Lingerie Market
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REPORT DESCRIPTION<br />
<strong>Lingerie</strong> <strong>Market</strong>:Outlook<br />
North America exhibited prominent growth in the global lingerie market in 2016. The growth is attributed<br />
to the presence of major players in the region and increasing number of initiatives to enhance sales. For<br />
instance, in 2018, Hanesbrands Inc., an apparel retailer company, acquired Bras N Things, Australiabased<br />
lingerie brand for around US$ 400 million. Bras N Things Pty. Ltd. has over 172 retail stores across New<br />
Zealand, Australia, and South Africa.<br />
Europe accounted for a largest share in the global lingerie market in 2016, owing to the increasing number<br />
of initiatives by major players to meet the growing demand for lingerie by consumers. For instance, in 2018,<br />
European <strong>Lingerie</strong> Group acquired Avangard, a Russian distributor of medical textiles and lingerie<br />
materials. Through the acquisition, the company aims to enhance the sales of fabrics to their lingerie<br />
customers in Russia.<br />
Asia Pacific is expected to hold the fastestgrowing market for lingerie over the forecast period. This is<br />
owing to the increasing purchasing power and rising influence of the western culture are the major factors<br />
driving growth of the lingerie market in this region.<br />
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