The AP How to find your passion

HELLO!
So your current career isn’t working for you.
You’re not alone.
Research carried out by the London School of Business and Finance in 2015 revealed that
47 percent of UK professionals want to change their career, but most don’t out of fear.
And 20 percent are scared to make the change because they don’t know which career to
switch to.
You’re reading this guide and that suggests that just like that 20 percent, you also want to
make a change but have no idea what to change to. Alternatively, you may have a number
of paths that appeal to you, but you’re struggling to pick the one you want to pursue.
One of the greatest lies that has been sold to us time and time again is that everyone
has a passion that burns so deep it’s obvious from an early age. That’s why as a
society we’re so obsessed with asking children: “What do you want to be when you
grow up?’’
For a lucky minority, that passion is clear from an early age – we all know people who knew
they wanted to be an artist, athlete or doctor from an early age – for the rest of us, however,
finding our life’s purpose can be a long process that leads to confusion, frustration and a
nagging feeling that something is inherently wrong with us.
But that's not true, and that’s why we created this guide.
Make no mistake, we aren’t saying that everyone has one passion and we can find that for
you, but all of us – yes, even you - has at least one career path that’s a great fit. But just as
it’s hard to find your way in the dark without a torch, it’s hard to see this path when you’re
drowning in confusion.
Consider this guide your torch.
We interviewed dozens of psychotherapists, life coaches and career coaches, and used the
information they gave us to put together the five key questions they said will help anyone –
no matter how confused – discover the work they are most passionate about.
Print out the following pages and work your way through the questions. They're quick and
straightforward, but they'll get you thinking in a way you never have and they'll pull out the
answers you need to get clear on your ideal career.
So, let’s get started.