December 2017 Board Report
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<strong>December</strong> <strong>Board</strong> <strong>Report</strong><br />
<strong>2017</strong>
LEADERSHIP<br />
department<br />
<br />
NEW ADDITIONS FOR <strong>2017</strong>-2018<br />
• SUCCESSFUL SENIOR SUMMER CONFERENCE<br />
• LEAD 0UTSIDE THE BOX CHALLENGE<br />
• LEADERSHIP REPRESENTATIVES PROGRAM<br />
• NATIONAL LEADERSHIP WORKSHOP
CONVENTION<br />
department
Updates<br />
In the World of Marketing-Focus is the word of the year!!<br />
October - <strong>December</strong> <strong>2017</strong><br />
* The marketing team members have been traveling to convention states and<br />
visiting local school in the areas. They have visited schools during the times<br />
that state conventions are being held so that new or non-active schools have<br />
the opportunity to visit the convention and experience all that Beta has to offer.<br />
The Marketing Team has been using the new convention divisions which are:<br />
Division 1---4-5th grade<br />
Division 2—6th-8th grade<br />
Division 3---9th-12th grade<br />
Growth<br />
The team has had tremendous growth in new and reactivated clubs since last<br />
year.<br />
In Sept. 2016 new member acquired: 1,353<br />
In Sept. <strong>2017</strong> new member acquired: 2,595<br />
Increase of: 91.8%<br />
In Oct. 2016 new members acquired: 2,443<br />
In Oct. <strong>2017</strong> new members acquired: 4,112<br />
Increase of: 68.32%<br />
In Nov. 2016 new members acquired: 2,549<br />
In Nov. <strong>2017</strong> new members acquired: 4,781<br />
Increase of: 87.56%<br />
2016 Year- to- Date number of members acquired: 6,599 (July-Nov.)<br />
<strong>2017</strong> Year To Date number of member acquired: 12,281 (July-Nov.)
New Sponsor Programs<br />
487<br />
EXISTING JUNIOR<br />
BETA CHANGES<br />
290<br />
EXISTING SENIOR<br />
BETA CHANGES<br />
15<br />
CHANGES FROM<br />
WARM CHAPTERS<br />
106<br />
CHANGES FROM<br />
COLD CHAPTERS<br />
<strong>2017</strong>:<br />
July - November<br />
230<br />
NEW CHAPTERS<br />
162<br />
NEW JUNIOR<br />
BETA CHAPTERS<br />
777<br />
EXISTING CHAPTER<br />
CHANGES<br />
68<br />
NEW SENIOR<br />
BETA CHAPTERS<br />
150<br />
120<br />
90<br />
60<br />
30<br />
Existing Chapter Changes<br />
Breakdown by State<br />
0<br />
AL<br />
AR<br />
FL<br />
GA<br />
IL<br />
IN<br />
KY<br />
LA MOMS<br />
MI<br />
NC OH SC TN<br />
TX<br />
VA WV GU
Marketing Team Members-YTD<br />
1631<br />
Chantella<br />
Crosby<br />
2720<br />
Erin Emory<br />
5<br />
Members<br />
2836<br />
Lisa Fields<br />
2391<br />
Kelly Phelps<br />
820<br />
M & D<br />
1688<br />
Lacey Jones<br />
195<br />
Other
MARKETING TEAM-YTD<br />
6341<br />
NEW MEMBERS<br />
12162<br />
NEW MEMBERS<br />
5821<br />
RETENTION<br />
MEMBERS<br />
134<br />
NEW CLUBS
MEMBERSHIP
Merchandise Sales YTD<br />
Convention 2016-<strong>2017</strong> <strong>2017</strong>-2018 % +/-<br />
IN JR/SR $9,101.50 $9,692.00 6.5%<br />
TN SR $8,644.00 $13,729.00 59%<br />
TN JR $22,662.00 $39,475.00 74%<br />
FL JR $10,857.00 $14,251.00 31%<br />
GA JR $31,081.00 $48,000.00 54%<br />
MO SR $2,023.00 $10,829.50 435%<br />
Total Merchandise Sales<br />
Previous YTD $327,237.88<br />
Current YTD $417,899.09<br />
28% Growth
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