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6<br />

Pacific Sunwear of California, Inc.<br />

(together with its wholly-owned<br />

subsidiaries, the “Company,” “Registrant,”<br />

“Pacsun,” “we,” or “our”) is a leading specialty<br />

retailer rooted in the action sports, fashion and<br />

music influences of the California lifestyle. We<br />

sell a combination of branded and proprietary<br />

casual apparel, accessories, and footwear<br />

designed to appeal to teans and young adults.<br />

We operate a nationwide, primarily mallbased<br />

chain of retail stores under the names<br />

“Pacific Sunwear” and “PacSun.” The<br />

Company, a California corporation, was<br />

incorporated in August 1982. As of<br />

January 31, 2015, we leased and<br />

operated 605 stores in each of<br />

the 50 states and Puerto<br />

Rico, comprised of 2.4<br />

million total square feet.<br />

Our focus on brands<br />

and culture is clearly<br />

resonating with our<br />

target customers. We<br />

concluded 2014 with<br />

our 12th straight quarter<br />

of positive comparable<br />

store sales (increasing 6%<br />

in the fourth quarter) and<br />

recorded an increase in<br />

our annualcomparable store<br />

sales of 3%. Additionally,<br />

we continue to increase gross<br />

margins by reducing markdowns<br />

and imporving our inventory<br />

position. Since 2011, our gross<br />

margins have increased by 500 basis<br />

points and we believe we can still<br />

find a bit more.

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