GDPR - DETERMINING THE FUTURE OF DIGITAL MARKETING

5. Rise of the Inbound Techniques
With all the upcoming restrictions regarding customer privacy and data protection, the
increase in the application of inbound techniques by the marketers is bound to happen. As
Inbound marketing implicitly dictates that the consumer should come to the business, rather than
the other way around. The inbound marketing also know as content marketing aiming to provide
the users a more personalized experience, hence resulting in improvement in customer service.
Gated content, organic and paid social media, website registration pop-ups, webinars, event
subscriptions, etc. can generate leads, enrich our clients’ adventures or drive sales or conversion.
What we must do today is make our audiences aware of exactly what we will do with the data we
gather and where we store/use it.
Disclosure:
Although the above mentioned points are the product of the extensive research done by us,
however as we have mentioned above as well the interpretation of the regulation can vary from
business to business. It is strongly advisable for businesses to consult an advocate beforehand in
order to ensure 100 % compliance.
Few final words!
Now it may appear from the above mentioned points the arrival of GDPR might paint a bleak
picture for the future of digital marketing, however if business to adhering inbound principals
the quality of customer service will amplified through leaps & bounds without having to worry
about GDPR restrictions.
Now hate to state the obvious but better customer service means happy customer which results
into customer loyalty and so on and so forth, we’re sure you get the gist.
Well that’s our uptake on this, will keep you posted!!