5 Mercury Branding April 2017 This project was a two step process. First, we began as a class to create what the fictional company would be and what the logo would look like. Second, we broke off into individual groups and created the branding to match our personal styles. I chose to use bright colors and low poly art to go with my theme of dance. Mercury is an athleisure clothing line and to me that means exercising while enjoying what you do. For me dance seemed like the perfect fit.