NEW RGRE Listing Presentation-2A

Ron Gomez
Prior to helping clients achieve their real estate goals, Ron
managed top accounts at a global event marketing
company. While there he ranked consistently in the top
10 of marketing consultants world-wide. Ron also has a
background in construction, project management, and
investment properties. His experiences with sales and
marketing, negotiations, and excellence in customer
service helped him make an immediate splash in the real
estate industry, where he’s achieved numerous awards.
Since then, he’s been recognized as a Top Producer, and
has a five-star customer experience rating, giving him a
proven track record of success.
BELIEFS
Trust - Starts with honesty
Loyalty - Starts with support
Care - Beyond the transaction
Communication - Through listening
Success - Results through clients and partners
Integrity - Serve with moral principles
VALUES
Family, Success, Life/Work Balance
COMMUNICATION
I make it a point to be available to my clients via phone, text and email

SELLING OR BUYING A HOME IS ONE OF THE LARGEST FINANCIAL
DECISIONS YOU’LL EVER MAKE. HIRING THE RIGHT AGENT MAKES ALL THE
DIFFERENCE!
HERE’S HOW I WILL REPRESENT YOU
• At a High Level
• With High Relationship
• I will Accept High Responsibility
• I will Serve with Great Skill
• I will Perceive Information
• I will Anticipate Needs
• I will Interpret Data
• With Big Picture Viewpoint
• I will Advise and Consult
• As a Partner
• I Own the Results
• I will Help Educate and Guide

WITH RG REAL ESTATE YOU RECEIVE
• Listing Specialist
• Closing Coordinator
• Performance that outpaces the MLS and other agents
• Thorough consultation to determine your unique wants and needs
• Expert advice based on market conditions
• A committed ally who reviews all offers, and negotiates on your behalf
• Preparation of all closing documents and guidance through the closing process
• Access to RG Real Estate’s preferred partner list
• SOP’s (Standard Operating Procedures) to ensure a hassle-free experience
• The backing of a trusted company, Keller Williams Realty

KELLER WILLIAMS REALTY
RELIABILITY
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs first.
It reinforces my belief that my success is ultimately determined by the legacy we leave
with each client we serve.
KNOWLEDGE
Keller Williams Realty has been named the #1 training company across
all industries by Training Magazine. Our training helps us stay ahead of
trends in the real estate industry through its comprehensive, industryleading
curriculum and research resources. It's what prepares us to
provide you with unparalleled service.
TECHNOLOGY
Leading-edge tech tools and training give us the edge in effectively
marketing your property online, 24 hours a day, seven days a week! Through
the exclusive Keller Williams Listing System (KWLS), your property is fed to
more than 350 online search engines and is available on KW's Web network
of more than 76,000 sites, including my Mobile Property Search App. Best of
all, every single Internet inquiry in our system on your property will come
directly to us so that we can follow up quickly with those potential buyers.
PROVEN SUCCESS
Keller Williams Realty Saint Louis is proud to be #1 in market shares, #1 in units sold, #1
in sales volume and #1 in agents per office. KWSTL currently has 850 agents and we are
growing everyday!

AT RG REAL ESTATE OUR BUSINESS HAS BEEN BUILT AROUND ONE
GUIDING PRINCIPLE: IT’S ALL ABOUT YOU!
IT’S ALL ABOUT YOU
• Your needs
• Your dreams
• Your concerns
• Your questions
• Your finances
• Your time
• Your life
We’ll work with you to understand your unique lifestyle, needs, and wishes because
selling your home is more than a transaction. It’s about your life, and it’s important to
us.
Our focus is on your complete satisfaction. In fact, we’ll work to get the job done so well,
you’ll want to tell your friends and associates about us. Maybe that’s why so much of
our business comes from repeat customers and referrals. Great service speaks for itself.
We’re looking forward to the opportunity to earn your referrals too!

MARKETING PLAN
AS PART OF OUR SERVICE WE COMMIT TO SELL YOUR HOME BY
UTILIZING THE FOLLOWING PROVEN MARKETING STRATEGIES:
• Pre-Marketing Strategies (Coming Soon)
• Property Signage/Lead Capture Technology
• Attracting Buyers with Striking Professional Photographs
• Exposing your Listing to our Social Media Outlets (i.e., Twitter, Linked-In,
Facebook, YouTube, and Multiple Private Agent-Only Online Groups)
• KWLS – Keller Williams Listing Service (800+ Agents)
• Submitting your Listing to the Multiple Listing Services (MLS), Zillow, Trulia,
Realtor.com, and other Commonly Searched Real Estate Websites (Over 300+
Websites)
• SEO (Search Engine Optimization) Strategies
• Direct Mail Campaigns (Postcards)
• Reverse Prospecting to Agents and Prospective Buyers
• Direct Email Marketing
• Showcasing your Home with Secure Open Houses
• Proactive Agent/Buyer Showing Feedback
• Staging Assistance
• Customized Options, Videos, Drone Photography, Luxury/Global Marketing
• Listing Reports

THE RIGHT PRICE IS IMPORTANT
BUYERS AND SELLERS DETERMINE THE VALUE
The value of your home is determined by what a buyer is willing to pay and what the
seller is willing to accept in today’s market. Buyer’s make their decision based on
comparing your property to other properties SOLD in your area.
PRICING COMPETITIVELY
A well-priced home will generate the most activity from agents and buyers.
PRICING TOO HIGH
A price that is too high makes it necessary to drop the price, sometimes below market
value to compete with new, adequately priced listings.

THE RIGHT PRICE IS IMPORTANT (cont.)
THE FIRST 30 DAYS ARE CRITICAL
• A listing generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at a realistic
market value.
• Starting too high and dropping the price later misses the excitement and fails to
generate strong activity.
• Many homes that start high end up selling for less than market value.

PREPARING YOUR HOME
RG REAL ESTATE IS A FULL SERVICE REAL ESTATE COMPANY. OUR
EXPERIENCE WITH PREPPING A HOME FOR SALE AND EXPERTISE WITH
HELPING YOU STAND OUT FROM THE COMPETITION, GENERATES MORE
OPPORTUNITIES AND ULTIMATELY PROVIDES YOU WITH THE RIGHT
OFFER!
For buyers, first impressions count. A small investment in time and/or money will give
your home an edge over other listings in the area. After evaluating what needs to be
updated or repaired, we can then discuss priorities, budgets, etc.
Some of the topics we will address may include:
• General maintenance
• Curb appeal
• The first impression
• The spacious look
Our goal is to simplify, depersonalize, and de-clutter the home for it to show larger and
brighter. For our client’s convenience, we have compiled a list of trusted resources
including contacts from handymen to stagers and everything in between. Provided upon
your request.

PREPARING YOUR HOME (cont.)
THIS
NOT THIS
THIS

PAST SALES
CHOOSING AN AGENT TO SELL YOUR HOME IS A DECISION THAT SHOULD
BE BASED ON MORE THAN WHO IS CUTTING CORNERS AND PROMISING
THE HIGHEST SALE PRICE. A PROVEN TRACK RECORD IS A GREAT WAY TO
DECIDE WHO SHOULD SELL YOUR HOME. OUR LIST OF PAST SALES IS
EVER-GROWING, AND WE WOULD LOVE TO ADD YOU TO THE CLUB OF
HAPPY CLIENTS!
I’VE SOLD NUMEROUS HOMES IN DIFFERENT AREAS, PRICE POINTS AND
CHANGING MARKETS. THE COMMON SUCCESSFUL INGREDIENTS ARE A
SOLID MARKETING PLAN, ACCURATE PRICING, AND STRONG
NEGOTIATIONS. MY AVERAGE DAYS ON MARKET, AND LIST TO SALE PRICE
OUTPERFORM THE MLS. I’LL DO THE SAME FOR YOU!

PAST SALES (cont.)
Affton
Arnold
Ballwin
Brentwood
Chesterfield
Clayton
Crestwood
Creve Coeur
Des Peres
Ellisville
Eureka
Fenton
Frontenac
Glendale
Grover
Kirkwood
Ladue
Maplewood
Maryland Heights
Mehlville
Oakville
Olivette
Richmond Heights
Rock Hill
Saint Albans
Saint Louis City
Shrewsbury
Sunset Hills
Town & Country
University City
Warson Woods
Webster Groves
Wildwood
RG REAL ESTATE. SELLING IN YOUR NEIGHBORHOOD!

WHAT OUR CLIENTS ARE SAYING
“Your professionalism and expertise in helping me determine the value of my house and
how to market it were extremely helpful.” -Randy Schoenbeck
“Fantastic service and attention to detail. Ron helped us sell our home this past
fall/winter. Not only was his pricing spot-on, he took care of every single detail and
delivered at an exceptionally high level of professionalism and service. We highly
recommend him for any house-selling/purchasing needs” -Kevin Navarro
“Your dedication, loyalty, knowledge and interest in today's real estate market was most
impressive in addition to your attention to detail and quick response time.” –Andria
and Tony Hutchison
“Key words that describe Ron are persistent, task focused, efficient, and above all
honest.” -Dr. Don Flanagan
“Ron listened to our concerns and gave us great advice. He was very objective. It
resulted in a fast sale and we couldn't have been more pleased.” –Jill Doerr
“From the first contact to following up after closing, Ron’s service was prompt,
professional and pleasant.” –Steve Burns
“Ron was diligent in working to ensure that my house got exposure through a variety of
online media. I would absolutely hire Ron again” –Sue Adams
“We had our house listed off and on for two years. Ron sold it in three weeks!” - Tim
and Lisa Korn
“I would highly recommend Ron as I believe he is one of the best agents out there!”
- Josh and Angie Brym
“From managing contractors, to tracking inspection requirements, Ron was an
invaluable cross-country resource. Highly recommend. – Michael Dowd

IN CLOSING
CHOOSING A REALTOR® IS AN IMPORTANT DECISION. MOST PEOPLE
WILL CHOOSE TO WORK WITH SOMEONE THEY LIKE AND TRUST.
I’M CONFIDENT THAT GIVEN THE OPPORTUNITY YOU WILL SEE
RG REAL ESTATE PRODUCE RESULTS!
I’D LIKE TO CLOSE BY SIMPLY THANKING YOU FOR YOUR CAREFUL
CONSIDERATION FOR ME TO LIST AND SELL YOUR HOME.
I LOOK FORWARD TO EXCEEDING YOUR REAL ESTATE EXPECTATIONS!