NEWSLETTER Number 09

The newsletter covering the period April to November 2017 is out! 

Check out our best practices throughout the world!

SUMMARY 

From the Executive......................................................................................... 3 

Best of Clifton Club & Clifton Club Shelby Cobra...................... 4 

Public Relations 

Advertising 

Events 

Trade 

GI’s: gentlesportsmen influencers 

Digital 

Youtube 

Social 

Figures 

Websites 

Best of China....................................................................................................81 

Activation 

Chen Kun’s watches 

Event 

Best of Business School...............................................................................86 

Partnerships coming.....................................................................................89 

Newsletter n°9 Summary

FROM THE EXECUTIVE 

‘‘ 

I a m delighted to send you the 9th Newsletter 

whose objective is to widely share the 

international news within our Maison, in the 

different disciplines. The richness of this Newsletter 

is the reflection of a real Brand dynamism aimed at 

increasing the awareness of our Maison but also and 

especially to promote the launch of the Clifton Club. 

'' 

Wishing you excellent reading. 

Alain Zimmermann 

Newsletter n°9 From the Executive 

3

BEST-OF 

CLIFTON CLUB 

The Clifton Club collection pays homage to “gentlesportsmen” with sports models 

designed to accompany urban, active and elegant men in every situation. Built for 

adventure and resolutely contemporary, it elegantly revisits sporting values while 

respecting traditional watchmaking codes. 

Newsletter n°9 Best-of Clifton Club & Clifton Club Shelby Cobra 

4

BEST-OF 

CLIFTON CLUB SHELBY COBRA 

‘‘We were a bunch of hot rodders determined to do whatever it took to win. 

We never stopped innovating and challenging the status quo. Our willingness to 

try new ideas, to keep improving won us the world championship.” 

Caroll Shelby 

Celebrating courage and ambition is at the heart of the new Clifton 

Club Shelby Cobra watch editions: 2 limited edition chronographs that 

exude style and performance, with its bold signature touches and 

elegant sense of purpose. 

Featuring automatic Swiss-made movement (Valjoux 7750) for true 

accuracy, all elements of the design are born from the original Shelby 

Cobra Daytona Coupe, and created in consultation with Daytona 

designer Peter Brock, 50 years later. 


5

HIGHLIGHT CLIFTON CLUB 

Support brand come-back on sports segment with distinctive 

Clifton Club package 

DIGITAL 

Distinctive Lifestyle & Product videos 

PR 

New Sports & Lifestyle medias 

3.1 MIO VIEWS 

(ORGANIC AND YOUTUBE CAMPAIGN) 

8.5 MIO CHF (YTD) 

44% TOTAL PR VALUE FY18 

TRADE 

Impactful POS animation kits 

SOCIAL MEDIA 

#gentlesportsmen the Power 

of the Community 

800 WINDOWS 

50 SPECIFIC ANIMATIONS 

57 WW INFLUENCER 

8.7 MIO REACH 

500K ENGAGEMENT 


6

BEST-OF 

PUBLIC RELATIONS 


7

COVERAGE N°1! 

PAN ARAB 

ESQUIRE BIG WATCH BOOK 

CIRCULATION/REACH: 15’000 

VALORIZATION: CHF 120’000 

MAY 2017 


8

SWITZERLAND 

T MAGAZINE (LE TEMPS) 

CIRCULATION/REACH: 21’266/108’000 


MAY 2017 

GMT 

SWITZERLAND 



APRIL 2017 


9

ITALY 

KAIROS 

CIRCULATION/REACH: 20’000 EX. 


APRIL 2017 

ITALY 

WATCH DIGEST 


10

GQ.IT 

ITALY 

REACH: 150’000 VISITORS 


AUGUST 2017 

ITALY 

SPORTSWEEK 



APRIL 2017 

ITALY 

IL SOLE 24 ORE 

CIRCULATION/REACH: 190’300 EX. 


MAY 2017 


11

ITALY 

HORBITER.COM 

REACH: 120 PAX/DAY 

APRIL 2017 


12

SPAIN 

VIDA PREMIUM MAGAZINE 


VALORIZATION: EUR 5’800 

APRIL 2017 

SPAIN 

CARMEN 



JUNE 2017 


13

SPAIN 

TAPAS MAGAZINE 

REACH: 105’000 


MAY 2017 

GERMANY 

PROVOCATEUR 

CIRCULATION: 65’000 EX. 


JUNE 2017 


14

FRANCE 

MONSIEUR 

REACH: 35’000 


APRIL-MAY 2017 


15

FRANCE 

L’EQUIPE SPORT & STYLE 

REACH: 237’268 EX. 

APRIL-MAY 2017 


16

FRANCE 

PARISMATCH.COM 

REACH: 1’400’000 UNIQUE VISITORS 



17

FRANCE 

LEFIGARO.FR 

REACH: 21’400’000 VISITORS 


FRANCE 

SPORTETSTYLE.FR 

REACH: 1’000’000 VISITORS 



18

BENELUX 

ROAD BOOK 

CIRCULATION: 10’000 EX 

JULY 2017 


19

ROMANIA 

TEMPORIS 



MAY 2017 


20

BRAZIL 

VIP MAGAZINE 

REACH: 70’332 


BRAZIL 

GQ WEBSITE 

CIRCULATION/REACH: 39’336 VIEWS 


JANUARY 2017 


21

USA 

HODINKEE.COM 


JUNE 2017 


22

USA 

INSTYLE ‘‘LUXE SPORT WATCHES’’ 

MONTHLY VISITORS: 1’722’069 


OCTOBER 2017 


23

USA 

FORBES.COM 

CIRCULATION/REACH: 29’7 MILLION VISITORS 


JULY 2017 


24

JAPAN 

MEN’S CLUB 



JAPAN 

PLAYBOY 

REACH: 270’000 EX (PRINT) 

8’000’000 FOLLOWERS (DIGITAL) 

JUNE-AUGUST 2017 


25

JAPAN 

ENGINE 



FEBRUARY 2017 

SOUTH KOREA 

FORBES 


MARCH 2017 


26

HONG KONG 

MING WATCH 



AUGUST 2017 

HONG KONG 

WORLD WRIST WATCH MAGAZINE 



APRIL 2017 

HONG KONG 

ELLE MEN 



AUGUST 2017 


27

HONG KONG 

ESQUIRE 



AUGUST 2017 

HONG KONG 

HONG KONG ECONOMIC TIMES 



AUGUST 2017 


28

HONG KONG 

WATCH CRITICS 



JULY 2017 

JET 

HONG KONG 




29

HONG KONG 

MING WATCH 



APRIL 2017 

HONG KONG 

WATCH CRITICS 



AUGUST 2017 


30

UNITED KINGDOM 

VANITY FAIR ON TIME 

CIRCULATION: 102’000 


SEPTEMBER 2017 


31

BEST-OF 

ADVERTISING 


32

CLIFTON CLUB CAMPAIGN 

ITALY 

MILAN, CITY CENTER (OUTDOOR BILLBOARD) 

TIMING: from 25 May to 15 June 2017 

REACH: 150’000 contacts / day 

DESCRIPTION: 1 giant billboard for a total 200sq m. Located between 

Piazza Cordusio and Piazza del Duomo 


33


FRANCE 

CHARLES DE GAULLE AIRPORT, PARIS 

TIMING: 3 May 2017 to 31 May 2017 

REACH: 933’000 passengers/month in T2A in May 2016 

DESCRIPTION: 1 lightbox (25m2) at CDG Welcome Grand Corridor at 

terminal 2E 


34


USA 

WEBSITE: Hodinkee.com 

TIMING: May – July 2017 

REACH: ~1’900’000 

DESCRIPTION: Clifton Club ads to run on Hodinkee site and mobile app 

throughout two months of partnership celebrating the 

launch of the collection. A full homepage ‘take over’ will 

launch during July during Hodinkee x B&M added 

value events 


35


USA 

TIMING: July 11 th , 2017 (LA) & July 18 th , 2017 (NYC) 

LOCATION & GUESTS: 50 attendees from LA and 100 attendees from NYC 

EVENT: As part of the larger digital partnership, Hodinkee and B&M 

co-hosted two cocktail style events in celebration of Clifton Club. 

The brand showcased new product and the most popular men’s 

offerings through compelling displays and interactive stations. 

Guests also enjoyed Clifton Club themed games (bowling, 

backgammon, cards), cocktails and spoke with brand reps and 

GI’s about watch specifics. 


36


ITALY 

WEBSITE: Corriere.it 

TIMING: June 5 – 25, 2017 

REACH: 1’266’700 impressions served, 0.32% CTR (average accross 

RCS Network) 

DESCRIPTION: Online display campaign to support the Clifton Club 

Collection including standard banner display (Skin 

1920x1080) 


37

MIDDLE EAST 


WEBSITE: Sports360 

TIMING: May - June 2017 

REACH: 347’276 impressions served, 4’505 clicks, and 1.30% CTR 

DESCRIPTION: Partnership including: takeover, video and roadblocks on 

both desktop and mobile 


38


INDONESIA 

WEBSITE: Da Man titles (Indonesian Publisher) 

TIMING: Summer 2017 

VALORIZATION: 60’000 CHF 

DESCRIPTION: Full Media package in cooperation with B&M SEA with 

our local GIs and Da man (Publisher) to support the 

Clifton Club collection through a movie and different 

media activations: Newsletter, Website takeover, Social 

Media Campaign, digital display campaign 


39


INDONESIA 

GUESTS: 40 VIP (20 journalists & 20 retailers) 

VALORIZATION: 43’000 CHF 

EVENT: Event held in Jakarta on July 21 st , to introduce the Clifton Club 

collection and design spirit to the press & VIP clients. Press 

and clients were hosted by B&M Design Director, Alexandre 

Peraldi, where they have the opportunity to experience the endto-end 

design process of our new Gentlesportsmen collection. 

The objective was to generate brand excitement and immersion 

amongst guests 


40

BEST-OF 

EVENTS 


41

PARIS, FRANCE 

May 11 th 2017 

LE BON MARCHE 

One month POS animation with private lounge and a launch cocktail with 

40 participants: press, clients, influencers, Friends of the brand 

VALORIZATION: 

- Instagram Story: Men Are Delicious/28K followers 

- Instagram Posts: Victorien Style & Travel / 80K followers, Comme Un 

Camion/36K followers, Le Club des Douze/33K followers 


42

TOULOUSE, FRANCE 

May 2017 

STADE TOULOUSAIN 

Partnership announcement during last TOP14 match (16’500 spectators). The Rugby 

players now belong to Friends of the brand team as Clifton club collection ambassadors. 

Shooting Photo + Video + Digital Activation = 25K views Facebook Stade Toulousain 

/ 5K views Instagram Stade Toulousain / 2,3K views Facebook Baume & Mercier 

DIGITAL VISIBILITY: 180K view / month (website) 

PR VALORIZATION: 80’952 CHF 


43

ROYAN, FRANCE 

July 2017 

VIOLON SUR LE SABLE 30 TH ANNIVERSARY 

Classical concerts in France on July 22 th , 25 th , 28 th and 30 st with 50’000 spectators for each. 

A Classima 10383, limited edition (330 pieces) has been created. 



44

MUNICH, GERMANY 

June 30 th 2017 

PLAYBOY DRIVER CLUB 

Event held in partnership with Kempinski Hotels, Wempe and Geiger Cars to provide an 

exclusive driving experience during the day followed by a Playboy Drivers Club Dinner at 

the Kempinski Berchtesgaden. The objective was to 

support the launch of the new Clifton Club Collection, while 

leveraging on the Clifton Club Cobra partnership. 

GUESTS: 32 Guests (among others 5 Playboy readers, 

1 V.I.P - Max Felder, 3 Playmates) 

PR VALORIZATION: 4’107’494 EUR 


45

ITALY 

April 2017 

NASCAR RACE 

Live an unforgettable experience in the NASCAR race with Baume & Mercier and 

the Giudici Team. Paddock activities, Touch and feel session in 

the Gimenez Boutique were planned. 

GUESTS: Press, influencers and end consumers. 

PR VALORIZATION: 220’625 EUR 


46

MADRID, SPAIN 

April 2017 

SAUL CRAVIOTTO, NEW FRIEND OF THE BRAND 

Presentation of our new friend of the Brand Saul Craviotto to the press, training sessions 

for retailers and an exclusive incentive dinner. During the event, the guests experienced the 

Clifton club universe with a virtual experience in the kayak. 

GUESTS: Press and influencers 



47

BARCELONA, SPAIN 

May 2017 


Presentation of our new friend of the Brand Saul Craviotto to the press, training sessions 

for retailers and an exclusive incentive dinner. During the event, the guests experienced the 

Clifton club universe with a virtual experience in the kayak. 

GUESTS: Press and retailers 



48

LISBON, PORTUGAL 

May 2017 


360 Clifton Club activation Digital Campaign and Airport Billboard Presentation of our 

new friend of the Brand Saul Craviottoto the press in the Boutique Dos Relogios in Lisbon. 

During the event the guests enjoyed the virtual Clifton Club experience 

PR VALORIZATION: 102’000CHF 


49

MEXICO CITY, MEXICO 

September 2017 

NATIONAL MEXICAN SOCCER TEAM 

Baume & Mercier, the Mexico Selection official sponsor, released a special watch edition, 

during the SIAR 10 th edition, from October 17 th to 19 th . 

PR VALORIZATION: 102’000CHF 


50

BENELUX 

September 2017 

TOM BOON & FELIX DENAYER GI’S EVENT 

PR event held in Brussel, Belgium to introduce the 

Clifton Club Collection and our GI to the press 


51

BERN, SWITZERLAND 

May 2017 

NEW FRIEND OF THE BRAND EVENT 

Introduce the Clifton Club collection and inspiration to the press & VIP clients. 

Design Workshops organized by our Design Director, Alexandre Peraldi, and generate 

brand excitement. Meet a part of the Gentlesportsmen community and share an 

experience with them. 



52

HONG KONG, CHINA 

July 2017 

CLIFTON CLUB EVENT 

Event held in Hong-Kong on July 5th, to introduce the Clifton Club collection 

and Clifton club spirit to the Press & VIP Clients Guests had the opportunity to 

experience different animations : Bike simulator, Handcrafted Bicycle Exhibition, 

Cocktails, instant Instagram printer. 

GUESTS 79 VIP (52 journalists & 27 retailers) 



53

BEST-OF 

TRADE 


54

SPECIFIC ANIMATION 

CLIFTON CLUB ACTIVATION 

RNA – TOURNEAU TIME MACHINE, June 2017 

RNA – BIRKS, EDMONTON, June 2017 


55

RNA – FEDLMAR, LOS ANGELES, August 2017 

FRANCE – HARRISON, PARIS, June 2017 


56

FRANCE – LAPAGE, LILLE, June 2017 

FRANCE – LE BON MARCHE, PARIS, May 2017 


57

NETHERLANDS – STELTMAN, DEN HAAG, from July 2017 

UNITED KINGDOM – HARROD’S, LONDON, from June until X-Mas 2017 


58

GERMANY – NITTEL, FREIBURG, from June until September 2017 

GERMANY – WEMPE, HAMBURG, April 2017 


59

ITALY – PIVANO, BIELLA, July 2017 

ITALY – D’AUGUSTA, MILANO, June 2017 


60

ITALY – CIELO, MILANO, June 2017 

SWITZWERLAND – CHRIST, ZURICH AIRPORT, June 2017 


61

HONG KONG – ELEGANT WATCH & JEWELLERY, CAUSEWAY BAY, from mid-july 2017 

HONG KONG ELEGANT OC, September 2017 


62

HONG KONG – ELEGANT JEWELLERY, KOWLOON, June 2017 

LEBANON – BEIRUT, from July until X-Mas 2017 


63

DUBAÏ – DUBAÏ MALL , mid April/mid-September2017 


64

DUBAÏ – POP’UP, mid April/mid-September2017 


65

GI’S 

GENTLESPORTSMEN INFLUENCERS 

A specific PR Strategy has been developed to drive the Clifton Club product 

launches by hiring a wide community of Gentlesportsmen Influencers (GIs). 

The aim is to support the multi-sports territory and values through talented people. 

Whereas they are professional or rising stars, they are first of all passionate by their 

sport. The recruitment of these GIs is based on three main criteria: 

• Their values: Our GIs represent a wide variety of sports, that are further 

appealing to a young audience. Their common values are friendship, fair play and 

fun vs. individual performance. They are not performing in elitist sports but all 

convey a certain idea of authenticity and accessibility. 

• The importance of their social media community: # of followers, 

engagements rate, posting cadence… 

• Their social engagement: their involvement in charity, and any 

philanthropic initiatives. 

Our current 57 GIs are active in more than 20 sport categories including fencing, 

swimming, polo bike, freestyle football, freestyle skiing and 

snowboarding to name a few. 

This approach offers more authenticity and proximity with a fresh tone 

on visual language. 


66

#gentlesportsmen 

the Power of the Community 

57 WW INFLUENCER 

8.7 MIO REACH 

500K ENGAGEMENT 


67

Luca Dotto, Italy 

Saul Craviotto, Spain 

Race Imboden, USA 

104k followers 

38k followers 

10k followers 

42k followers 

15k followers 

Miguel Pupo, Brazil 

Tom Boon, Benelux 



20k followers 

10k followers 


68

CONGRATULATIONS 

to our GI for their accomplishments 

Our Hong Kong GI, Edgar Cheung Ka Long for his bronze medal during the 

“Coupe du Monde Foil Individual” on October 22 nd in Cairo, Egypt, 

tied with our US GI Race Imboden 

Our American GIs, the Brian brothers for their 

Round 1 tennis competition in November 2017 


69

BEST-OF 

DIGITAL 


70

CLIFTON CLUB SOCIAL MEDIA 

CAMPAIGN 

Campaign Strategy 


71

1 YOUTUBE 


AUSTRALIA, CANADA, SWITZERLAND, GERMANY, 

FRANCE, ITALY, UK, USA 

GLOBAL PERFORMANCE SUMMARY 

3’005’710 

PAID VIEWS 

9.3 M 

FREE VIDEO IMPRESSION 

9’702 

CLICK TO YOUR WEBSITE 

+134 

SUSCRIBERS 

VTR 

32% 

+6% OVER THE ESTIMATED VTR 

FOR THE CAMPAIGN. 

ADDED VALUE 

818K 

ADDITIONAL VIEWS GENERATED 

THROUGH OPTIMIZATIONS. 


72


WEBSITE: Youtube.com 

TIMING: From June 5 to July 3 

wave 1 reach 

DESCRIPTION: Clifton Club 

advertising movie 

VIDEO FORMATS: 58sec 

ESTIMATED VIEWS: 1’500’000 

ADDED VALUE VIEWS: 500’000 

TOTAL SERVED VIEWS: 2’005’000 

VTR (VIEW THROUGH RATE): 32% (avg 20-30%) 

WEBSITE: Youtube.com 

TIMING: From June 23 to July 11 

wave 2 targeting 

DESCRIPTION: Clifton Club 

product movie 

VIDEO FORMATS: 45sec 

ESTIMATED VIEWS: 700’000 

ADDED VALUE VIEWS: 300’000 

TOTAL SERVED VIEWS: 1’000’000 

VTR (VIEW THROUGH RATE): 32% (avg 20-30%) 


73

2 AD CAMPAIGN ASSETS 

OBJECTIVE: AWARENESS 

KPI: VIDEO VIEWS 

VIDEO TEASERS 

PUSH OF 15SEC VIDEO VERSION 

ASPIRATIONAL STORIES USING ELEMENTS 

FROM THE CAMPAIGN VIDEO 


74

CARROUSEL ADS: PRODUCT PUSH 

COLLECTION ADS: PRODUCT PUSH 


75

2 ORGANIC POSTING STRATEGY 

Social Media organic push on: 

Introduction of the 

«Gentlesportsmen» to the 

community on all platforms 

In situation Clifton Club 

collection with a lifestyle 

environment 

Highlight of the Clifton Club 

collection’s USP to reinforce 

watchmaking 

legitimacy on sport 


76

2 CAMPAIGN RESULTS 

SOCIAL MEDIA ADS PUSH ON: 

2.7M PEOPLE REACHED 

830K VIDEO VIEWS 

1466 WEBSITE VISITS 


77

SOCIAL MEDIA 

Brand presence 

641’315 

Fans 

37’048 

Followers 

6,6053K 

Views 

112’293 

Followers 

6’979 

Followers 

+ 2,6% + 9.6% 

157’424 

Followers 

+ 1.9% + 19.2% 

+ 143% - 12.0% 

14’008 

Followers 

+ 20.3% 

162’373 

+ 400% 

Followers 

1’060 

Followers 

2’046 

Followers 

- 0.5% 

+ 5% 

LIVE 

YTD PROGRESSION 

Newsletter n°9 Best of Digital 

78

SOCIAL MEDIA 

Best performers 

AVERAGE ENGAGEMENT RATE 

3.2% 2.3% 4.4% 0.15% 

Engagement rate is measured by the number of interactions 

(likes, comments, shares etc.) divided by the number of impressions 

(the number of times the post has been seen) 

BEST PERFORMING POSTS 

10.43% 

5.73% 

9.4% 

Capeland backcase image 

David Henrie Engagement 

Capeland Shelby Cobra II 

Capeland 10007 UGC 


79

All Websites – Top Watches (in number of product pages visits) 

Between April 1 st -> October 29 th 

Clifton Club 

10339 

Classima 

10323 

Clifton Club 

10378 

Clifton Club 

10340 

1 st 2 nd 3 rd 4 th 

All Websites – Traffic ranking 

Between April 1 st -> October 29 th 


80

BEST-OF 

China 

Newsletter n°9 Best of China 

81

Focus on Chen Kun brand ambassador as 

“ 名士 ” , the Modern Gentleman” 

CHEN KUN 

“ 名士 ” , THE MODERN GENTLEMAN” 

SOCIAL MEDIA 

156’607 FOLLOWERS 

13’632 FOLLOWERS 

6 VIDEOS 8 NEW PICTURES 

OUTDOOR 

4 OOH SPOTS 

REACH: 900’00 

1X CAMPAIGN OF CHEN KUN 

WATCH LAUNCH ON OCT 19 TH 

ESTIMATED EXPOSURE: 1 MIO 

CONTENT 

EVENT 

360°COVER STORIES 

(DIGITAL, SOCIAL MEDIA & PRINT) 

REACH: 50 M / PR VALUE: 15.5 M€ 

1 EVENT (SHANGHAI) 

ESTIMATED PR VALUE: 4 M€ 


82

CHEN KUN’S WATCHES 

1.1 WATCHES 

10386 

10387 

A dedicated packaging 

Trade Animation: e-counter and lightbox 

1.2 PR SET 

100 % WOOL : CHEVRON 

100 % WOOL : FELT 

SILK KNITTED EFFECT 

LINEN 


83

Chen Kun’s watches Launch 

Event 

Chen Kun presence and interaction with media guests for 4 hours 

PLACE: Shanghai, China 

TIMING: 13 th October 2017 

GUESTS NUMBER: 11(SH), 1(BJ), 1(Shenyang) Media 

DESCRIPTION: The global brand ambassador, Mr. Chen Kun and B&M 

co-hosted a private dinner in Shanghai with 13 key media 

heads to launch the Chen Kun special edition watch. 

Guests also enjoyed cocktails, tap dance and spoke 

with brand reps and Chen Kun to witness the launching 

moment. Chen Kun was also featured in 4 TV one-to-one 

interviews before the launch moment. 


84

Chen Kun’s watches Launch 

Retail Implementation 

PLACE: Chengdu Boutique 


85

BEST-OF 

Business Schools 

To recruit new consumers into the brand will be key to enlarge our clientele: 

connecting with the young generation and winning them over new channels 

through several partnerships signed with prestigious Business Schools - at their 

entry point of the luxury watch category - will lead to long-term loyal consumers 

and brand ambassadors. 

Newsletter n°9 Best of Business Schools 

86

LONDON BUSINESS SCHOOL, Graduation Week, 9 th -15 th July 

NUMBER OF PARTICIPANTS: 1800 attendees 

DESCRIPTION: Watch gifted to student receiving ‘The Lasting Contribution Award’. Graduating 

students are also given the opportunity to purchase an engraved Baume & Mercier, 

to commemorate their time at London Business School. 

ECOLE HÔTELIÈRE DE LAUSANNE, Graduation Ceremony, 11 th -14 th July 

NUMBER OF PARTICIPANTS: 1900 attendees 

DESCRIPTION: 9 watches offered to the 9 best students and 2 winners of the EHL Spirit Award. 

Students could also buy a watch with special engraving. Clifton Club surfing animation on site. 


87

IE BUSINESS SCHOOL, Graduation and EPIC awards during Global Alumni Weekend 

Official, 21 st -22 nd July 

NUMBER OF PARTICIPANTS: 7000 participants (students + alumni + family and staff) 

DESCRIPTION: The 5 best students received a My Classima watch.The EPIC winners received a 

Classima watch and during the weekend all the guests experienced the Clifton Club 

virtual experience. 


88

INDIAN PARTNERSHIP 

Newsletter n°9 New Partnership 

89

THANK YOU 

We wish you all the best and great results for the 

upcoming winter season. Do not forget to keep 

the HQ updated by providing all communication 

tools that you gather (PR covers, advertising, social 

media post, website article, pictures, …). 

Newsletter n°9 Thank you 

90

NEWSLETTER Number 09

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