The Spark Magazine (Apr 2018)

The Spark | Ignite/Connect/Achieve www.thesparkng.com www.thesparkng.com The Spark | Ignite/Connect/Achieve
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Bottom Line
Content
Building A Sustainable Brand
BOTTOM LINE
Building A Sustainable Brand
WIREDIN
1. Innovation and Music
2. The Ultimate App Guide To Music
Production
Dayo Adeyelure is the MD/CEO of Uber Sponsorships – a sponsorship consultancy, brand
partnership, and talent booking agency in the entertainment industry. In this exposé, Dayo
shares key insights on how up and coming artistes, producers and entrepreneurs in the
industry can acquire funding, grow sustainable businesses and build kickass brands.
- By Dayo Adeyelure
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FASTFORWARD
The Future of Music Distribution
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PRO BONO
1. Music Publishing: The New Wave
2. Understanding Music Laws In
Nigeria
VITAL SIGNS
Growth And Music
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FREESTYLE
Art and Music
Funding A Career In The Music Industry
The basic misconception in ‘funding’ a career is the one of
‘money’. In actual terms, funding a career is simply ACCESS.
Access can come in varying forms, the most common being
money. It is important to note that aside from money there are
several critical things needing to align for a successful career; the
singular most important being human capital and networking.
To fully understand the proper way to fund a music career,
the concept of ‘Value or Value Added’ must be appreciated.
Everything you get, earn or have access to use for economic
benefit is Funding. This can include something as intangible as
goodwill, a reference to actual tangible value of cash or use of
assets (equipment).
I tend to see issues and setbacks as obstacles to overcome to
reach your goals, and in response to the aforementioned
challenges, I’d say NETWORK. It is incomparable the amount of
goodwill, opportunities and ‘deals’ you would find if you insert
yourself in the right positions to meet people. Networking is also
not just about ‘meeting’ as it takes significant work to strategize
on who, how and when to approach an investor, partner or
company and pitch your position. So it’s not about being at all
the parties or events, its more about selecting the right places
and people to meet, and be readily armed with your pitch, a
good story to tell, and a winning smile. Networking has always
been the strongest platform in my career. I try to put myself in a
position or environment where I can meet people who I think can
be of support at some point in time.
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As a consultant, my first advice to a person looking for funding,
is to identify and quantify all the requirements they need to
achieve their objectives and identify the cash and non-cash
components. We are able to provide business advisory, core
intellectual property management and general logistic and
operational support. While you can’t deposit these offerings,
they are provided with economic capital of time, resource
allocation and most importantly intellectual investment, and YES
they have to be paid for in CASH.
START UP
Music 101
THE SPARK EFFECT
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BRANDSPARK
CHIDI OKEKE
Into The Mind of A Music Maven
ENGAGE
NativeMag vs Culture Custodian 1. The Chef
2. Alpha-Beta
FEATURES
1. Artiste Spotlight: DNA
2. Building A Solid Music Career
WHAT NEXT?
INTUNE WITH…
Ronke Bamisedun on Music and
Tourism
Human capital remains the single most important platform for
entrepreneurs looking to start a business in the industry. Success
is normally measured by the quality of people you surround
yourself with. However, cash remains king, and is a quick and
seamless way of those key pieces of hardware and equipment,
so I guess an equal and even split of efforts in generating cash
and cultivating human capital/building a network of support
(Infrastructure or Goodwill) would be my position.
The Challenges
One major challenge is that many newbies get very desperate
and accept anything that looks like cash. They are likely to
do anything and accept any term in exchange for funding.
They practically sell themselves in exchange for cash. Due to
the nature of our industry environment of man-know-man
or “come back with experience,” it is very hard for newbies to
break through. It becomes practically impossible for a talented
yet unconnected person to make it primarily due to the lack of
opportunity, funding and infrastructure.
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