Brick & Corbett Listing Presentation

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{ PRE-MARKET CHECKLIST Pricing It Right Make It Shine Architectural Photography Professional Video Floor Plans Buyers Most Prepared to Buy MARKET INTRODUCTION ONGOING MARKET INITIATIVES Custom Property Website Pre-<strong>Listing</strong> Party Social Media eCard & Mailer Custom Marketing Materials MLS & Online Advertising Open Houses Showings PRICING IT RIGHT Correctly pricing your home leads to fewer days on the market, less disruption to your life, and the maximum price. Each new listing creates a buzz in the local real estate community and the right price will attract more buyers to your home. When a home is priced in line with recent sales data, interested buyers recognize its value and submit offers near the list price. This puts you, the seller, in control and possibly in the position to receive multiple bids, driving up the price. While we understand some sellers’ desire to test the market with a higher price and other sellers’ fear of leaving money on the table, it’s necessary to price it correctly from the beginning because, as you can see in the graph above, a listing has the most exposure and buyer interest in the first 3-4 weeks and, therefore, this window gives you the best opportunity to get the highest possible sales price. You don’t want your home to sit on the market and become a “stale” listing, forcing delayed price reductions and giving buyers more control over the sales price. To recommend the right list price, we employ the same detailed approach as an appraiser. We pour over the recent sales and present you with a customized Comparative Market Analysis (not a standardized report generated from the MLS) that considers the nuances of neighborhoods, streets, and homes. We review the information with you and, together, we decide the most effective list price. 8 | brickcorbett.com
ickcorbett.com |
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Page 3 and 4: Table of Contents 2 Mission Stateme
Page 7 and 8: Tommy Corbett Tommy Corbett has a p
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Page 15 and 16: PROFESSIONAL VIDEO If appropriate a
Page 17 and 18: PRE-LISTING PARTY We’ve found it
Page 19 and 20: Brick & Corbett professionally desi
Page 21 and 22: OPEN HOUSES We host open houses thr
Page 23 and 24: GROUP YOU NEED: Someone that knows

Brick & Corbett Listing Presentation

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