US_SunWriter_Spring2018_LO

sunwriter 

A 

publication 

SPRING 2018 

LIFESTYLE + WELL-BEING 

Give Your 

Business 

a Clean, 

Green Boost 

pg 20 

SunFit ® 

Workouts 

for the 

New Year! 

pg 4 

Infinity 

Compensation 

Plan FAQ 

pg 18 

The Slim Down 

Challenge Is On! 

pg 16 

WWW.SUNRIDER.COM | 2

EDITOR'S 

LETTER 

Let’s go! 

“We’re always progressing, getting better and better.” I ran across 

this quote from my father, Dr. Tei-Fu Chen, founder of Sunrider, 

while working on this issue of the SunWriter magazine. I found 

it while reading a publication from 2012, yet the statement is still 

relevant today. It cuts to the core about what Sunrider strives for. 

We’re always innovating to stay ahead of the competition. We look 

back into the fields of the past only to get better, moving onward 

into the harvest of the future. 

In 2017, we successfully rolled out a new compensation plan in 

50 countries. If you have questions about the new plan, we have 

answers on page 18. We also recently launched new shakes, which 

are standing out in the crowd. Head to page 6 to learn more about 

the regenerative nutrition behind these concentrated herbal foods. 

WENDY TENG 

manages the development of 

Sunrider’s packaging, marketing 

collateral, advertisements, 

websites, marketing strategy, 

and product promotions. 

She earned a Juris Doctor 

from Duke Law School and a 

bachelor’s degree in English and 

Biology from the University of 

California, Los Angeles. 

There’s also a lot of excitement around the Slim Down Challenge, 

one of our MAPs that was presented during the 2017 Grand 

Convention. The Slim Down Challenge is becoming one of the 

favorite tools of IBOs and ABOs to promote their businesses, and 

you can read some of their success stories on page 16. And for help 

on healthy living, nutrition, and fitness, we have top advice from our 

experts: Elise Hartley and Dr. Reuben Chen on page 4. 

2018 is moving forward with a clean slate—ready to be filled with 

goals, accomplishments, and incalculable possibilities. Let’s fill it 

with the greatest of our stories yet…let’s go Sunriders. 

Vice President of Marketing 

Sunrider International 

02 | SUNWRITER SPRING 2018

A SUNRIDER ® PUBLICATION 

SUNWRITER 

Dr. Tei-Fu Chen 

Chairman of the Board 

Executive Publisher 

Oi-Lin Chen, MD 

President, Editor-in-Chief 

Wendy Teng 

Vice President of Marketing 

Managing Editor 

James Kim 

Marketing Design Manager 

Jennifer Li 

Senior Graphic Designer 

Bob Seawright 

Senior Writer / Editor 

Randy Lugo 

Senior Writer / Editor 

Reuben Chen, MD 

Wendy Teng 

Elise Hartley 

Contributing Writers 

Dear Sunriders, 

The editorial staff of SunWriter 

magazine would love to hear from 

you. Please let us know what you 

especially liked or disliked in 

a past issue or what you would 

like to see in future issues. Send 

your comments to the Marketing 

Department in Torrance, CA. 

SunWriter is published by 

The Sunrider Corporation dba 

Sunrider International, 1625 

Abalone Avenue, Torrance, CA 

90501. Copyright ©2018 by 

The Sunrider Corporation dba 

Sunrider International. All Rights 

Reserved. The opinions expressed 

by authors and contributing 

Independent Business Owners 

and Authorized Business 

Owners do not necessarily 

reflect the policy of Sunrider. 

Consult the Sunrider ® Business 

Guide for official Sunrider 

policy statements. All material 

published in this magazine is 

provided as information for 


and Authorized Business Owners 

of Sunrider only and may 

not be construed as medical 

advice or instruction. Articles, 

photographs, and letters may 

be submitted to the Editor and 

should be accompanied by a selfaddressed, 

stamped envelope. All 

correspondence should include 

the writer’s name, address, and 

day telephone. Sunrider assumes 

no responsibility for the return 

of unsolicited materials. No 

bylines are given without prior 

arrangement with the publisher. 

Articles may be reproduced in 

their entirety only by Sunrider 


and Authorized Business 

Owners. The reproduction of 

excerpts is strictly forbidden. 

All reproductions must 

bear the notice “Reprinted 

with permission of Sunrider 

International.” 

CONTENTS 

SPRING 2018 

HOW TO START AND STAY ON A FITNESS PROGRAM 04 

Tips for crushing your New Year’s fitness resolutions. 

SUNRIDER ® SHAKES 06 

Revitalizing shakes that stand out in the crowd. 

SUNRIDERS UNITE TO RAISE FUNDS FOR DISASTER RELIEF 08 

Sunrider fundraising drives aid victims of hurricanes. 

THE WHY OF OUR WHY PAGE 10 

Learn how to use this web page to grow your business. 

THE DOs AND DON’Ts OF INCOME CLAIMS 12 

This feature tackles a tricky and serious subject. 

CONNECT WITH CONTENT MADE JUST FOR YOU 14 

Fun, free videos and podcasts to enrich 

your Sunrider lifestyle. 

UNWANTED WEIGHT, PREPARE TO DISAPPEAR 16 

The Slim Down Challenge is on! 

INFINITY COMPENSATION PLAN FAQ 18 

Answering questions about Sunrider’s 

exciting new compensation plan. 

A CLEAN, GREEN WAY TO BOOST YOUR BUSINESS 20 

Sunrider’s household products are good for your 

home and business. 

ATTENDING EVENTS IS CRUCIAL FOR SUCCESS 22 

Drive your business forward with the power of events. 


| FITNESS PROGRAM 

HOW 

TO 

ON A FITNESS PROGRAM 

Elise Hartley, Certified SunFit ® Trainer 

START 

& STAY 

We all know that sticking to a healthy routine of 

eating well and staying fit throughout the year can be 

challenging. So we’d like to give you some tips that will 

help you focus on your goals and give you the best 

chance of following through. 

LET’S START WITH EXERCISE 

If you are new to fitness routines, a good place to begin 

is with Sunrider’s Fitness Brigade ® Exercise System, a 

powerful resource for weight loss that’s ideal for beginners 

and experienced fitness enthusiasts alike. Go to Sunrider’s 

fitnessbrigade.com or sunfit.com for more info. 

If you’re intimidated initially by the types of 

exercises, start with the modified versions, with the goal 

of completing each video in its entirety. The modified 

versions will give your body a chance to acclimate to the 

sequences before tackling the more advanced moves. 

If you’re a fitness warrior but still struggling with 

that last bit of weight you’re trying to lose, incorporate 

a “Fitness Friday” using Fitness Brigade’s high-intensity 

workouts, which will likely get you over the hump. 

If you find that Fitness Brigade isn’t for you, then try 

something else instead that incorporates both cardio 

and strength training. You’re more likely to stick 

with something you enjoy, so do what works for you. 

Some options might be brisk walking, cycling, running, 

swimming, group fitness, or yoga. Aim to exercise from 3 

to 5 times a week for approximately 30 minutes a session 

and then gradually increase frequency, time, and workout 

intensity as you progress. Remember, you get out what 

you put in. 

SLIM DOWN CHALLENGE 

Another effective way you can lose weight, while at the 

same time promote your business, is doing a Slim Down 

Challenge. It involves participants committing to lose 4% 

of their body weight over 4 weeks, supported by the use 

of 4 key Sunrider ® products. The great thing about the 

challenge is that you don’t have to do it alone—you’re in 

it together with other participants, supporting each other 

along the way. 

For detailed info on how it all works, read the “The Slim 

Down Challenge Is On” article in this magazine (page 16). 

If you want to blast calories while learning some fun 

dance moves, check out our SunFit ® Beat: Hip-Hop 

Dance series. The videos include tutorials on different 

dance routines that break down each step. Also try the 

SunFit ® exercise series, demonstrated by Dr. Reuben 

Chen, which is a great way to learn proper form for 

performing a variety of foundational exercises. These 

videos can be found on the Sunrider Business Center by 

clicking on Marketing Approach Plans (MAPs) and then 

selecting Slim Down Challenge. 


FITNESS PROGRAM | 

Once you’ve established the “what” of your fitness 

program, you need to make sure you stay motivated. 

One of the main reasons people don’t stay committed to 

their program is lack of motivation. Set yourself up for 

success by following these tips: 

STAY THE COURSE 

AND CRUSH YOUR GOAL! 

1. Plan your workouts and meals in advance. 

2. Tell your friends about the Slim Down Challenge and 

ask for encouragement. 

3. Have a mantra or a phrase that you repeat like, 

“Every day I do this, I get stronger.” Or, “I will commit 

to this today.” Repeating phrases like these can help 

you follow through. 

4. Write encouraging notes to yourself and place them 

around the house in visible locations. 

5. Workout with friends and enjoy the social connection. 

6. Keep a journal of your workouts, measurements, 

weight loss, and milestones. Track your progress and 

refer back to it when you need some added motivation. 

7. Don’t get discouraged. Tell yourself each time you 

complete your workout that you will feel much better 

after you’ve done it, and you will be one step closer to 

meeting your goal. 

“BE A PRODUCT OF THE PRODUCT” 

Another fitness motivator to keep in mind is the 

importance of setting a good example to your downline. 

By using Sunrider ® products and doing the workouts, 

you will naturally look and feel your best. Sharing 

your own fitness success story about how Sunrider has 

transformed your life also supports what you are sharing 

and recommending. 

Although exercise is an important factor 

in a weight-loss program, diet is equally 

important. 

Here are some ways to help you keep your food intake in check 

and avoid the common traps associated with weight gain: 

1. Plan your meals ahead and pack your lunch when 

you’re traveling or running errands. Make sure to give 

yourself a healthy daily dose of fruits and vegetables and 

stay hydrated. 

2. Cook healthy. Reduce butter and fats in recipes, avoid 

excess sugar, and use only lean meats. 

3. Stay away from heavy cream, oils, and cheese in your 

dishes. Although you might compromise a little on the 

taste, the benefits will be worth it. 

4. When eating out, choose healthy options and don’t 

splurge during the holidays. 

5. Plan to eat before going to parties, so that you aren’t 

tempted when you arrive. Opt for the fruit and vegetable 

tray and keep your alcohol intake to a minimum. 

6. At potluck parties, be sure to make something tasty 

and healthy that you’ll enjoy eating, in case healthy 

selections are limited. 

7. Eat in moderation. It’s not necessary to deny yourself 

any food and don’t beat yourself up if you overindulge. 

Just get back on track at your next meal. 

Whichever fitness plan you pursue, stay focused and 

motivated, and continue to work toward your goal! 


| SUNRIDER SHAKES 

SUNRIDER 

SHAKES 

Revitalizing Nutrition That Stands Out In The Crowd 

Sunrider ® shakes are one hundred percent plant based, zero percent gimmicky, so you can share them with your 

customers and downline with full confidence. Like every single one of our products, they are based on Dr. Tei-Fu Chen’s 

Philosophy of Regeneration ® . This philosophy condenses thousands of years of Chinese herbal wisdom and synergizes it 

with Western scientific discoveries to nourish and balance the body the natural way. 

Each serving of our shakes is loaded with protein, vitamins, antioxidants, and more. We use real foods not chemicals, and 

we take meticulous care when harvesting, selecting, and processing our ingredients to ensure you get balanced nutrition 

and its maximum benefits. 

Most protein shakes out there carry a lot sugars, synthetic vitamins, and artificial flavors. In contrast, our philosophy and 

owner’s expertise have allowed us to create these 4 mouth-watering shakes without altering, and even enhancing, the 

nutritional value of their ingredients. 

Here’s a guide you can use when talking about our shakes with your prospects: 


SUNRIDER SHAKES | 

Product What is it? How to use it Key Benefits What’s in it? 

NuPlus ® 

The most 

nutritious 

“un-cereal” 

breakfast, or 

snack 

It puffs up when 

mixed with milk, 

water, or juice. A 

versatile herbal 

food—enjoy it as a 

super-nutritious type 

of cereal or snack, use 

it in baking, or make 

a shake with your 

favorite Sunrider ® 

beverage 

- Naturally derived 

bioflavonoids, 

antioxidants, 

amino acids, and 

phytochemicals 

- Fills in your 

nutritional gaps with 

micronutrients 

- 1 gram of sugar* 

- 60 calories* 

- Iron, vitamin C 

- Chinese yam, 

fox nut, and 

lotus root 

* Per serving - 

Simply Herbs flavor 

VitaShake ® 

On-thego 

meal 

replacement 

This balanced meal 

is ready in seconds. 

Mix it with other 

ingredients like fruits 

or SunFit ® Protein 

Plus to maximize 

your nutrition. For 

recipes ideas, watch 

our Cooking with 

Katie episodes by 

subscribing to our 

YouTube channel: 

Sunrider International 

- Good meal 

replacement and 

between-meal snack 

- Made from wholefood 

sources for 

maximum nutrient 

absorption 

- Naturally delicious 

flavors the whole 

family loves 

- 5 grams of sugar* 


- Coix fruit and 

prebiotics 


Strawberry flavor 

SunTrim ® 

Shake 

A weightloss 

meal 

replacement 

that helps you 

feel satisfied, 

controls your 

appetite, and 

gives you 

energy 

Drink one shake 

prior to your meals— 

or better yet, use it as 

a meal replacement 

to manage your 

calorie intake and to 

control your portions 

- Makes you feel 

satisfied longer 

- 100% vegan 

- Supplies essential 

nutrients and 

complex carbs 

- Great dark 

chocolate taste 


- Complete protein 

(all 9 amino acids) 

- Garcinia fruit and 

lycium berries 

- Vitamins A, C, and E 

* Per serving 

Chocolate flavor 

SunFit ® 

Protein Plus 

The complete 

protein 

add-on that 

enhances 

your day, your 

nutrition, and 

your shakes 

Why go to the grocery 

store to buy milk? 

Add this great-tasting 

powder to your shakes 

or drink it by itself to 

power up your protein 

intake. Great for preand 

post-workout 

nourishment 

- 100% vegan 

- No pointless 

thickeners, artificial 

flavors, or added 

sugars 

- Supports muscle 

growth and recovery 

- Complete amino acids 

profile, including 

branched-chain 

amino acids (BCAAs) 

- 20 grams of 

protein* 

- Biotin and vitamins 

A, B, C, D, E, and K 

- 15 g of complex 

carbs 

- Pea and rice protein 


Vanilla flavor 


| SUNRIDERS UNITE 

SUNRIDERS 

UNITE 

TO RAISE 

FUNDS FOR 

DISASTER RELIEF 

Sunrider reaches out to its IBOs and staff in fundraising drives to aid victims of 

devastating hurricanes. 

From hurricanes and flooding to earthquakes and 

landslides, 2017 was hit by a record-breaking number of 

deadly natural disasters. Among these was Hurricane 

Harvey, an extremely destructive Atlantic hurricane that 

became the first major hurricane to make landfall in the 

United States since 2005. In a four-day period in August 

2017, the system meandered over eastern Texas and 

adjacent waters, causing catastrophic flooding, inundating 

hundreds of thousands of homes, displacing more than 

30,000 people, and prompting more than 17,000 rescues. 

Later in the fall of 2017, the one-two punch of Hurricane 

Irma and Hurricane Maria hit regions in and across the 

Florida Keys, the Caribbean, and Puerto Rico. Irma was the 

strongest Atlantic basin hurricane ever recorded, and its 

winds devastated the island nation of Barbuda, damaging 

95% of the buildings there. 

Maria hit the US territory of Puerto Rico in the middle of 

September. It was the first Category 4 hurricane to directly 

impact the island in 85 years, and its damage was sprawling. 

In the immediate aftermath, nearly all of Puerto Rico's two 

million citizens were without power. To date, many of them 

are still in need of basic supplies and amenities. 

In response to these disasters, Sunrider organized two 

fundraising campaigns spearheaded by Dr. Tei-Fu and 

Dr. Oi-Lin Chen, pledging to match donations contributed 

by its staff and IBOs in the U.S. and Canada. The combined 

amount for the two campaigns totaled more than 

$50,000. Much of this amount was given to Direct Relief, a 

humanitarian aid organization whose work has earned wide 

recognition from independent charity evaluators, including a 

100% fundraising efficiency rating from Forbes. 


Snack happy 

without the guilt 

• Real fruit 

flavor 

® 

• Vitamins B12, 

D, and E 

• 100% Vegan 

• GMO free 

• Made 

with stevia 

• High in fiber 

smart gummy ® 

Natural fruit flavor, fiber, vitamins, and no added sugar or gelatin make them a 

healthy everyday treat. And carrying and sharing them is easy with the handy 

container. 100% vegan, wholesome, and delicious. 

©2018 The Sunrider Corporation dba Sunrider International. All rights reserved.

| WHY CHOOSE SUNRIDER? 

THE 

WHY 

OF 

OUR 

WHY 

PAGE 

Are you using and sharing the new Why Choose Sunrider? web page daily to grow 

your business? If not, why not? Thousands of Sunriders already are! 

L O V E 

the products that transform the way 

you look, feel, and live. Switch from 

the products you normally use to the 

products you love. 

SHARE 

the products and the business 

opportunity. Use the tools like the 

Why Page and share them with 

prospects. Share your story and 

have your team members share 

their stories. 

LEAD 

others to success. Mentor and 

guide your team to help them 

grow their business and advance 

in rank. Teach others how to Love, 

Share, Lead...and watch your 

business grow! 

WHAT IS IT? 

The “Why Page” is a content-rich web page that makes it easy to 

share Sunrider. It’s only one page, but it provides a comprehensive 

and compelling overview of Sunrider, plus insights into what makes 

the company better than the rest. 

WHY CAN’T I JUST TALK 

ABOUT SUNRIDER? 

To use an analogy, it’s the difference between you telling someone 

about a great movie and someone actually going to watch the movie. Seeing 

it for yourself is always more immersive, impressive, and impactful. 

WHY IS IT SO IMPORTANT? 

Sunrider is all about engagement: This means talking to people— 

your family, friends, acquaintances, and people you run into when 

you’re out and about. In fact, eighty percent of your time doing 

Sunrider should be spent inviting new people to look at Sunrider and 

following up with them. The Why Page is the perfect tool for this. 

WHAT’S ON IT? 

It features curated content that informs, excites, and engages 

prospects. Four videos cover key areas of the company. There’s also a 

downloadable brochure that explains Sunrider’s compensation plan 

and a downloadable Fast Start Program Guide that details a step-bystep 

path to success. 

• Why Choose Sunrider? (video) 

• Meet Dr. Tei-Fu Chen (video) 

• The Sunrider Product Difference (video) 

• 2017 Sunrider Grand Convention Highlights (video) 

• Infinity Compensation Plan Brochure (PDF) 

• Infinity Compensation Plan Fast Track Guide (PDF) 

We speak your language. And here’s more great news. The Why 

Page is available in multiple languages! 


WHY CHOOSE SUNRIDER? | 

HOW DO I 

SHARE IT? 

Why Choose Sunrider?: Discover how Sunrider empowers you to define 

your own future and reach goals you never thought possible. 

There is no quicker or easier 

way to introduce prospects 

to Sunrider. Just copy the link 

www.sunrider.com/why 

onto an email or text message 

and hit send. 

Conversational examples: 

Meet Dr. Tei-Fu Chen: Sunrider’s founder talks about his lifelong mission of 

helping others improve their health and longevity by creating the world’s 

best herbal foods. 

Sharing: 

When you’re talking to 

someone you know, you can 

say something like: 

“Hey ____, I really respect your 

opinion. I’m involved with 

something that I think you’d 

really be interested in. Can you 

watch a five-minute video?” 

Make sure they commit to 

watching it: “Will you watch it? 

Great, when will you watch it?” 

And then follow up accordingly. 

“Great, I’ll call you at ___ to see 

what you think.” 

The Sunrider Product Difference: Discover how 5,000 years of Chinese 

herbal study synergize with cutting-edge technology to create products that 

promote balance and optimal health. 

Follow-up 

“What did you like about the 

video? I’d love to share more 

info with you. So, when can 

we get together?” 

2017 Sunrider Grand Convention Highlights: The next best thing to 

attending Grand Convention is watching this highlight video that captures 

the power, passion, and the people that drive this transformative event. 

The Why Page will eventually be 

available for all IBO countries. If 

your country doesn’t currently have 

it, please visit www.youtube.com/ 

user/SunriderIntl and click Playlist 

to find the The Why Page Playlist. 


| INCOME CLAIMS 

DOs & 

THE 

DON´Ts 

OF INCOME CLAIMS 

Imagine that you earned a big bonus from Sunrider and were presented with an 

oversized cardboard check on stage during convention. You’re proud of the check 

and want to post it on Facebook. No problem, right? Wrong. 

The danger here is that by doing this you could lose your 

distributorship and place the company in jeopardy with the 

Federal Trade Commission (FTC). 

The example depicted above is related to a prevalent 

problem in the network marketing industry referred 

to as improper income claims. An income/earnings 

claim is a statement made by a company or its 

representative about the income an individual can 

earn from a business opportunity. 

THE FTC MANDATES THAT 

IT’S ILLEGAL TO MAKE 

MISLEADING STATEMENTS 

ABOUT INCOME. 

And examples of “misleading” cover a broad spectrum. 

At one end are actions that may appear harmless, such as 

stating actual earnings that you or someone makes if they 

are higher than average earnings. Showing your check— 

even an ordinary one—to prospects, and again, posting a 

photo of your check on social media is prohibited. 

Furthermore, the FTC doesn’t allow you to tell prospects 

about (or show photos that depict) lavish lifestyles. 

This means no scenes of exotic travel, fancy cars, lavish 

mansions, and yachts when prospecting. You also can’t 

tell someone that they can quit their job and easily earn as 

much doing a network marketing business. 

On the extreme side are examples of people doing things 

that can be viewed as unethical. For example, some top 

earners show their big bonus checks to prospects to entice 

them to join. Some even exaggerate or lie about how much 

they make to attract others. And it’s not uncommon for 

distributors to project examples of incredible incomes that 

can be earned as a distributor. 

The “income proposition” is the engine that drives many 

businesses in network marketing, so the FTC is vigilant and 

comes down hard on violators. 


INCOME CLAIMS | 

SO, FACED WITH ALL OF THESE 

PROHIBITED PRACTICES, 

WHAT CAN YOU DO? 

Share the types of bonuses that new IBOs can earn. You 

can tell prospects about Sunrider’s Retail Sales Bonus, 

the Fast Start Bonus, the Unilevel Bonus, and the Star Elite 

Advancement Bonus. 

While you can’t provide prospects with modeled income 

scenarios (for example: if you recruit two people a month 

for three months, you can earn $1,000), you can ask your 

prospects to provide the scenarios they think they can 

achieve. For example, ask them, “How much volume do 

you think you can sell?” 

Based on their answer, you can show them how to calculate 

how much they could make on the Retail Sales Bonus using 

our Compensation Plan Brochure. You can tell them they 

can earn a $100 advancement bonus when they reach Star 

Elite in their first three months and that they can earn a 

$500 advancement bonus when they reach Ace Royal. 

The bottom line is that making false or misleading income 

claims in the network marketing industry is prohibited. 

Results always vary. How much you or someone in your 

upline makes has no impact on how much someone else will 

make in the business. Like in any other business, it takes 

hard work and persistence to achieve success. 

HONESTY AND MODESTY 

WORK BEST IN THIS 

BUSINESS. 

Earning trust is invaluable in growing your business. 

Good business conduct will ensure that those whom you 

sponsor don't feel misled or deceived, and as a result, will be 

more likely to stick with you. 

FAQ 

Q: What if a prospect asks me how much money I make 

in my business? 

A: Simply tell them that the FTC forbids you from 

disclosing your income if it’s above the average. (You 

can, however, share the average earnings disclaimer.) This 

allows you to avoid setting false expectations and at the 

same time demonstrates integrity. As their sponsor, it’s 

your role to help them avoid the landmines that may hurt 

them and their business. 

Rather than talking about your 

income or showing them your 

check, share the average earnings 

disclaimer from Sunrider. 

Earnings stated are not necessarily representative or typical of earnings 

Sunrider Independent Business Owners (IBOs) can or will earn through 

participation in the Sunrider Infinity Compensation Plan. These statements 

should not be considered as guarantees or projections of your actual 

earnings or profits. The average annual income of active Sunrider IBOs 

based on the months they were active was calculated using January 2018 

income data, as that was the first month the compensation plan was in effect 

in its entirety, and then annualized. The calculated average annual income of 

an active IBO is $4,394.65. An active Sunrider IBO is an IBO who has 100 PV 

or more in a month. As with any other independent business, success results 

only from dedicated sales efforts, hard work, diligence, and leadership. 


| CONNECT WITH CONTENT 

CONNECT 

WITH CONTENT 

MADE JUST FOR YOU! 

Our videos and podcasts are fun, free, and 

full of content to enrich your Sunrider lifestyle 

REACH OUT TO EXPAND 

YOUR NETWORK: 

Sharing our videos on Facebook is a great way to get 

others interested in Sunrider. Simply click Share on 

the video and add a comment about the video to get the 

conversation started. 

COOKING WITH KATIE 

Nutritious, delicious recipes blended with the 

host’s practicality, creativity, and humor— 

all the ingredients for a great cooking show. 

Description: Cooking with Katie is a popular video 

series hosted by Katie Chen, a nutrition expert (M.S. in Food 

Science), who is also the wife of Dr. Reuben Chen. For over 

two years Katie has been serving up episodes to her growing 

viewership on how to make family-friendly fare. From 

smoothies and healthy snacks to main dishes and desserts, 

all of her recipes have two things in common: 

1. Sunrider ® foods: To add flavor and nutrition, Sunrider 

staples like NuPlus ® , VitaShake ® , SunnyDew ® , and 

Fortune Delight ® are key ingredients in her recipes. 

2. Convenience: As an on-the-go mom who runs a busy 

household, Katie understands the value of making 

hassle-free, nutritious meals her whole family will enjoy. 

Episodes: Watching these videos will make you hungry 

for more. Learn how to make these recipes and many others: 

• Coconut Berry VitaShake ® 

• Oatmeal Banana Muffins 

• Dr. Chen ® Secret Sauce Chicken 

• Pumpkin Smoothie 

• Laughing Latte 

• Sunrider Cocoa-Mint VitaShake ® 

• Mango Sunrise VitaShake ® 

• Sunrider Pumpkin Pancakes 

• Microwave Chocolate Mug Cake 

• Mean Green Smoothie 

• NuPlus ® Meatballs 

• Thai Noodle Salad Dressing 

• Sunrider Strawberry Banana Smoothie 

• Sunrider Snack Bites 

Where to watch: Sunrider’s YouTube and Facebook 

sites and Sunrider University. 


CONNECT WITH CONTENT | 

DR. REUBEN CHEN LIVE 

Dr. Reuben Chen’s dynamic new podcast series 

showcases his diverse expertise while presenting the 

information in an engaging interview format. 

DR. REUBEN CHEN’S 

FIT TIPS 

Dr. Reuben Chen’s video series provides 

expert-based info on key areas of healthy living. 

Description: In the fall of 2017, Dr. Reuben Chen 

launched the inaugural episode of Dr. Reuben Chen Live, 

a live streaming podcast that he hosts and co-produces. An 

expert in nutrition, fitness, biomechanics, herbal medicine, 

and other related fields, Dr. Chen has a lot to bring to the 

table. And he does it in a fun, relaxed way—it’s the perfect 

show to sit back and enjoy with a glass of Fortune Delight ® . 

The show provides an ideal outlet for sharing his 

passion for transforming lives through healthy living 

and Sunrider ® foods. He and his guests share insights, 

inspiration, and ideas, talking about hot topics targeted to 

be especially interesting and useful to Sunriders. 

Episodes: Previous shows include an inside look at a 

Sunrider employee’s personal weight-loss journey, the 

backstory behind “superfoods” (with his wife Katie Chen), 

and how to take advantage of the global reach of Sunrider’s 

Infinity Compensation Plan. 



YouTube: 

www.youtube.com/user/SunriderIntl /playlists 

Facebook: 

www.facebook.com/sunrider 

Description: The founder of the SunFit ® Program, 

Reuben K. Chen, MD, is a fitness expert and boardcertified 

physician specializing in sports medicine and 

pain management. In this video series, he shares his 

extensive knowledge to help others live and enjoy a 

healthy, active lifestyle. 

Episodes: Topics include: The importance of fiber • 

Cleansing vs. Balanced Nutrition • Does Sunrider use 

parabens or GMOs? • Hydration for peak performance 

• Dynamic stretching • Probiotics and digestive health • 

Family fitness • How carbs and sugar add to the waistline 

• Tips for healthy holiday eating • Balanced nutrition for 

vegetarians. 



THE WORLD’S 

GETTING SOCIAL: 

By 2020, approximately a third 

of our planet’s population will 

be using some form of social 

media, according to Statista. 

Currently, 60% of 

North Americans 

have at least one 

social account. 

Sunrider University (SRU): 

Log into the Business Center and click SRU 

(or link to SRU from your IBO Pages) 


| THE SLIM DOWN CHALLENGE 

UNWANTED WEIGHT, PREPARE TO DISAPPEAR 

THE 

SLIM 

DOWN 

CHALLENGE IS ON 

Hundreds around the world are accepting the challenge, and 

the results are nothing short of amazing. 

The Slim Down Challenge is one of Sunrider’s MAPs 

(Marketing Approach Plans). These highly effective 

tools are helping IBOs and ABOs grow their businesses 

like never before. Filled with fun and camaraderie, and 

backed by Sunrider’s best plant based products for weight 

management, the Slim Down Challenge is becoming an 

inspirational way to demonstrate that good nutrition and 

group support make anything possible. 

WHY THE CHALLENGE WORKS 

The Slim Down Challenge is based on 4 pillars for 

success: Socialization, Results, Recognition, and 

Follow-Up. People meet every week to share their stories, 

their ups and downs, and their determination to win. They 

talk about our products, give and receive support from one 

another, and hold each other accountable. 

“The fun part was receiving feedback from group 

members and the supportive setting,” says Limor H. 

from Israel, who completed her first Slim Down Challenge 

right after Grand Convention 2017. “Being part of a group 

really helped me stay on track. Plus, it has been a great 

promotional tool for my Sunrider business.” 

When the challenge ended, Limor showed to some of 

her friends her “before and now” photos, and the award 

she received. They all got super excited. “I made 2 new 

customers along the way and have 4 people ready to join 

me on my next Slim Down Challenge,” she adds. 

HOW THE CHALLENGE WORKS 

• People willing to enter the Slim Down Challenge pay a 

small participation fee of $40 to create a money pot 

• They commit to lose 4% of body weight during a period 

of 4 weeks 

• The participants who accomplish their weight loss goal 

will split the pot that comes from the $40 participation 

fee, minus 10% ($4) that will be used toward recognition 

and rewards 

• IBOs and ABOs will host a weekly meeting to share 

nutritional and fitness tips, and to encourage the use of 

4 Sunrider ® products: SunTrim ® Shake, SunFit ® 

Protein Plus, Fortune Delight ® , and VitaTaste ® 

• Participants are encouraged to post their 

recipes and results on Social Media using 

thehashtags: #IacceptTheChallenge #Sunrider, 

#SlimDownChallenge, #LoveShareLead 

• IBOs and ABOs running the challenge will create followup 

groups using instant messaging platforms like 

WhatsApp, Facebook Messenger, WeChat, etc. 

“After taking the Slim Down Challenge training at 


THE SLIM DOWN CHALLENGE | 

SIMPLY PUT: 

40 dollars. 4 percent. 4 weeks. 4 products! 

Grand Convention 2017, I decided to launch one with my 

group,” explains Violet F. from Canada, who successfully 

completed her first challenge. “We met each week. We 

shared information and encouraged each other, and the 

support we received from one another kept us focused. It 

was a time well spent, and we’re ready to do it again.” 

3. Create a group on Facebook, WhatsApp, or a similar 

platform to inspire and encourage each other 

4. Invite your downline, friends, and customers to join you 

5. Get the social media ads, flyers, and invitations 

available at Business.Sunrider.com under the MAPs 

section, or at Sunrider University 

6. During and after the challenge, share your actual 

results. This can lead into a launch of another challenge 

7. Post pictures of your shakes and products 

8. Make the challenge fun from the beginning to the end 

9. Keep inviting people 

PEOPLE GET RESULTS 

“I started feeling and looking better from 

week one.” 

- Joan S. 

“I find it very difficult to lose weight on my 

own, but the group setting was perfect.” 

- Patti L. 

WHAT DO YOU NEED? 

To run a fun and successful Slim Down Challenge you’ll 

need: 

1. Great attitude 

2. Digital scale and digital camera (or smartphone) 

3. Pens, receipt pads, folders, and forms 

4. Hot and cold water to prepare Sunrider ® products 

5. The 4 essential products for the Slim Down Challenge: 

Fortune Delight ® , SunTrim ® Shake, SunFit ® Protein 

Plus, and VitaTaste ® (or the SunFit ® Pack). You can also 

have snacks like SunBar ® and NuPuffs ® 

6. Cups, spoons, napkins 

7. Tape measures 

8. Giveaways like Shaker Bottles, Sunrider ® Gift cards and 

products (optional) 

9. Copies of the Sunrider ® Product Catalog 

10. Slim Down Challenge invitations, flyers, and social 

media ads, as well as Certificate of Achievement and/ 

or Certificate of Participation available at your Business 

Center (Business.Sunrider.com) 

HOW TO PROMOTE YOUR 

CHALLENGE FOR BIG SUCCESS 

1. Participate in the challenge yourself so you have a 

success story to share 

2. Promote your challenge on social media 

YOU KNOW YOU 

CAN DO THIS 

What: Slim Down Challenge 

When: Your days. Your schedule 

Where: 4 corners of the world—and a place to hold 

weekly meetings 

How: 40 dollars. 4 percent. 4 weeks. 4 products. 

Why: Because with Sunrider anything is possible! 

Go to your Business Center at Business.Sunrider. 

com to download tools and learn more about the 

Slim Down Challenge and other Sunrider MAPs. 


| INFINITY COMPENSATION PLAN FAQ 

INFINITY 

COMPENSATION 

PLAN 

FAQ 

1. WHAT IS THE INFINITY 

COMPENSATION PLAN? 

It’s a best-in-class compensation plan that empowers 

you to start earning right from the moment you join. 

No special skills are required. We offer 9 different 

bonuses, so your profits grow as you grow your 

business. And here’s something truly special: you can 

earn infinitely deep within your organization and in 

multiple ways on the same volume! These are exciting 

features, but let’s start at the beginning. 

2. HOW DOES ONE WORK THIS PLAN? 

You progress in this plan through the following 

four phases: 

• Getting Started 

The new Sunrider compensation plan streamlines a 

clear path to success. It’s designed to get you off to a 

fast start and to progress steadily. 

• Growing Your Team 

Share your passion and knowledge with your team to 

build a robust, sustainable business. 

• Developing Your Leaders 

By inspiring and guiding rising stars to success, you 

reap the rewards when you help others succeed. 

That’s extraordinary. 

• Maximizing Your Potential 

Reach the top levels to take full advantage of the 

plan’s incentive-rich structure and incredible 

earning potential. 

3. WHAT ARE THE DIFFERENT PLAN 

BONUSES? HOW ARE THEY TIED TO 

EACH OF THE PHASES? 

Our plan pays out 9 different bonuses, which are 

tied to the 4 phases as shown below: 

• Getting Started: 

1. Retail Sales Bonus 

2. Fast Start Bonus, 

3. Unilevel Bonus, and 

4. Star Elite Advancement Bonus 

 

 

• Growing Your Team: 

All of the above plus 

5. Ace Royal Advancement Bonus and 

6. Development Bonus 

• Developing Your Leaders: 


7. Turbo Infinity Bonus and 

8. Check Match 

• Maximizing Your Potential: 


9. Icon Bonus 

4. WHAT ARE THE DIFFERENT PAID-AS 

TITLES IN THE PLAN? 

Independent Business Owner (IBO), 

Star Star Prime Star Elite 

Ace Ace Prime Ace Elite Ace Royal 

Hero Hero Elite Hero Royal 

Icon Icon Elite Icon Royal 

5. HOW DOES A NEW IBO MAKE MONEY? 

OR HOW DO I EXPLAIN THIS PLAN TO 

A NEW IBO? 

A new IBO should just focus on the following 

4 bonuses, which rewards selling and starting a team: 

1. the Retail Sales Bonus, 

2. the Fast Start Bonus, 

3. the Unilevel Bonus, and 

4. the Star Elite Advancement Bonus 

These bonuses are straightforward and easy to explain. 

Just teach how to sell products to customers and how 

to start building a team to earn these bonuses. The 

“Getting Started” guide in the Starter Pack and Sunrider 

University will help you train others in the principles of 

selling and sponsoring. 


INFINITY COMPENSATION PLAN FAQ | 

6. WHAT IS THE DIFFERENCE 

BETWEEN PV AND DV? 

Personal Volume (PV) is the qualifying volume of you 

and your customers (retail and preferred). 

Downline Volume (DV) is the qualifying volume 

of you, your customers, and all of the IBOs in your 

organization and their customers. 

7. WHAT IS THE DIFFERENCE BETWEEN 

A BUILDER LEG AND THE MAX VOLUME 

RULE? WHY DO YOU HAVE THEM? 

 

A Builder Leg is a leg with one Active IBO (200 PV) and 

at least 1,000 DV in a given month. 

Max Volume Rule applies to DV only. Only up to 50% 

of the total required monthly DV may be counted from 

any one leg or from the IBO’s own PV for qualification 

purposes only. 

These are introduced to help IBOs create more stability 

in their organization and to discourage inventory 

loading. Having 4–6 strong legs is much more stable 

and sustainable than having just 1 strong leg. 

8. WHY IS THERE A TIME LIMIT ON 

THE FAST START BONUS AND STAR 

ELITE ADVANCEMENT BONUS? 

A new IBO’s first three months is the most important 

time period for their retention and success. These 

bonuses incentivize the IBO and their sponsor to help 

them start selling and sponsoring right away. It also 

gives them immediate, reachable goals for success and 

makes the business worth their time. 

9. WHY SHOULD YOU WORK TOWARD 

DEVELOPING LEADERS? 

Sunrider’s leaders are heroes to their downline, and 

we reward them for inspiring and mentoring others. 

As a Hero or above, you not only deepen your Unilevel 

Bonuses to 5 levels, but start qualifying for our amazing 

Turbo Infinity Bonus, which allows you to earn from Level 

6 down infinitely deep within your organization, and 

Check Match, where you can earn on your Ace Royals 

and above. These bonuses are so powerful because you 

can earn in multiple ways on the same volume. 

10. WHAT SHOULD I DO TO TAKE 

ADVANTAGE OF THIS NEW PLAN? 

There are 4 steps to successfully “work the plan”: 

1. Be an example of selling and sponsoring, 

2. Find your rising stars (the IBOs who are actively 

selling and sponsoring), 

3. Help your rising stars advance in rank, and 

4. Overbuild so you have multiple legs and depth for 

a strong foundation. 

WHAT OUR IBOs ARE SAYING 

ABOUT THE NEW PLAN 

"Sunrider has made it really simple for us to 

share the new plan with everyone. I simply use the 

PowerPoint slides and videos they have prepared 

to spark interest. There are many ways to earn and 

that get people very excited.” 

– Bobbi H. 

Icon, USA 

“The new plan truly rewards your efforts! We 

worked harder during the past three months and 

our income increased in great proportion.” 

– Esti and Joseph K. 

Newly qualified Ace Royal, Israel 

“The plan has bonuses and promotions that help 

the new IBOs grow faster. And when your downline 

grows you grow, and everybody wins.” 

– Lokshina L. 

Ace Royal, Russia 

“I love the new plan because the new ranks are 

achievable. I qualified to Hero Elite in November 

2017, and my goal is to reach Icon this year. 

Sunrider is the best!” 

– Saihlupii 

Hero Elite, India. 

“Thanks to the new plan I feel ambitious and 

empowered to grow my own business like never 

before. I’m holding business meetings every week, 

and people are signing up. We’ve always had great 

products, but now we also have the best-in-its-class 

compensation plan.” 

– Lee Yin-Chiang 

Ace Royal, Taiwan. 

“The new plan supports growth at every level. 

Whether I’m talking to new people or helping a 

new IBO reach the next level, I feel excited, because 

seeing others succeed is very rewarding.” 

– Leenanondat J. 

Hero Elite, Thailand. 

“It’s wonderful to help and see people getting to 

the next level. The results we’re having are keeping 

me focused and building momentum within my 

organization. I’m looking forward to an amazing 

2018, and I’m working on reaching a new rank 

next year.” 

– Linn D. 

Hero, Australia. 


| BOOST YOUR BUSINESS 

A CLEAN, GREEN WAY TO 

BOOST YOUR BUSINESS 

Visiting the home of a prospect or customer is a great way to promote and sell 

Sunrider ® household products 

It gives you a chance to talk about product benefits and 

prove their effectiveness with hands-on demonstrations. At 

the person’s home, begin by gathering all of their cleaning 

products. Place them on a table with the Sunrider ® 

household products next to them. 

Inspect the ingredients. Show the person the labels 

on their cleaning products. How many potentially hazardous 

ingredients are there in each of them? Now look at 

Sunrider’s products. They’re nontoxic and made with natural 

ingredients. While typical cleaning products are loaded 

with chemicals that are dangerous to keep in your home and 

harmful to the environment, Sunrider’s household products 

are safe for people, pets, and the environment. 

Demonstrate the difference. Do a demo that 

shows the effectiveness and and versatility of SunBright ® 

SuperClean Household. Pick a few places in the house 

to clean. Choose areas that are well lit and have some dirt, 

so that they’ll look better after cleaning. Windowsills and 

tabletops are good areas for this. 

Explain how Sunrider ® products are highly concentrated and 

that you only need to use a little bit to get fantastic results. 

Point out how this one product does the job of multiple 

household cleaning products, cutting out the clutter and 

need for dish soap, glass cleaner, and spray cleaner. You can 

use it virtually anywhere in your home: in the dishwasher, 

on appliances, on walls, on glass, on your car, and on almost 

any type of floor—even carpet! 

Other cleaners have strong fumes that can leave you 

with a headache or worse. This citrus-scented formula 

uses, essential oils like lemongrass oil and tea tree oil to 

make your living environment clean and naturally fresh 

smelling. 

SunBright ® SuperClean Laundry is another good 

product to contrast with other brands, which are typically 

loaded with toxic chemicals and artificial fragrances. Why 

would you want those on your clothes, in contact with your 

skin, or floating through the air in your home? 

Many popular laundry detergents contain harsh 

surfactants that remove oils from the clothes, but they 

don’t wash out in the rinse. When these remain on the 

clothes, they can strip away oils on our skin, which can 

cause irritation and aggravate skin conditions. 

Phosphate free, biodegradable, and eco friendly, our 

hypoallergenic formula is kind to waterways and 

completely safe for your family. SunBright ® SuperClean 

Laundry lets you clean your clothes safely. It’s economical 

too; just half a capful gets a regular load of laundry clean, 

bright, and fresh. 

You can also share how SunBright ® Bleach gets washables 

their brightest without the use of chlorine, a chemical 

element that not only harms the environment, but can also 

irritate the skin, eyes, and respiratory system. Its natural 

formula whitens and brightens without stripping color 

from fabrics. This nontoxic, eco-friendly formula brightens 

and cleans laundry, upholstery, and appliances. 

To dramatically show how effective our produce rinse is 

(especially compared with plain tap water), do a SunSmile ® 

Fruit & Vegetable Rinse demonstration with broccoli 

heads. To see how to do the demo, you can watch the 

video titled “Sunrider SunSmile ® Fruit & Vegetable Rinse 

Vegetable Cleaning Demonstration” on the Sunrider 

International YouTube channel. 

Finally make sure to invite your guests to try the products 

too. You never know how many products will be sold, and 

they’ll love seeing how sparkling clean and refreshed their 

home becomes. 

Closing. After your demonstration and talking about 

the products, have order forms ready or the Shop Online 

website open on a device for easy ordering. Prompt the 

guests and let them choose by asking, “Which products 

would you like to get today?” Help them order and make 

suggestions about complementary products. 

HOUSEHOLD HAZARDS: 

It’s estimated that the typical American home contains 

3–10 gallons of toxic materials—everything from glass and 

bathroom cleaners to garden pesticides and fertilizers. 

Toddlers and young children are especially vulnerable, 

partly because of exposure, as they virtually live on the 

floor and tend to put things in their mouths. 

The labels on many cleaners have warnings of “Danger” 

or “Poison,” and other tell-tale hazard warnings, such as 

”corrosive“ or ”may cause burns.“ Avoid products that list 

active ingredients of chlorine or ammonia, which can cause 

respiratory and skin irritation and will create toxic fumes if 

accidentally mixed together. 


BOOST YOUR BUSINESS | 

HOUSEHOLD PRODUCT SWITCH AND REPLACE CHECKLIST 

Cut the clutter and streamline the way you clean 

SAFE, NONTOXIC, ECO-FRIENDLY 

SUNRIDER ® PRODUCTS 

PRODUCTS WITH POTENTIALLY 

HAZARDOUS INGREDIENTS 

SunBright ® 

SuperClean 

Household 

Glass cleaner, floor 

cleaner, car wash formula, 

dishwashing detergent, dish 

soap, counter cleaner, tile 

cleaner, bathroom cleaner, 

carpet cleaner, upholstery 

cleaner, appliances cleaner 

(with ammonia, glycol ether, 

isopropyl alcohol) 

SunBright ® 

SuperClean 

Laundry 

Laundry Detergent (with 

phosphates, brighteners, 

1,4-Dioxane, bleach, 

fragrance) 

SunBright ® 

Bleach 

Bleach (with chlorine 

and other caustic, 

corrosive chemicals) 

SunSmile ® 

Fruit & 

Vegetable 

Rinse 

Produce washes and dish 

soap (with phosphates, 

triclosan, fragrance) 

START A CONVERSATION, NOT A SALES PITCH 

“_____, you seem to be the type of person who’s interested in healthy living, right?” 

“Well, I’ve been using some natural household products that have made a huge difference in my home. I think they’d 

be a perfect fit for your lifestyle. I’d love to show them to you. When would be a good time for me to stop by?” 


| ATTENDING EVENTS FOR SUCCESS 

ATTENDING EVENTS I S 

CRUCIAL FOR SUCCESS 

Amazing things can happen when positive people come together who share the 

same goals and dreams. 

If you’re serious about success, attending Sunrider 

events should be a top priority. Self-motivation and 

learning about the business from training materials is 

good, but it’s not enough. Going to events can benefit your 

business in powerful ways. 

Meet people, gain knowledge 

We are a product of our environment—who and what we 

surround ourselves with plays a big part in our success. 

When you attend a Sunrider event, you’ll be able to network, 

learn from accomplished Sunriders, and experience things 

you never would at home. 

Build confidence, establish belief 

Attending events allows you to see that you’re part of 

something much bigger than yourself. Attending Sunrider’s 

Grand Convention gives you a deep understanding of our 

culture and vision; this in turn makes you more committed 

and confident to share Sunrider with others. 

Plan to hold events with your leaders 

Teach others how to hold their own events. Build and 

promote your events so everyone grows together. 

Energize yourself and your business 

You’ll have the chance to interact with other people who are 

excited about making incredible things happen. Where else 

but at a Sunrider event can you share ideas and inspiration 

with so many like-minded, goal-driven people? 

Reinforce relationships 

Events are a great time to bond with people on your team 

and create a team culture, aspects that can’t be replicated 

with video/conference calls. Events are also the perfect time 

to recognize others for their achievements, which instills 

motivation to grow further. 

Lead by example 

Remember your team is going to move at the speed of its 

leader—YOU. As the leader, you need to set the example. So 

the next time you’re thinking about making an excuse to 

not attend an event, remember that your team will probably 

follow your lead. 

Sunrider is a business of the heart 

It’s not just about receiving information—it’s about making 

an emotional connection and inspiring change and action. 

It’s about fellowship and shared dreams. Events are where 

all this and more happens. 


ATTENDING EVENTS FOR SUCCESS | 

GRAND 

CONVENTION— 

THE MUST-ATTEND EVENT OF THE YEAR 

Learn from the best 

Only the best of the best speak at Sunrider Grand 

Convention. You’ll be able to learn from the top leaders 

and earners in Sunrider from around the world. You’ll 

gain insights about their keys to success. And you’ll 

realize you too CAN succeed. 

Remember your “why” 

Sometimes you just need to get away from your routine 

and remind yourself of your dreams. Convention helps 

reignite your passion and remind you why you joined 

Sunrider in the first place. 

Stay current and connected 

There are always some BIG reveals at convention. It’s 

where new products and marketing tools are launched 

and new trends and technologies are explained. 

Tour our Los Angeles Manufacturing Plant 

See the immense size and complexity of this onemillion-square-foot 

facility, which houses research labs, 

pharmaceutical-grade equipment, and everything else 

needed to create the world’s best herbal products. 

Invite everyone on your team 

Go to convention to learn from and be inspired by other 

IBOs. Another person’s story can be exactly what they 

need to hear. 

EVENTS COME IN ALL 

SHAPES AND SIZES: 

• Small parties and meetings at home 

with a few people 

• Weekly events and larger monthly 

events 

• Events at community centers and 

in hotel meeting rooms 

• Corporate incentive cruises, 

regional meetings, grand 

convention 


Save the date for Sunrider’s biggest event of the year 

Anaheim, California July 31– August 4 

www.sunrider.com 

©2018 The Sunrider Corporation dba Sunrider International. All rights reserved.

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