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5/11/2018 <strong>Continuous</strong> <strong>Testing</strong> <strong>Market</strong> Worth 2.41 Billion USD by 2023<br />
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The increasing adoption of IoT-enabled devices and advancements in Arti cial Intelligence (AI),<br />
neural networks, and machine learning technologies are expected to be the major drivers of<br />
the <strong>Continuous</strong> <strong>Testing</strong> <strong>Market</strong>.<br />
North America is expected to have the largest market size during the forecast period.<br />
North America is expected to be the largest contributor to the <strong>Continuous</strong> <strong>Testing</strong> <strong>Market</strong> in<br />
terms of regional revenue. This region comprises developed countries, such as the US and<br />
Canada. North America is open to the adoption of new and emerging technologies, and its<br />
strong nancial position enables it to invest majorly in leading tools and technologies for<br />
effective business operations. The need for reducing time in software development cycle in<br />
enterprises in the US and Canada has encouraged the adoption of continuous testing. This<br />
gives organizations in North America a competitive edge over other organizations from other<br />
regions.<br />
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The Banking, Financial Services, and Insurance (BFSI) industry vertical is expected to hold the<br />
largest market size during the forecast period.<br />
The Banking, Financial Services, and Insurance (BFSI) industry vertical includes commercial<br />
banks, insurance companies, non-banking nancial companies, stock brokerage rms, and<br />
payment gateway providers. This industry vertical deals with critical nancial data and different<br />
types of software; hence, it is a good contributor to the <strong>Continuous</strong> <strong>Testing</strong> <strong>Market</strong>. Due to<br />
continuous changes in the nancial environment, companies require different software to carry<br />
out critical operations. <strong>Continuous</strong> testing in the BFSI industry vertical can help nancial and<br />
insurance companies ensure business-critical software remain bug-free and stable.<br />
The large enterprises segment is expected to hold the larger market share during the<br />
forecast period.<br />
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