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5<br />
SUCCESS IS NOT A SECRET,<br />
BUT A PRINCIPLE.<br />
An idea is the source of success. But what is its driving force? And where<br />
does it come from? It's clear to us that every idea needs space to unfold,<br />
and every thought needs time to grow. In this way, success develops its<br />
very own form of aesthetics and dynamism – driven by a special force: Joy.<br />
The <strong>BMW</strong> 5 Series.