Baker Publishing Group - December 2017 Report
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<strong>Baker</strong> <strong>Publishing</strong> <strong>Group</strong><br />
Publicity & Promotions <strong>Report</strong><br />
D E C E M B E R 2 0 1 7
Summary of Results<br />
Extremely rewarding season<br />
Numerous media spots (TV, radio, print)<br />
Great NAB engagement (very positive reviews)<br />
Exciting 2018/19 events birthed out of RLP<br />
Successful EP Fiercehearted launch event<br />
Impressive digital ad campaign results<br />
Significant social sharing from our platforms<br />
Proposed conclusion of Blessing Box program
Television<br />
100 HUNTLEY STREET<br />
(1.3 million viewers; Global and YesTV)<br />
• Overcome - Clayton King<br />
• Armed and Dangerous - John Raimerez - Nov 3<br />
• Taking my Life Back - Rebekah Gregory - Nov 21<br />
• Loving My Actual Christmas – Alexandra Kuykendall - Dec 8<br />
SEE HEAR LOVE<br />
(Global, YesTV, online & blog)<br />
• Fiercehearted - Holley Gerth - Oct 23
Radio<br />
CHRI 99.1FM<br />
• Mrs.Oswald Chambers - Michelle Ule<br />
• The Healthy Living Handbook - Laura<br />
Harris Smith<br />
• Sacred Privilege - Kay Warren<br />
• Fearless Parenting - Jimmy Myers<br />
• A Family Shaped By Grace - Gary<br />
Moreland<br />
• One by One - Gina Dalfonzo<br />
• Hurt Road - Mark Lee<br />
• Reading People - Anne Bogel<br />
OTHER RADIO<br />
• Talking with Your Kids About God -<br />
Natasha Crain - The Bridge<br />
• Home - Elyse Fitzpatrick - KFM Radio<br />
• Loving My Actual Christmas –<br />
Alexandra Kuykendall - Faith FM 93.7<br />
• Doing Busy Better - Glynnis Whitwer<br />
- KFM Radio<br />
FAITH STRONG TODAY (podcasts,<br />
online video, Joy 1250)<br />
• Overcome - Clayton King - 2 episodes<br />
• All Saints - Michael Spurlock<br />
• Shine - Allison Allen
Print & Digital<br />
THE YEAR OF SMALL THINGS - SARAH ARTHUR & ERIN F.<br />
WASINGER<br />
• Review in the online Mennonite Brethren Herald (national)
90 reviews: mid-August – mid-October<br />
103 reviews: mid-October – mid-<strong>December</strong><br />
MOST REQUESTED TITLES:<br />
AUGUST (TIE) SEPTEMBER OCTOBER NOVEMBER DECEMBER
10 reviews – August to October<br />
MOST REQUESTED TITLES:
REVITALIZE (DR. ANDREW M. DAVIS)<br />
• Requested by Dr. Rick Reed - President,<br />
Heritage College & Seminary<br />
• Heritage Partner Church Resources hosting<br />
conference in May 2019:<br />
Revitalization & Renewal (author speaking)<br />
INTRODUCING PRACTICAL THEOLOGY:<br />
MISSION, MINISTRY, AND THE LIFE OF THE<br />
CHURCH (PETE WARD)<br />
• John Beard co-hosting a blended<br />
academic/practitioner conference in June<br />
2018 (author attending)
SEPTEMBER PICK - FIERCEHEARTED (HOLLEY GERTH)<br />
Fiercehearted Ellen’s Picks Leadership Retreat<br />
•Exclusive book launch event in Elmira, ON<br />
•25 women (from across Canada) in attendance<br />
• Event recorded for future marketing endeavors<br />
We also arranged:<br />
•2 radio interviews<br />
•2 podcasts on Faith Strong Today (Intersection)<br />
•1 Facebook live event by Faith Strong Today<br />
•1 TV appearance on See Hear Love
Digital Ad Campaigns<br />
FIERCEHEARTED (HOLLEY GERTH)<br />
Performed well<br />
•Average overall CTR of 1.45% and an average CPC of $0.35<br />
•65 comments, 345 shares, 1,955 likes/loves, 22 page likes
Digital Ad Campaigns<br />
HURT ROAD (MARK LEE)<br />
Performed well<br />
•Average overall CTR of 2.08% and an average CPC of $0.37<br />
•44 comments, 131 shares, 1,041 likes/loves, 91 page likes
Digital Ad Campaigns<br />
THE PROVING (BEVERLY LEWIS)<br />
Performed very well<br />
•Average overall CTR of 2.76% and an average CPC of $0.27<br />
•1,065 comments, 878 shares, 9,000 likes/loves, and 331 page likes
Digital Promotional Campaign<br />
PLAY THE MAN (MARK BATTERSON)<br />
Email Campaign<br />
•Reached >10,000 churches; 541 clicks, positive<br />
replies<br />
Facebook Ads<br />
•Average CTR of 2.09%; overall CPC of $0.41<br />
•8 comments, 82 shares, 276 likes, 8,784 clicks<br />
Amazon Ranking<br />
•Peaked from #17,000 to #476<br />
•5-stars from our reviewers on Amazon & Indigo<br />
Resourcing Leaders’ Program<br />
•29 received the book; 5 reviews so far<br />
21 direct book sales on Amazon.ca
Social Media Sharing*:<br />
• Blog posts - 9<br />
• Facebook posts– 45+<br />
• Tweets - 45<br />
• Instagram posts – 16+<br />
• Pins – 17<br />
*Numbers may in reality be higher still, as books are<br />
sometimes mentioned or pictured in posts without being<br />
the focal point
August Christian Fiction Blessing Box<br />
103 entries<br />
14 titles included<br />
October Pastor Appreciation<br />
Month Blessing Box<br />
174 entries<br />
17 titles included
W W W . G R A F M A R T I N . C O M
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