Roeda 2018 Catalog

Our Our Story
Carol, Amy Carol, and Amy Natalie: and Natalie:
3 Generations 3 Generations of Roeda of women Roeda women
at Roeda at Studio Roeda Studio in Ann Arbor, in Ann MI Arbor, MI
Over 25 years ago, Carol Roeda turned her passion to make and sell things into a business.
Today Roeda Studio has designers, production painters, packagers, shippers, and marketing
and sales people. Roeda Studio is a design house, a manufacturer, a wholesaler, a distribution
center, and a retailer with two brick and mortar retail stores and an internet presence.
Three years ago, Carol’s daughter Amy took over operations, allowing Carol to focus her
energy on leading workshops and creating her own work related to a project she calls
“Color Out the Darkness.” For Carol, the act of putting bright colors on a black surface has
kept depression and anxiety at bay. It celebrates the power of creativity and color. Carol will
tell you it’s been her life’s work. Bright color has always been a recognizable part of her art.
Our retail customers recognize it, and it is one of the things they love about us: "I always
leave Roeda Studio with a smile on my face. You can't help but feel the joy creep into your
own soul."
The legacy of finding joy in color continues with our collection of colorful, hand-painted metal
art magnets. We’ve combined our Made in USA products with “Embellish Your Story”, the
imported line we licensed to Demdaco. After eight great years, that line is back at the studio
and with the artists where it all began. It’s not just about embellishing your story: it’s about
color, joy and celebrating life. Your life.
It’s Roeda: “brighten your life.”
It’s who we are and who we’ve always been.
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