Allerton Swimwear IMPACT 2018

RECLAIM | WINTER 2018
Reclaim is Allerton’s first Athleisure offering, aiming to
inspire women to be their best selves. Allerton’s first capsule
Athelesiure collection is rooted in authenticity, with pieces
designed to be worn from studio to street with a philosophy
of a balanced, healthy lifestyle that drops the expectations
of activewear.
Allerton aims to reclaim activewear by freeing fitness from
performance and competitiveness as well as using high
quality, small run and reclaimed fabrics, producing limited
edition pieces for individuals.
Encouraging health and movement, whatever that means
for you.
MOVEMENT
Designed to help make
moving through life easier,
Reclaim uses ties and
wrapping so you can adjust
to your comfort level,
adapting to whatever you
might be doing. Reclaim is
informed by fashion, without
abandoning function.
Balancing Fashion and
Function is what we do best.
CONSCIOUS CONSUMPTION
Reclaim is a transeasonal
collection with pieces
which can be layered and
interchangeable with your
current wardrobe, weather
active or leisure. Using
reclaimed, regenerated
and end of roll fabrics
made ethically in Australia,
Allerton delivers high quality
pieces with minimum
environmental impact.
COMFORT FACTOR
Fabric which is durable,
tested and high quality
allows for movement with
maximum comfort, allowing
comfort and style to coexist.
Soft edges and functional
design provides women with
the right gear, whatever she
is doing.
EMPOWERING
Don’t sweat the small
stuff. Our approach to
Athelesuire and Swim is that
of liberating women from
discomfort, allowing them
to take control and move
freely. We believe in freeing
fitness from performance,
each piece is designed
for comfort and function,
allowing women to squeeze
in a workout after shopping