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Safest airlines for <strong>2018</strong><br />

The global safety and product rating <strong>web</strong>site,<br />

AirlineRatings.com, has announced<br />

its top 20 safest airlines for <strong>2018</strong> from the<br />

409 it monitors.<br />

The top twenty are the who’s who of airlines<br />

and in alphabetical order are: Air<br />

New Zealand, Alaska Airlines, All Nippon<br />

Airways, British Airways, Cathay Pacific<br />

Airways, Emirates, Etihad Airways,<br />

EVA Air, Finnair, Hawaiian Airlines, Japan<br />

Airlines, KLM, Lufthansa, Qantas,<br />

Royal Jordanian Airlines, SAS, Singapore<br />

Airlines, Swiss, Virgin Atlantic and Virgin<br />

Australia.<br />

“These airlines are standouts in the industry<br />

and are at the forefront of safety and<br />

innovation,” said AirlineRatings.com Editor-in-Chief<br />

Geoffrey Thomas.<br />

USA losing<br />

visitors<br />

Minus 5,9 % comparing 2017 to 2016 in<br />

overseas visitors.<br />

The Top 15 Overseas Source Markets (UK,<br />

Japan, China, Germany, South Korea,<br />

Brazil, France, Australia, India, Italy,<br />

Argentina, Colombia, Spain, Netherlands<br />

and Sweden) produce almost 7 out of every<br />

10 (68.5 percent) of overseas visitors to the<br />

United States.<br />

The Trump factor.<br />

There is no doubt that a year full of Donald<br />

Trump as president of the United States<br />

has had its impact on travel to the United<br />

States from abroad. There have been several<br />

actual surveys that have given dimension to<br />

the unpopularity—a poll in Mexico which<br />

showed that Trump’s approval rating was 5<br />

percent, an all-time low for a U.S. president;<br />

a travel agent survey in the UK in which a<br />

majority of agents said that they would not<br />

visit the U.S. because of trump; and occasional<br />

articles in the travel trade press in<br />

Europe indicating that sale of USA product<br />

were off because of Trump—but travelers<br />

in some high performing markets, such<br />

as China, South Korea and part of the Eurozone,<br />

don’t seem to care. There also is the<br />

temptation to look at Mexico’s declining<br />

visitation numbers to the USA and its record<br />

increase in visitation to Canada this<br />

year and make a correlation that many<br />

Mexicans are forgoing a trip to the USA in<br />

SAS is among the safest airlines.<br />

“For instance, Australia’s Qantas has<br />

been recognized by the British Advertising<br />

Standards Association in a test case in<br />

2008 as the world’s most experienced airline.”<br />

“It is extraordinary that Qantas has been<br />

the lead airline in virtually every major<br />

operational safety advancement over the<br />

past 60 years and has not had a fatality in<br />

the jet era,” said Mr Thomas.<br />

“But Qantas is not alone. Long established<br />

airlines such as Hawaiian and Finnair<br />

have perfect records in the jet era.”<br />

Responding to public interest, the company<br />

also identified its top ten safest low-cost<br />

airlines.<br />

These are in alphabetical order: Aer Lingus,<br />

Flybe, Frontier, HK Express, Jetblue,<br />

Jetstar Australia, Thomas Cook, Virgin<br />

America, Vueling and Westjet.<br />

In making its selections. <strong>web</strong>site takes into<br />

account numerous critical factors that include;<br />

audits from aviation’s governing<br />

bodies and lead associations; government<br />

audits; airline’s crash and serious incident<br />

record and fleet age.<br />

AirlineRatings.com also announced its<br />

lowest ranked (one star) airlines which<br />

are; Air Koryo, Bluewing Airlines, Buddha<br />

Air, Nepal Airlines, Tara Air, Trigana<br />

Air Service and Yeti Airlines.<br />

favor of a trip to Canada because of Trump.<br />

Trump is also deemed responsible for the<br />

USA’s decline as a brand: the latest Anholt-<br />

GfK Nations Brand IndexSM showed that<br />

the U.S. had fallen from Number 1 to Number<br />

6, with Trump seen as the main reason.<br />

“The USA’s fall in the governance category<br />

suggests that we are witnessing a ‘Trump<br />

effect’, following President Trump’s focused<br />

political message of ‘America First,’”<br />

said Professor Simon Anholt, who created<br />

the Index in 2005.<br />

The Top 15 Overseas Source Markets<br />

UK 2017 Arrivals: 1,935,079<br />

Change vs. 2016: Down 6.2 percent<br />

INBOUND prediction for <strong>2018</strong>: Down 4<br />

percent, plus or minus.<br />

Here’s Why: Unlike the relationship of the<br />

euro, the British pound has not crept back<br />

to a level that makes the purchase of a U.S.<br />

holiday less of a strain than it has been for<br />

the past year-and-a-half, ever since the June<br />

23, 2016 referendum in which Britons voted<br />

to exit (“Brexit”) the European Union. The<br />

pound was trading at $1.49 on the day of<br />

the vote and dropped as low as $1.20 in<br />

mid-<strong>January</strong> 2017 and clawed its way back<br />

to the $1.30 to $1.34 range, which is where it<br />

was in mid-December. Ten percent is a lot,<br />

especially when it costs that much more to<br />

buy a U.S. holiday package for a family of<br />

four.<br />

The 18 months following the Brexit vote<br />

seems to have fatigued the British traveler,<br />

as occasional reports has pointed to an increase<br />

in the number of Brits taking “staycations,”<br />

even if they consider a proper holiday<br />

an innate right. And while the Trump<br />

factor has had its impact on the holiday<br />

plans of some Brits, the uncertainty and<br />

concern over Brexit, which is scheduled to<br />

go into effect on March 29, 2019, is causing<br />

more havoc and stoking the fires of fear in<br />

the UK, with suggestions that flights out of<br />

the country could be limited and the cost of<br />

doing trade with the EU could increase in<br />

many areas. All of the above will decrease<br />

the number of UK arrivals by 4 percent or<br />

so in <strong>2018</strong>.<br />

SWEDEN 2017 Arrivals: 260,472<br />

Change vs. 2016: Down 5.4 percent<br />

INBOUND prediction for <strong>2018</strong>: No change<br />

from 2017.<br />

Here’s why: It is sometimes easy for us to<br />

forget about Sweden as—depending on<br />

how the outbound tourism market is performing<br />

in Switzerland or Venezuela or<br />

Ireland—it sometimes does not make<br />

Number 15 on the list of Top 15 Overseas<br />

Source. It is really impressive, however, that<br />

it makes the list at all, as it has the smallest<br />

population (9.9 million) of any Top 15<br />

country. Yet, it sent about 5.6 percent of its<br />

total population—more than 1 out of every<br />

20 Swedes—to the U.S. in 2016. Sweden<br />

will be in a bit of a recovery mode in the<br />

coming year. The number of visitors it sent<br />

to the U.S. in 2016 (559,000) was a 5 percent<br />

decline from 2015—although from<br />

2009 to 2016, its visitor count to the U.S.<br />

increased by 72 percent—from 324,000<br />

to 559,000. The cause for the 2016 decline<br />

mirrored, in part, by what happened to the<br />

countries of the Eurozone with the euro.<br />

14<br />

>> Travel Trade OUTBOUND - Scandinavia

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