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4. Chatbots in Financial Services<br />
erica, Bank of America Merrill Lynch<br />
• What: make payments; check balances; save money; pay down<br />
debt; look at educational videos; etc.<br />
• Like: Lots of work went into teaching erica to learn conversational<br />
nuances and conversational contexts<br />
• Bot is also being trained to find insights for customers and make<br />
recommendations: e.g. if a customer’s FICO score dropped, for<br />
instance, erica might suggest better money habits, drawing on a<br />
partnership with Khan Academy, a provider of educational tools.<br />
The chatbot may identify ways the customers could save more or<br />
pay down debt. erica could help customers avoid mistakes like<br />
missing a mortgage payment.<br />
• Next steps: BoAML is looking at integrating the technology with<br />
mainstream virtual assistants like Alexa and Siri. Working proof of<br />
concepts already exist 23<br />
Wells Fargo<br />
• What: account balance reporting; finding closest branches;<br />
providing spending breakdown; launched May 2017<br />
• Next steps: the bot is powered by machine learning, i.e. an<br />
engine that learns over time, so eventually its keyword responses<br />
will be replaced by full conversation. Once the bot has mastered<br />
the art of conversation, it will learn emotional comprehension 24<br />
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