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FIRST DRIVE 2015 Lexus NX 200t<br />
to do the same. Then there’s the little matter<br />
of reliability, an area where Lexus has long<br />
enjoyed a hard-won reputation in the luxury<br />
category for not breaking. It claims the 2.0-liter<br />
turbo’s output has been optimized for precisely<br />
that. Yes, the Lexus folks told me the engine<br />
is capable of making more power -- stay<br />
tuned. Third is fuel economy, where Lexus is<br />
estimating 22/28/24 for the FWD 200t, and<br />
21/28/24 for the AWD model. How does that<br />
stack up to the competition? The less powerful<br />
Audi is rated at 20/28/23 and the more<br />
powerful cars are worse. While there’s no diesel<br />
model (a move I say thwarts the brand’s global<br />
ambitions), the hybrid 300h should return EPA<br />
numbers to the tune of 35/31/33 for FWD and<br />
33/30/32 with AWD -- impressive from a green<br />
perspective, no doubt. My big takeaway is<br />
that the NX 200t feels plenty powerful, though<br />
even in F Sport guise, an X3-rivaling sports car<br />
it’s decidedly not. Could Lexus shoehorn in its<br />
venerable 306 hp, 3.5-liter V-6? Probably, but I<br />
doubt NX customers will demand it.<br />
My gut tells me that people interested<br />
in the NX will be signing up because of the<br />
design and the technology. Let’s get the design<br />
portion of the conversation covered. I asked<br />
some pretty high-ranking Lexus bigwigs if they<br />
like the Predator-faced look of the new cars,<br />
starting with the polarizing (to put it mildly) IS.<br />
To a man their reaction was, “I personally don’t<br />
care for it, but we can’t stop selling ‘em!” I feel<br />
that the non-F Sport NX looks like a catfish with<br />
an overbite. However, and especially in white,<br />
the F Sport models snuck up on me. They look<br />
pretty groovy, as weird as it feels to write that.<br />
Maybe I’m getting soft? The rear three-quarter<br />
view is particularly well-wrought. Inside, the NX<br />
carries on the design direction first seen in the<br />
high-flying LFA’s cockpit that has shown up in<br />
the GS and IS. Not only does the NX cabin look<br />
premium and sporty, it feels the part, too.<br />
As for tech, gone is the teensy, emasculating<br />
joystick controller seen in other late-model<br />
Lexi. Yay! It’s been replaced with a functional<br />
and high-tech-feeling touchpad. You’ll need to<br />
spend about three minutes learning how the<br />
snap-to control of the icons work, but once<br />
you do you’ll realize it’s a slick solution. Most<br />
importantly for Lexus’s global aspirations, the<br />
touchpad allows for Chinese and Japanese<br />
character entry. Sadly the map still looks like<br />
it comes from a decade ago. As I told many<br />
Lexus people, Tesla exists, and if you’re coming<br />
to market with a nav screen less good than<br />
what’s in the Model S, you’re not launching at<br />
the top of the market. Remember, everyone’s<br />
phone has great maps built in. Audi uses<br />
Google Maps for a reason.<br />
Like some recent BMWs, the NX comes with a digital sound<br />
composer that plays car noises through a speaker (interestingly, it’s a<br />
separate speaker and not part of the stereo). Personal feelings about<br />
that piece of tech aside, one unique feature is a volume control knob<br />
for the piped-in sound, located below and to the right of the steering<br />
wheel. It allows you to control the amount of vroom, vroom coming<br />
into the cabin. After a few minutes of playing with it, I just turned it off.<br />
Much better, says me. There’s also a built-in wireless phone charger,<br />
to which I say amen.<br />
Lexus is planning on selling about 3000 NX units per month when<br />
the car goes on sale in November of this year. After spending a day with<br />
various models, I think 36,000 units for a year seems low. Remember<br />
that the big luxury growth segment is compact CUVs, and Lexus is<br />
showing up to the party with a very competitive product. Key point:<br />
Dealers have been howling for this thing. The NX is good-looking in F<br />
Sport guise, luxurious and high-tech enough, handles and rides well,<br />
and might be priced to fly off lots. The hybrid 300h is pretty forgettable<br />
and has weird-feeling re-gen brakes, but as stated earlier it will only<br />
account (maybe) for a tenth of overall sales. Getting back to the 3000<br />
units per month, Lexus also feels that NX sales will not interfere with<br />
sales of its cash cow, the almost 9000 RXs sold nationally. Truth be told,<br />
Lexus is creating two product channels at the moment. The drowsier,<br />
old-folk people-movers RX and ES, and the much more exciting, greatto-drive<br />
GS, IS, and now NX. Crucially, Lexus expects that half of the NX<br />
customers will be new to the brand. Especially if they see the newest<br />
luxury CUV as this season’s must-have bauble. This is just one man’s<br />
opinion, but I think Lexus has an upcoming hit on its hands.<br />
39 MOTOR TREND.COM \ October 2014 October 2014 / MOTOR TREND.COM 40