Startups and Beyond: Building Enduring Organizations

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8 | STARTUPS AND BEYOND Launch your idea as a successful Startup? WOULD YOU LIKE TO: Transform a Startup into a high-performing enterprise? Profitably scale-up an existing business? Cultivate an organizational culture of continuous learning and innovation?
INTRODUCTION | 9 If you answered any of these questions in the affirmative, then this book holds promise for you. Entrepreneurs will discover a structured roadmap for launching successful Startups and for building market traction. Founders and executives at bootstrapped, or venturebacked enterprises, will find insights to achieve profitable growth by evolving a culture of flawless execution, team-work and customer-centricity. Executives at large corporations will unearth practices to make their organizations more agile and innovative. The purpose of this book is to help startup founders and business executives succeed: founders at all stages of taking their idea to fruition and executives at varying stages of leading and growing their organizations. In a volatile business environment plagued with hyper-competition, discover how select startups like AirBnB 1 and Ola 2 scale and become dominating forces, while others languish or fade into oblivion. Also, observe how some large enterprises, like Google 3 and General Electric 4 , continue to innovate and grow, while others, like Nokia 5 and Eastman Kodak 6 , stagnate or falter in challenging times. At the core of this book is the view that the long-term success of new or existing enterprises is not governed by breakthrough products or marketing brilliance alone. Contrary to what is frequently shared in the popular media, high valuations and charismatic leaders are also not sufficient. Wholesome success is achieved by implementing a long-term and disciplined approach that promotes customercentricity, financial prudence, continuous innovation and talent engagement. This book is devoted to describing such an approach. The following chapters systematically present the practices needed to deliver exceptional results in the present, while growing and preparing the organization for the future. Together, these chapters illuminate the path for an organization to become an enduring one.
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Startups and Beyond: Building Enduring Organizations

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