The Travel & Tourism Competitiveness Report 2007 - World Economic ...
The Travel & Tourism Competitiveness Report 2007 - World Economic ...
The Travel & Tourism Competitiveness Report 2007 - World Economic ...
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Contents<br />
Partner Institutes v<br />
Preface xi<br />
by Klaus Schwab, <strong>World</strong> <strong>Economic</strong> Forum<br />
Executive Summary xiii<br />
by Jennifer Blanke and <strong>The</strong>a Chiesa,<br />
<strong>World</strong> <strong>Economic</strong> Forum<br />
Part 1: Selected Issues of T&T <strong>Competitiveness</strong> 1<br />
1.1 <strong>The</strong> <strong>Travel</strong> & <strong>Tourism</strong> <strong>Competitiveness</strong> Index: 3<br />
Assessing Key Factors Driving the Sector’s<br />
Development<br />
by Jennifer Blanke and <strong>The</strong>a Chiesa, <strong>World</strong> <strong>Economic</strong> Forum<br />
1.2 Taking <strong>Travel</strong> & <strong>Tourism</strong> to the Next Level: 27<br />
Shaping the Government Agenda to Improve the<br />
Industry’s <strong>Competitiveness</strong><br />
by Jürgen Ringbeck and Stephan Gross, Booz Allen Hamilton<br />
1.3 Using Policy Measures and <strong>Economic</strong>s 45<br />
to Improve <strong>Travel</strong> & <strong>Tourism</strong>–Related Policy<br />
and Business Decision Making<br />
by Richard R. Miller, <strong>World</strong> <strong>Travel</strong> & <strong>Tourism</strong> Council (WTTC)<br />
1.4 <strong>Tourism</strong> <strong>Competitiveness</strong> and the Development 55<br />
Agenda<br />
by Geoffrey Lipman and John Kester, United Nations <strong>World</strong><br />
<strong>Tourism</strong> Organization (UNWTO)<br />
1.5 Fulfilling the Promise: Positives and Potentials 67<br />
of <strong>Travel</strong> & <strong>Tourism</strong><br />
by Marilyn Carlson Nelson, Carlson<br />
1.6 Electronic Payments: A Catalyst for <strong>Tourism</strong> 75<br />
and <strong>Economic</strong> Growth<br />
by John Elkins, Visa International<br />
1.7 Investing in Air Transport Connectivity to 83<br />
Boost National Productivity and <strong>Economic</strong> Growth<br />
by Brian Pearce, International Air Transport Association (IATA)<br />
1.8 Long-Haul Hubs and the Future of Air Transport 95<br />
by Maurice Flanagan, Emirates Group<br />
1.9 <strong>The</strong> Challenge of Open Skies in the Middle East: 103<br />
How to Manage Competition in the High-Growth<br />
Air Transport Sector<br />
by Samer Majali and Geoffrey Weston, Royal Jordanian Airlines<br />
1.10 Driving <strong>Tourism</strong> Growth through 107<br />
Consumer-Centric Marketing<br />
by Brad Corrodi, Rosetta Marketing Group<br />
Part 2: Country/Economy Profiles and 113<br />
Data Presentation<br />
2.1 Country/Economy Profiles 115<br />
How to Read the Country/Economy Profiles .............................117<br />
List of Countries/Economies......................................................119<br />
Country/Economy Profiles..........................................................120<br />
2.2 Data Tables 369<br />
How to Read the Data Tables ....................................................371<br />
List of Data Tables......................................................................373<br />
Data Tables.................................................................................375<br />
Technical Notes and Sources 451<br />
About the Authors 455<br />
Acknowledgments 459<br />
iii
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