Newark Culture Con 2018 Sponsorship Value

WOMEN
aged 17-33 are the fastest growing demographic of comics readers * 50% in attendance
AFRICAN AMERICAN WOMEN
According to Nielsen's report, African-American Women: Our
Science, Her Magic, African-American women’s consumer
preferences and brand affinities are resonating across the U.S.
mainstream, driving total Black spending power toward a record
$1.5 trillion by 2021.
The latest U.S. Census figures show African-American women
have majority ownership in more than 1.5 million businesses
with over $42 billion in sales.
(58% attendance)
*Nielsen Report, "Black Girl Magic" and Brand Loyalty is Propelling
Total Black Buying Power Toward $1.5 Trillion by 2021
LATINAS
At an average age of 31, Latinas are entering
their prime earning years and have made
impressive educational and entrepreneurship
gains, which have contributed to their
economic power. Latinas have increasingly
become the breadwinners and purchase
decision makers in their households.
(32% attendance)
*Nielsen Newswire, Latinas are Breadwinners, Driving
Growth and Influence for FMCG Categories
ASIAN AMERICAN WOMEN
Asian American women are tech-savvy jetsetters. This group is in
a constant state of discovering new content and consumer
products as they travel the world, juggle family and pursue
professional goals. 39% of Asian American women are
entrepreneurs and 46% say their goal is to make it to the top of
their profession. When it comes to spending, they’re not afraid to
demand brands and products that support and speak to their
values or personal goals.
City of Newark & Rutgers University - Newark
Student population is reflective of the city’s 1:1
ratio of women to men
(10% attendance)
*Nielsen Newswire - Asian American Women are Globe-Trekking
Tastemakers Using Digital Spaces to Influence Mainstream Consumer
Trends
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