Menē 2019 Design Book

24 KARAT INVESTMENT JEWELRY
2017 DESIGN BOOK

Menē crafts 24 karat gold and platinum
investment jewelry that is transparently sold by
gram weight. By combining innovative technology
with timeless design, Menē restores the ancient
tradition of jewelry as a store of enduring value.
“These days, people treat jewelry as disposable items.
I want Menē to restore that sense of tradition and
attachment to jewelry as something that lasts forever.”
DIANA W. PICASSO

THE PROBLEM
Luxury Jewelry Brands No Longer Craft Jewelry with Lasting Value

FAILING ON PURITY
Man-made chemical alloys of 14-18 karats (58%-75% pure) have become
the most common jewelry marketed and sold. Alloys do not exhibit the
natural properties of gold and platinum and even tarnish with time.
FAILING ON TRANSPARENCY
The precious metal weight and value are almost never disclosed. This lack
of transparency is what enables modern jewelry brands to earn up to 80%
of the original purchase price as revenue and is why modern jewelry fails
to maintain its value.
FAILING ON SCARCITY
The modern jewelry industry has also ascribed nonexistent intrinsic value
to diamonds and gemstones, causing consumer confusion when it comes
to what is truly rare in nature. Diamonds and gemstones are merely crystals
of Carbon (C), one of the most abundant elements, and Aluminum Oxide
(Al₂O₃). Sadly, diamonds have played an important role in the declining
value and increased price subjectivity of modern jewelry.

THE MENĒ DIFFERENCE

24 KARAT PURITY
Menē jewelry is crafted from pure 24 karat gold or
platinum, the same form that these precious metals are
found in nature. The difference in purity over man-made
chemical alloys of 14-18 karats (58%-75%) is instantly
observed and felt. It also means our jewelry will never
tarnish, is hypoallergenic, and antimicrobial.
This commitment to purity is also the reason why we do not
craft jewelry made of “rose gold” or “white gold”. These
two industry inventions are man-made alloys that dilute the
gold with copper or nickel – abundant metals that tarnish
over time due to oxidization.
There is a myth that jewelry cannot be crafted from pure 24
karat gold due to its softness. While it is true that pure gold
is more malleable than other metals and may contour to
your body, gold is indestructible. This special quality can
only be understood when experienced physically, leading
to an appreciation of this authentic purity as superior to any
element in nature.

RADICAL TRANSPARENCY
Menē jewelry is sold by the gold and platinum weight value
plus a transparent design and manufacturing premium.
This premium is never more than 20% of the precious metal
value each day. The result: a $1,000 Menē ring will have at
least $800 in gold or platinum value at the time of purchase
while $200 is the revenue earned by Menē.

STORE OF ENDURING VALUE
By avoiding gems and diamonds, the pieces we design are
homogenous as pure gold and platinum leaving no doubt
as to their long-term precious metal value. As the value
of Menē jewelry is essentially a weight of pure precious
metals, the jewelry can be exchanged or sold in the future
as easily as it was purchased.
We stand behind this value by offering the Menē
Guarantee which allows you to sell or exchange your
jewelry at the daily precious metal value less a 10% fee.
We also provide an innovative dashboard to keep track of
your collections real-time value.

For every gram of gold or platinum on earth there are 60 grams of silver,
5,000 grams of saphires, and 400,000 grams of diamonds.

ETHICALLY SOURCED GOLD
AND PLATINUM
Menē jewelry is crafted from pure gold that is ethically
sourced from gold mines in Nevada, USA and Ontario,
Canada. Our gold carries the coveted London Bullion
Market’s Responsible Sourcing Certification.
Additionally, we only source metals mined by publicly
traded precious metal miners who are held accountable to
stricter environmental best-practices. We specifically audit
these mines to ensure there is little disturbance, minimal
impact to local communities, and a reclamation plan that
ensures former gold mines will be terraformed back to
nature within two decades or less.

RING COLLECTION

Interlock Ring, Brushed

Crown Stacking Ring Set
Cubist Ring I

Cuff Ring
Emerald Cut Ring

Heart Knot Ring
Interlock Ring

Grip Ring II
Groove Ring

Initial Punch Ring

Octagon Ring I
Oval Signet Ring

Pi Ring
Split Ring

Square Ring
Signet Ring

Round Cut Ring
Square Signet Ring

Modern Stacking Ring Set

Square Signet Frame Ring
Wave Stacking Ring Set

Torc Ring
Wrap Ring

Grip Ring IV
Wide Plane Ring

Narrow Groove Ring
Octagon Ring II

Dome Ring
Narrow Plane Ring

Cubist Ring II
Narrow Plane Ring

Round Bands

Flat Bands

Split Ring, Brushed

NECKLACE COLLECTION

Golden Egg Necklace

Golden Bead Necklace IX
Golden Bead Necklace VII

Lunar Necklace

Menē Cube Pendants

Cross Pendant Necklace

Star + Crescent Pendant Necklace

Star of David Pendant Necklace

Cross Dog Tag
Menē Dog Tag

Star + Cresent Dog Tag
Star of David Dog Tag

Linear Link Necklace

Tough Love Necklace

Curved Choker

Flat Choker

Round Frame Necklace

Heart Frame Necklace

Square Frame Necklace

Lock Pendant

Bullet Pendant

Oculus Necklace

Mini Initial Necklace

From left to right: Lucky Horseshoe Necklace, Lucky Dice Necklace, Hamsa Necklace,
Mini Nail Necklace, Eighth Note Necklace, Mini Oculus Necklace, Mini Lock Necklace,
Key Necklace, Strum Necklace, Mini Dog Tag Necklace

BRACELET COLLECTION

Tough Love Bracelet

Linear Link Bracelet

Golden Bead Bracelet

Eternity Cuff

Heart Knot Bracelet

Narrow Hex Cuff
Hex Cuff

Signet Cuff

Stacking Cuff

Torc

Double Torc Cuff
Torc Cuff

Roman Cuff
Wide Verona Cuff
Verona Cuff

EARRING COLLECTION

Cube Drop Earring

Cube Stud Earrings

Drop Bar Earrings
Square Bar Earrings

Hoop Earrings (S/L)

GIFT COLLECTION

Classic 24K Dice

24K Guitar Pick

MEET OUR DESIGN TEAM
Art historian Diana Widmaier-Picasso and multifaceted
designer Sunjoo Moon met when they were both living in
Paris and have been close friends for decades. They joined
forces for Menē, combining their extensive experience in
their respective fields of art and design, and worked closely
with skilled craftsmen to fully comprehend and utilize the
qualities of pure gold and platinum to create timeless
pieces. Diana and Sunjoo draw inspiration from antiquity
when developing designs in pure metal; artists have been
paying homage to gold since the beginning of time, the
Ancient Egyptians believed that it conferred immortal
power, and there is no doubt that the dynamic Menē
design team has enhanced both the modern and spiritual
values of 24 karat precious metals.

SUNJOO MOON
DIANA W. PICASSO

PRODUCT CARE
Menē jewelry is fundamentally different from most
jewelry because it’s crafted from pure 24 karat gold. The
rarest noble metal, your pure 24 karat gold jewelry will
transcend time and retain its flawless luster forever if cared
for properly.

DISTINCTIVE CHARACTERISTICS
OF 24 KARAT GOLD

Gold is one of nature’s most exceptional elements. It’s
beautiful, radiant, does not tarnish or decay, and will shine
for millions of years regardless of whether its stored in a vault
or at the bottom of the ocean. Gold’s unique properties make
it easily discernible from every other metal and substance,
which is evident when simply comparing the look and feel of
your 24 karat Menē jewelry to any piece of jewelry crafted
from 18 Karat gold or gold of a lower purity.
Another distinctive characteristic of gold is its relative softness
to other metals, which was appreciated as a symbol of purity
and authenticity for thousands of years.
You will find that pure 24 karat gold jewelry is generally quite
malleable. Your Menē jewelry will form fit to your wrist, neck,
or finger over time with everyday wear, making it special,
valuable, and unique to you. Your gold jewelry can always
be polished by a local jeweler or restored to its original state
through our Menē Care service.
Should you wish to maintain the original condition of
your Menē jewelry, we recommend wearing it on special
occasions and ensuring it’s stored correctly after each use.

MAINTAINING YOUR MENĒ JEWELRY
Remove your jewelry prior to washing your hands and
cleaning to prevent contact with chemicals or abrasives
such as bleach that may cause discolouring. You should
also remove your jewelry before exercising or engaging in
physical activity that could lead to scratches and dents.
Avoid applying perfume and makeup while wearing
your jewelry, as certain ingredients contained in cosmetic
products can be harmful.

STORING YOUR MENĒ JEWELRY
To best preserve your gold jewelry and prevent scratching,
ensure you are storing it separately from other jewelry in its
original pouch when not in use. Additionally, secure clasps
and closures prior to storing your jewelry to avoid scratches
and tangled chains.

CARING FOR YOUR MENĒ JEWELRY
Care for your gold jewelry on a regular basis by
wiping it with a cotton cloth after wear, then store it
separately from other jewelry in its original pouch.

On occasion, you may find it helpful to gently soak your
jewelry in warm water and mild dish detergent to remove
everyday pollutants that could cause your gold jewelry to
appear dull. Ensure you properly dry your jewelry after
self-cleaning prior to wear or storage.
Should you wish to have your jewelry professionally
cleaned, please locate a local jeweler who is trusted to
properly handle and care for gold.

MENE.COM
@MENE