NIVEL 

CANTIDAD PROMEDIO 

DE MESES PARA AL 

CANZAR ESTE NIVEL 

PROMEDIO 

DEL 10% 

SUPERIOR 

PROMEDIO 

PROMEDIO 

DEL10% 

INFERIOR 

MEDIA 

DISTRIBUIDOR 

35.69% 

- 

$97 

$27 

$3 

$17 

ASESOR 

58.13% 

10 

$293 

$72 

$7 

$39 

PLATA 

3.70% 

15 

$1,056 

$523 

$224 

$475 

ORO 

1.28% 

26 

$4,089 

$1,643 

$832 

$1,350 

ORO 3 ESTRELLAS 

0.22% 

27 

$2,519 

$1,789 

$1,201 

$1,778 

RUBÍ 

0.53% 

34 

$6,886 

$3,763 

$2,314 

$3,416 

RUBÍ 6 ESTRELLAS 

0.05% 

39 

$5,937 

$4,542 

$3,280 

$4,536 

ESMERALDA 

0.19% 

49 

$14,269 

$8,539 

$5,684 

$7,939 

ESMERALDA 9 

ESTRELLAS 

0.10% 

57 

$21,441 

$13,212 

$8,157 

$12,616 

DIAMANTE+ 

0.11% 

67 

$86,628 

$36,431 

$17,077 

$30,610 

Estas cifras muestran la compensación que AdvoCare ha pagado y no incluyen las ganancias o pérdidas relacionadas con la reventa de los productos. Estas no son garantías ni proyecciones de ingresos 

o ganancias reales y no incluyen los gastos en que incurren los Distribuidores respecto al funcionamiento de sus negocios. AdvoCare no garantiza el éxito financiero. El éxito con AdvoCare dependerá de 

cómo un Distribuidor ponga en práctica ciertas cualidades como el esfuerzo de ventas, trabajo dedicado, diligencia, destreza, persistencia, competencia, prácticas éticas y liderazgo. Además, AdvoCare 

no garantiza el éxito financiero y esta Declaración de ingresos no proporciona proyecciones de ganancias o rendimientos reales. El éxito con AdvoCare dependerá de que spanish 

tan bien un Distribuidor ponga 

93en 

práctica ciertas cualidades, incluyendo el esfuerzo de ventas rentable, trabajo dedicado, diligencia, destreza, persistencia, competencia, prácticas éticas y liderazgo.

4 FORMAS 

DE PARTICIPAR 

TANTO SI QUIERES CONVERTIRTE EN USUARIO DEL PRODUCTO, 

COMO APROVECHAR LOS DESCUENTOS O LA OPORTUNIDAD DE 

HACER NEGOCIOS, ADVOCARE PUEDE CAMBIAR TU VIDA 

PRECIO 

DE LISTA 

1 

CLIENTES AL POR MENOR 

Disfruta del poder de los productos como un 

Cliente al por menor de AdvoCare 

DESCUENTO 

2 

3 

CLIENTE PREFERIDO 

Aprovecha el descuento del 20 a 30% en los 

productos AdvoCare al convertirte en Cliente 

Preferido de AdvoCare 

DISTRIBUIDOR 

Compra los productos AdvoCare con un descuento 

del 20 a 30%, véndelos y obtén beneficios 

NEGOCIO 

4 

ASESOR (ARMANDO UNA ESTRUCTURA DE NEGOCIO) 

Disfruta de descuentos del 40% en los productos 

y consigue acceso a las 5 formas de ganar dinero 

con AdvoCare 

94 

impact magazine

5 FORMAS DE GANAR DINERO 

ADVOCARE OFRECE UNA OPORTUNIDAD DE NEGOCIOS CON CINCO 

FUENTES POTENCIALES DE INGRESOS 

Disponible para todos los Distribuidores 

Independientes de AdvoCare. 

Disponible para los Distribuidores Independientes 

de AdvoCare en el nivel de Consejero y superior. 

1 

GANANCIAS 

2 

COMISIONES 

3 

Obtén 

4 

BONIFICACIONES 

5 

Consigue 

AL POR MENOR 

Potencial para obtener hasta un 40% de ganancias en cada producto que 

vendas a un cliente al por menor 

AL POR MAYOR 

Consigue un Cliente Preferido con la posibilidad de ganar del 5 al 20% 

en comisiones de cada producto que este compre*. Patrocina a otros 

Distribuidores con la posibilidad de ganar del 5 al 20% en comisiones de 

cada producto que compren y vendan* 

COMISIONES INDIRECTAS 

ganancias de tu Volumen Personal/de Grupo (P/GV) 

DE LIDERAZGO 

Obtén bonificaciones adicionales (que van del 3 al 19.5%) de tu P/VG 

INCENTIVOS, VIAJES Y BONIFICACIONES DE PERIODO 

DE PAGO 

incentivos y un Rookie Bonus (bono para nuevos Distribuidores) 

*Dependiendo de la diferencia entre tus niveles de descuento 

spanish 

95

TU PORTAL PARA SER MÁS SALUDABLE 

Cambia tu cuerpo. 

Cambia tu vida. 

AdvoCare ofrece productos avanzados, desarrollados para 

ayudarle a alcanzar y mantener sus objetivos nutricionales. 

¿No sabe por dónde comenzar? Utilice el Navegador de 

productos para comenzar su viaje hacia el mejoramiento personal. 

“Me encanta lo fácil que es encontrar los 

productos adecuados para mi estilo de vida.” 

- Kerri Roberson 

DISTRIBUIDOR INDEPENDIENTE DE ADVOCARE 

1 

Conéctese a Internet 

 

Ingrese a advocare.com, haga clic en el Navegador de productos y comience a descubrir cuáles son 

los productos más adecuados para alcanzar su objetivo. 

2 

3 

Comparta sus objetivos 

Se le formularán preguntas para que describa su objetivo principal respecto a: pérdida de peso, 

manejo del peso, bienestar y envejecimiento saludable, mejoramiento de la aptitud física o 

rendimiento atlético. Seguidamente puede clasificar el nivel de intensidad para cada una de sus 

respuestas. 

Vea nuestras recomendaciones 

Analizaremos sus respuestas y le mostraremos los mejores productos para ayudarle a lograr 

sus objetivos. 

Los productos de AdvoCare están diseñados para ayudar a mejorar vidas a través de la nutrición y el entrenamiento físico. 

Elija entre las diversas opciones de productos personalizados adaptados para atender sus necesidades y objetivos. Todos los productos 

de AdvoCare están formulados con base en el conocimiento científico más reciente, y diseñados con la experiencia de expertos 

reconocidos internacionalmente que conforman la Junta de Asesoramiento Médico-Científica. 

Los resultados varían según el esfuerzo individual, la contextura corporal, los patrones de alimentación y ejercicio. Si tiene una condición 

de salud, está embarazada o en período de lactancia, AdvoCare le recomienda que consulte a su médico antes de comenzar un régimen 

con los productos de AdvoCare.

EMPOWER EMPOWER YOUR YOUR WILLPOWER 

WILLPOWER 

AdvoCare® Slim combines appetite control 

AdvoCare® Slim combines appetite control 

with energy and metabolic enhancers 

with energy and metabolic enhancers 

in a convenient, easy-to-take supplement.* 

in a convenient, easy-to-take supplement.* 


DARIAN TOWNSEND 

World-Class Swimmer 

REPUTATION 

IS EVERYTHING 

For more information and a full list of AdvoCare products 

certified banned-substance free by INFORMED-CHOICE, visit 

INFORMED-CHOICE.org or advocare.com/science. 

Endorsers receive free product in exchange for their endorsement and are compensated for their time and appearances. 

AdvoCare International, L.P. 

2801 Summit Avenue 

Plano, TX 75074 

800-542-4800 

www.advocare.com 

AdvoCare and the AdvoCare logo are registered trademarks of AdvoCare International, L.P. All other 

brand and/or product names are trademarks or registered trademarks of their respective holders. All 

rights reserved. © 2017 

S 6 0 2 5 / 0 0 

® 

ADVOCARE IMPACT MAGAZINE FALL 2017

IMPACT Magazine | Fall 2017

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