T R A C K D O W N - AusFilm

4.0
Membership
4.1.1
Tailored Member Services
Email Campaigns
Ausfilm members receive a variety of annual
benefits including the opportunity to
promote their business via Ausfilm’s
e-marketing service. Email “blasts” can
be sent to a tailored database of clients on
behalf of the members, further details of
which can be found in Table 1 below, which
lists Ausfilm’s entire e-communications to
international clients for the period. This year
the service was taken up by:
// ARRI Australia
An e-blast for ARRI Australia was sent to
169 contacts in the Australian and US film
industry with 65 unique opens and five click
throughs to links in the email.
// Stage and Screen
An e-blast was sent to ten unit production
manager contacts in the Australian
film industry.
// Trackdown Orchestral Scoring Stage
An e-blast was sent to the email
addresses of 167 contacts in the US
post-production industry.
// T P H
E-blast invites were sent to the email
addresses of 304 key contacts.
This was followed by the distribution of
the May client Newsletter to 4,253 email
contacts globally.
Table 1. Financial Year Overview E-Marketing Campaign Results
Date Emails
Sent
During the reporting period Ausfilm
implemented an e-newsletter subscription
feature on its website to attract interest from
filmmakers seeking information on Australia.
Visitors can choose to receive quarterly email
updates from Ausfilm on Australian screen
production industry news. Despite the feature
only being implemented in the final month of
the reporting period, 21 subscriptions had
been received by 30 June, 2009.
Ausfilm Emarketing
Communication
Territory Audience Email
Contacts
Unsubscribe
Requests
Unique
Opens
Clicks
on Email
4/07/2008 1 TPH Client E-blast invite to event USA Client 304 0 n/a n/a
27/08/2008 1 UK “Let Us Tempt You” UK Client 743 0 0 0
10/09/2008 Stage and Screen Client E-blast AUST Client 10 0 0 0
20/11/2008 Arri Australia Client E-blast US/AUST client 169 0 65 5
7/12/2008 1 G’Day LA Breakfast Invite Reminder USA client 2218 0 575 4
8/12/2008 1 G’Day LA Breakfast Invite USA client 2063 3 658 12
10/12/2008 1 2008 Xmas Card - Global GLOBAL client 7129 5 1958 81
15/01/2009 1 Make it in Australia
Campaign Launch
GLOBAL client 7123 0 1409 341
23/03/2009 1 Knowing Event Invite USA client 1108 0 261 n/a
1/04/2009 Trackdown E-blast USA Client 595 0 98
8/04/2009 1 Knowing Event Reminder USA client 1108 0 265 n/a
31/05/2009 1 May Australian News GLOBAL Client 4253 1 922 235
1 July 2008 -
30 June 2009
24 Ausfilm Member Newsletters &
Project Leads
AUST member 180 n/a n/a n/a
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