G&T_fash_mag_A5
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Our photography delivered a very pure, joyful,<br />
and genuine style that would fit the brand’s<br />
heritage but also chime with a younger audience.<br />
To complement the natural look of the shots,<br />
we developed uplifting, confident messages.<br />
Phrases like “I’m still wearing the smile you gave<br />
me” and “Being the me I want to be” worked<br />
hand-in-hand with the i<strong>mag</strong>ery to bring home<br />
our message of positivity. Feel-good thoughts<br />
exquisitely rendered in hand-crafted type.<br />
With our creative look and feel beautifully<br />
crafted, our big idea took flight across multiple<br />
platforms, aimed at every age group.<br />
We had a strong presence in press and outdoor,<br />
not to mention the Bravissimo product catalogue.<br />
We also made it part of the in-store experience<br />
and even took it to Bravissimo HQ.<br />
Of course, online would always be crucial<br />
territory. At the heart of our digital activity was<br />
the Amazing You portal, an interactive social wall<br />
gathering all the c<strong>amp</strong>aign content into a single<br />
place. This digital hub inspired, engaged and,<br />
crucially, delivered sales to the online store – over<br />
£100,000 of revenue in the first three months.<br />
We got social too. Developing a Facebook app<br />
which allowed women to create their own<br />
Amazing Portrait by simply choosing an i<strong>mag</strong>e<br />
from their Facebook album and applying one of<br />
five uplifting messages. All these i<strong>mag</strong>es were<br />
pulled back into the portal to make the c<strong>amp</strong>aign<br />
fully joined-up and celebrate our Amazing You<br />
community.<br />
Our work continued far beyond the launch.<br />
G&T’s team of community managers got busy<br />
creating and curating fresh content to support<br />
the c<strong>amp</strong>aign. Sharing everything from Spotify<br />
playlists to inspirational quotes across Facebook,<br />
Twitter and Instagram.<br />
HOW DID WE DO? The Amazing You c<strong>amp</strong>aign smashed every single objective set before launch -<br />
from sales to social conversations to demonstrable reconnections with 18-45 year olds. Our Beautifully<br />
Crafted approach turned insightful thinking into action to achieve fantastic results for an incredible<br />
brand. Bravissimo wanted to change the game and we were proud to tell their inspiring story.<br />
18 GIANTS & TITANS GIANTS & TITANS 19
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