mintel-food-and-drink-trends-2018

NEW
SENSATIONS
Texture is the latest tool to
engage the senses and deliver
share-worthy experiences.
What’s
Happening
in 2018?
Encounters that appeal to
multiple senses can provide
consumers with escapes
from the routine and stress
of their lives, opportunities to
make memories, or generate
“like-worthy” social media
posts. Mintel’s 2016 Global
Food & Drink Trend ‘Eat
With Your Eyes’ observed
the potential for food and
drink to involve more of
the senses through colour,
shape, fragrance, and other
formulation elements. In
2018, the sound, feel, and
satisfaction that texture
provides will become more
important to companies and
consumers alike.
Of the various sensoryengaging
properties
identified in ‘Eat With
Your Eyes,’ texture has a
particular opportunity to
follow the lead of colour,
which has become a popular
feature in formulations
that aim to allure more
of the senses. Food and
drink products have used
a variety of ingredients,
such as turmeric, matcha,
and activated charcoal, to
In 2018, the sound, feel,
and satisfaction that texture
provides will become more
important to companies and
consumers alike.
18
19