Presentation-Secrets-Of-Steve-Jobs

104 DELIVER THE EXPERIENCE
TABLE 8.7 BEFORE-AND-AFTER EXAMPLES FROM THE PLAIN
ENGLISH CAMPAIGN
BEFORE
If there are any points on which you require
explanation or further particulars we shall be
glad to furnish such additional details as may
be required by telephone.
High-quality learning environments are a
necessary precondition for facilitation and
enhancement of the ongoing learning process.
It is important that you shall read the notes,
advice and information detailed opposite then
complete the form overleaf (all sections) prior
to its immediate return to the Council by way
of the envelope provided.
AFTER
If you have any
questions, please call.
Children need good
schools to learn
properly.
Please read the notes
before you fill in the
form. Then send it
back to us as soon as
possible in the envelope
provided.
DIRECTOR’S NOTES
» Avoid bullet points. Always. Well, almost always. Bullet
points are perfectly acceptable on pages intended to
be read by your audience, like books, documents, and
e-mails. In fact, they break up the text quite nicely.
Bullet points on presentation slides should be avoided.
Pictures are superior.
» Focus on one theme per slide, and complement that
theme with a photograph or image.
» Learn to create visually aesthetic slides. Above all, keep
in mind that you do not have to be an artist to build
slides rich in imagery. Visit carminegallo.com for a list of
resources.