automatica 2018 // 10 steps for guaranteed trade fair success
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OVERVIEW <strong>10</strong> STEPS<br />
%<br />
CONTENT<br />
BEFORE THE TRADE FAIR<br />
1 Trade <strong>fair</strong> objectives P. 4<br />
2 Budget calculation P. 6<br />
3 Trade <strong>fair</strong> stand concept P. 8<br />
4 Inviting visitors P. 14<br />
5 Acquiring new contacts P. 16<br />
DURING THE TRADE FAIR<br />
6 Employee briefing P. 18<br />
7 Trade <strong>fair</strong> meetings P. 20<br />
8 Lead management P. 22<br />
AFTER THE TRADE FAIR<br />
9 Follow-up work P. 24<br />
<strong>10</strong> Monitoring <strong>success</strong> P. 26<br />
Fair Success Voucher<br />
worth € 1.200 P. 29<br />
To do on/from<br />
To do on/from<br />
To do on/from<br />
EDITORIAL<br />
Dear Exhibitors,<br />
Anja Schneider<br />
To be able to produce higher-quality goods more quickly and cost-effectively in the future, every two years the<br />
automation industry gathers in Munich <strong>for</strong> <strong>automatica</strong> <strong>2018</strong>, the world’s largest <strong>trade</strong> <strong>fair</strong> <strong>for</strong> robotics and automation.<br />
Structured preparation that allows you to address decision makers and experts in automation technology in a targeted<br />
manner is the foundation of your <strong>trade</strong> <strong>fair</strong> <strong>success</strong>. As a reliable partner with more than 20 years of experience at<br />
<strong>trade</strong> <strong>fair</strong>s around the world, we know the hurdles that one must overcome to realize <strong>trade</strong> <strong>fair</strong> projects as well as the<br />
rules, tips and tricks <strong>for</strong> a <strong>success</strong>ful exhibit.<br />
The <strong>10</strong> STEPS brochure is a clearly organized, intentionally brief guide that you can use as a companion <strong>for</strong> your dayto-day<br />
tasks. It features a number of valuable practical tips and concrete answers to key questions about how to make<br />
your exhibit a <strong>success</strong>. Our guide shows you ten <strong>steps</strong> that will help you to reach your <strong>trade</strong> <strong>fair</strong> objectives reliably<br />
and efficiently and address the particularly large share of decision makers at <strong>automatica</strong> in a targeted manner. Some<br />
43,052 <strong>trade</strong> visitors from more than <strong>10</strong>0 countries came to atuomatica in 2016, and 35% of them were from countries<br />
other than Germany.<br />
Skipping a step as you plan <strong>for</strong> the <strong>trade</strong> <strong>fair</strong> can endanger the <strong>success</strong> of your exhibit. There<strong>for</strong>e, we recommend<br />
setting concrete dates <strong>for</strong> getting started on implementing the individual <strong>steps</strong>. Checklists, tools, useful sources and<br />
practical tips are important aids <strong>for</strong> the efficient realization of your <strong>trade</strong> <strong>fair</strong> project.<br />
We have answers to your questions and can show you ways of doing things that have proven <strong>success</strong>ful in day-today<br />
practice. Naturally, we would also be pleased to advise you personally as you implement your ten <strong>steps</strong> to <strong>trade</strong><br />
<strong>fair</strong> <strong>success</strong>.<br />
We hope you get off to a good start with your <strong>trade</strong> <strong>fair</strong> preparations and wish you the utmost <strong>success</strong> <strong>for</strong> the <strong>trade</strong><br />
<strong>fair</strong>!<br />
Best regards,<br />
Publisher: MEPLAN GmbH,<br />
Olof-Palme-Straße 1, 81829 Munich, Germany<br />
ISBN 978-3-00-027670-5<br />
Copyright by MEPLAN GmbH<br />
Anja Schneider<br />
Exhibition Director<br />
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