Soup Market Consumption, Key Players and Growth by Shares Forecast to 2021

These products are available at retail stores either in cans or in dried form. Canned products need
warming before consumption whereas the dried ingredients are to be mixed with boiled water.
Development of packaging industry has helped in driving the growth of these eatery items.
Sophisticated packaging solutions have resulted in increasing shelf life and therefore preserving the
taste and nutrient. Small eatery vendors and café outlets have been serving soups on account of their
increasing popularity. These outlets form an integral part of the value chain of street food where
consumers buy products on account of its affordable cost and convenience. Companies are targeting
these small vendors in order to increase their presence in the retail market and connect with the end
consumers.
These small eatery outlets are used by smart marketers to promote their products using attractive
sign boards. The Campbell soup company invented condensed soup in 1897 and revolutionized the
commercial soup market in the U.S. Condensed soup are canned products in the concentrated form
which need the addition of water. Condensation allowed manufacturers to pack these products in
smaller cans and sell at a lower price. Moreover, consumers were able to customize their soups using
this condensed liquid as a base for home-made soups.
Hectic lifestyle and increasing standard of living drive the consumption of ready to eat products in
urban areas. Commercial soups available in the retail stores are quick and easy to make. Canned and
dried packs are available in supermarkets, hypermarkets and convenience stores. Canned products
are marketed as ready to eat with no further requirement for further processing. The demand has
further increased owing to microwave bowls, offering convenience at workplaces and small café
outlets. Clear soups are known to contain vegetables with less salt. Their increasing popularity as a
diet for medical patients is expected to drive the demand in near future. Health aware consumers
prefer clear soups on account of its nutrient content and low salt content. Such market trend is
expected to propel the demand over the forecast period.
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Some ingredients used in the manufacturing are subjected to health concerns, which are expected to
pull the demand down in the near future. Some soup categories are not preferred by the consumers
owing to the presence of monosodium glutamate. Companies have come up with products without
monosodium glutamate in order to cater these consumers. Some consumers may show symptoms of