The British Collection 2018

2. THE PENCIL POT
Ideas Lab
BRIEF
A fire extinguisher supplier wants to increase sales by sending prospects a promotional gift. The gift needs to be a
product used on desktops, so that potential customers see the company’s contact details whilst at work.
The promotion will ideally launch in 12 weeks – if a product can be ready in time.
The product needs to be hardwearing and able to carry a fire safety message to the outer.
DESIGN
The design team look at various options,
such as a shaped ruler, shaped bookmark
and shaped coaster. However, the most
effective, tactile idea that the team agree on
is a two-part pencil pot, in the shape of a fire
extinguisher.
6
5
4
3
2
1
D
THE DETAIL
Technical drawings are produced to follow the
approved initial designs.
D
C
The pot will be manufactured in hardwearing
plastic, in the UK, with a lead time of 8
weeks and a minimum order quantity of
1,000 pieces.
C
The customer decides on red as the standard
colour for their product, and their logo and
contact details will be printed to the side.
B
B
PRODUCTION
The tooling is produced, and an initial product
sample is sent to the customer for approval.
A
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5
4
Date
Designed by Checked by Approved by Date
mike.brown 03/01/2017
Edition
3
2
1
Sheet
1 / 1
A
The full production run is then completed,
products are printed, and the final products
are delivered to the customer ready for their
promotion.
RESULT
A hardwearing, brightly coloured pencil case
with a novel design to help the customer’s
brand stand out and demand attention.
The pencil pot is well-received by prospective
customers, and enquiries increase thanks to
contact details and a product reminder being
on customers’ desktops.
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