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Data Backup and Recovery Market

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long-term data backup. Moreover, data retention helps in managing <strong>and</strong> retrieval of increasing amount of data that enterprises retain for strict<br />

records.<br />

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Media storage backup application segment is expected to hold the largest market share in the <strong>Data</strong> <strong>Backup</strong> <strong>and</strong> <strong>Recovery</strong> <strong>Market</strong> during the<br />

forecast period.<br />

The media storage backup leverages reliable data backup <strong>and</strong> recovery software to backup various media storage types such as server, tape, disk,<br />

ash storage, <strong>and</strong> Solid State Drive (SSD). Media storage backup includes the backup of application <strong>and</strong> user information. Media storage backup<br />

is done on the centrally located centers to ensure that data is stored in optimum conditions, <strong>and</strong> is a part of the business continuity plan. <strong>Data</strong> on<br />

these storage devices is stored on the barcoded system using high encryption algorithms so that enterprises can manage, protect, <strong>and</strong> track their<br />

con dential data ef ciently.<br />

North America is expected to hold the largest market share in the <strong>Data</strong> <strong>Backup</strong> <strong>and</strong> <strong>Recovery</strong> <strong>Market</strong> during the forecast period.<br />

North America is expected to have the largest market share <strong>and</strong> dominate the <strong>Data</strong> <strong>Backup</strong> <strong>and</strong> <strong>Recovery</strong> <strong>Market</strong> during the forecast period.<br />

Enterprises in North America continue to invest substantially in Research <strong>and</strong> Development (R&D) activities, thereby contributing to the<br />

development of new technologies. Organizations in this region invest heavily in advanced technologies to gain a competitive advantage <strong>and</strong><br />

improve their business operations. This has brought signi cant opportunities for data backup <strong>and</strong> recovery vendors to provide various software<br />

<strong>and</strong> services over cloud <strong>and</strong> on-premises. North America is also witnessing various government initiatives <strong>and</strong> regulatory policies, thereby<br />

m<strong>and</strong>ating the data backup <strong>and</strong> recovery software vendors to provide reliable data protection <strong>and</strong> management software <strong>and</strong> associated<br />

solutions to their commercial clients in this region. In addition, the US <strong>and</strong> Canada are witnessing the increasing adoption of cloud with IoT<br />

technology to h<strong>and</strong>le the massive amount of data generated by smart devices. This is signi cantly boosting the growth of <strong>Data</strong> <strong>Backup</strong> <strong>and</strong><br />

<strong>Recovery</strong> <strong>Market</strong> in North America.<br />

Major vendors in the <strong>Data</strong> <strong>Backup</strong> <strong>and</strong> <strong>Recovery</strong> <strong>Market</strong> include Oracle (US), IBM (US), Dell (US), Acronis (US), CA Technologies (US), HPE (US),<br />

Microsoft (US), <strong>and</strong> Commvault (US).<br />

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