S&S Newsletter October 2017 pagewise2

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Newsletter 

Issue : October • Volume : 3

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Issue : October • Volume : 3 

Overall Performance 

Pravesh team crossed the benchmark of 10000 bookings in the month of 

October, including an order of 990 doors from Millia Ins tute of Medical 

Science &Hospital in Purnia and 84 doors from the pres gious Visva Bhara 

University. 

First me ever, Services & Solu ons brands have ed up with Bajaj Finserv 

to provide EMI facility for its consumers for ease of purchases and the 

same has been launched at 16 dealer stores across Ranchi, Kolkata & 

Bhubaneswar. Currently, this facility is available for Steel n Style & very 

soon will be extended to Pravesh. 

Pravesh bagged its first interna onal order of 34 fire-rated doors from 

YARKAY Group,a leading business house in Thimpu, Bhutan for its 

upcoming hotel.

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Eastern Region Performance 

60+ Mini Consumer Meets organized in eastern region where 600+ consumers were invited. 

Extensive BTL ac va on during Diwali, Chhath Puja and Kali Puja. 

10 Pravesh Vans campaigning across the eastern region covering more than 2500Kms and 200+ loca ons. 

Pravesh IGM Meet organized in Guwaha . 

Eastern region Installer training conducted where 22 installers were trained. 

Demo to Prospec ve Lead On Pravesh Van 

BTL Ac va on 

Chhath Branding

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Northern Region Performance 

DTC conducted a first of its kind mee ng, a ended by Hon'ble Chief 

Jus ce of the Rajasthan High Court, in collabora on with the Rotary 

Club of Jaipur Ci zen targe ng top builders and architects. 

500 Bookings milestone crossed by Team Neelkanth for the month of 

October. 

KLPK conducted an IGM with BDP channel partners on 7th/9th Oct 

with Bansal wood decor, Agra &Shivaji Doors, Lucknow respec vely 

where approx 80 prospect dealers a ended this session. 

MRH completed the installa on of 59 doors at Sarovar Por co, 

Amritsar and consumer has given good feedback for the product. 

Aadinath Steel won the emerging star distributor award for achieving 

a milestone of 150 booking numbers in just 8 months in U arakhand. 

35+ consumer meets were organized by Team North for the month of 

October. 

Best Emerging Distributor - Aadinath Steel 

Rotary Jaipur Collabora on Mee ng 

DOI Amritsar Stopover Event

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Southern Region Performance 

2 IGMs were conducted for the alternate channel dealers in Cochin & Calicut. 

2 BDPs on-boarded for Kerala with 300+ bookings in October. 

1 influencer meet & 4 consumer meets were held. 

IGM conducted for Tiscon dealers in Karimnagar. 

Order of 368 windows bagged for a 90 villa project in Kurnool.

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Western Region Performance 

Pravesh was presented in Maharashtra Dealer meet held in Hyderabad on 9th and 10th Oct touch basing approx 400 

Shaktee, Tiscon and Pravesh dealers in one go. 

SM Traders par cipated in CREDAI event in Nagpur wherein product was showcased to more than 200 visitors. 

Dealer strength in Pravesh has reached a figure of 247 in Western region. 

Pravesh sample doors installed in Nagpur Sales office providing a good pla orm to showcase product to prospec ve dealers 

and consumers. 

CREDAI Expo in Nagpur – SM Traders CREDAI Expo in Nagpur – SM Traders Pravesh at – Hyderabad Dealer meet Sample Door Display in Nagpur SO

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Journey Flag off at Pune 

Time Travellers on the move... 

“The cenotaph built for Mahadji Shinde, 

Shinde Chhatri is a lesser known gem from 

the Peshawar era. The picturesque doors are 

a blend of Rajasthani and Bri sh style of 

architecture. Worth a visit!! ” #DoorsOfIndia 

# metraveller #southwestzone #puneinsta Simran Bhullar 

“Behind every door there is a story. What’s 

the story behind this one? 

#journey #story #travel #traveldiaries2017 

#door #india #indiaphotos #adventure 

#history #art 

Kushal Jhunjhunwala

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Journey in Focus 

Moghal Masjid: The entrancing door to Persia in Mumbai 

Gol Gumbaz, Bijapur 

Fountainhas, Goa 

Bhutnatha Temple, Badami 

Ibrahim Rouza, Bijapur 

Shaniwar Wada, Pune

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A renewable contract was signed with an 

installa on agency for 3 months to create a 

scalable working model for CYAN which will 

help in execu ng wardrobe installa ons outside 

manufacturer territory, i.e. Chandigarh Tricity. 

To create a customizable and scalable design 

solu on for CYAN and convert it into a workable 

model, the team has finalized one approach 

with their design agency using modularity. 

For increasing reach within tri-city, a new 

dealer, Balaji Crea ons, has been appointed for 

CYAN in Mohali.

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A consumer-centric ini a ve of disbursing gi s upon every 

purchase of a Steel n Style product during the fes ve 

season of Sep-Oct was done throughout the territory. This 

campaign was received quite well among the consumers. 

In 6 districts of Bihar and 3 districts of Bengal, an 

innova ve campaign of digital hoardings on traffic poles 

and streetlights was carried out. This was a simple yet an 

effec ve campaign in crea ng awareness in remote and 

inaccessible areas. 

Digital hoardings on traffic poles

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A er successfully delivering 550 units worth INR 3 croresEzyNest 

modular toilet solu ons to Nestle in FY17, Nest-In has secured a repeat 

order of 350 units in October worth INR 2.6 crores from Nestle. With 

value addi ons in the offering, Nest-In has been able to obtain the order 

at more than 40% higher value over last year. 

Nest-In has been able to win yet more government tenders for supply of 

modular toilets to Municipal Corpora ons, this me to Sambalpur and 

Behrampur worth INR 0.75 crores. Mr. Samarth Verma (Sambalpur 

collector and district magistrate) went on to share the work progress of 

sanita on solu on on social media. The post was duly appreciated by 

Government officials and received 750 likes and 42 shares in 2 days, 

thereby, giving us visibility and credibility at the same me. 

Nest-In forayed for the first me in the Defence segment with 

DehuCantontment Board in Pune with an ini al order of 12 units, 

making defence a promising consumer segment for modular solu ons. 

AquaNest “Train the Trainer” programme

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Training: 

AquaNest "Train the Trainer" programme was conducted on 12th-13th Oct'17. 12 SP 

and Nest-In site supervisors have been successfully trained across the country on 

handling AquaNest. 

Event Marke ng: 

i. Marke ng of EzyNest and AquaNest solu on in KrishiDarshan held at Haryana The 

event was a ended by Govt and Corporate execu ves, thereby, giving Nest-In 

solu ons good visibility. 

ii. Chief Minister, N. Chandrababu Naidu appreciated our EzyNest solu on displayed at 

SwachhSurvekshan 2018 Regional Workshop at Vijayawada. The event was also 

a ended by Municipal Commissioners of Andhra Pradesh. 

Chief Minister N.Chandrababu Naidu at 

SwachhSurvekshan 2018 Regional Workshop 

at Vijaywada 

KrishiDarshan held at Haryana

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iii. Nest-In par cipated in Shaktee and Tiscon Dealer meet held at 

Hyderabad, covering 400+ dealers from Maharashtra and Goa. 

Shining cases of Nest-In were presented, thereby, crea ng 

excitement among the channel. 

Media Coverage: 

Organic coverage of our HabiNest solu on at Noamundi Iron 

mines was done by "DainikBhaskar" newspaper, highly 

apprecia ng the quality of our solu on. The offering was made 

for the purpose of labour rest-sheltering and sanita on. 

Inaugura on: 

EzyNest modular units inaugurated by addi onal district 

magistrate, Rourkela has been featured in the district monthly 

newsle er. 

Shaktee and Tiscon Dealer meet 

at Hyderabad 

EzyNest modular units inaugra on 

in Rourkela

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Milestone achieved: 

Nest-In authorised Solu on Partner, Capital Building Solu ons has 

displayed excep onal performance by surpassing FY17 revenue in 

H1 FY18 paving the way for more than double the growth in FY18. 

CSM South along with Nest-In South team and the Solu on Partner 

team celebrated this occasion with cake-cu ng in Hyderabad SO. 

Saha and Co. authorised Solu on Partner in West Bengal, have also 

achieved a similar feat by surpassing FY18 revenue (of INR 2.8 

crores) by Oct'17. 

Safety: 

ISMPL, the authorised Nest-In Solu on Partner for Western Orissa, 

has covered 100% of its on-site employees under Accidental 

Insurance. 

Milestone achieved by Capital Building Solu ons

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Customer Relationship – Success Story 

Corporates and Government bodies have been the major buyer segment for 

Nest-In's Water ATMs and modular toilets.They have recently been exploring, 

religious ins tu ons, in our endeavor to expand our customer base. The 

following case study stands tes mony to the same. 

Client name: SrisailamDevasthanam, Kurnool District, Andhra Pradesh. 

Religious body - Sri BramarambhaMallikarjuna Temple is a Hindu temple, 

located at Srisailam, Andhra Pradesh 

Key decision maker: Shri Narayana Bharat Gupta, IAS 

Nest-In Sales Manager(s): Sai Kameswar, Tejaswi GVS 

Associa on: Rs1.3 Crores in FY18 (EzyNest Toilets – 110 No.s, AquaNest Water 

ATMs – 3 No.s) since Apr'2017. 

The associa on with the pres gious body started in Apr'17 when the 

Execu ve Officer, with an objec ve of “SwachhaSrisailam”, spo ed Nest-In's 

EzyNest toilet In-Flight magazine adver sement and contacted Nest-In South 

team.A er a compelling presenta on made by the south team, the client

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Customer Relationship – Success Story 

awarded a pilot of 20 units to us. With the strong support of their solu on partner, Capital Building Enterprises, theycompleted 

the work within a month's me. The quality and meliness of execu on led to apprecia on from the client team and repeat 

order of 20 units. 

Buoyed by the success, the Nest-In South team pitched for new offering - Water ATMs (AquaNest). The product perfectly met 

the clients' needs of providing clean drinking water to pilgrims. They have placed order for 3 AquaNest units at their 

pilgrimloca ons with major foo alls. At the end of Q1 FY18, the south team pitched for repeat orders in the sanita on segment. 

The client challenged the team to finish 90 units in a span of 3 months. Though the en re number couldn't get completed owing 

to various issues, the SrisailamDevasthanam team appreciated the persistence and the work done. It has promised for more 

EzyNest toilets orders in H2 FY'18. 

Strengthening the rela onship further in Q2 FY18, Nest-in South team pitched for its range of Smart toilets.The client team liked 

the feature but theyexpected a lower budget toilet. Nest-In product development team took up the challenge. Trus ng the 

commitment of the Nest-In team, Srisailam team have already placed orders for two units of Smart toilets even if they not yet 

physically seen the units. 

The success of the Nest-In South team in collabora on with a trusted solu on partner like M/s Capital Building in the case of 

Srisailam has further strengthened our belief that perseverance, discipline and commitment will stand Nest-In in good stead as 

we march ahead.

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