Flipbook

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A large proportion of our marketing will be communicated through s
researching other high-profile fashion campaigns, we discovered t
Burberry’s ‘Burberry kisses’ campaign used technology to create a p
(Campaign, 2013). Chanel also used online marketing as part of its
(Econsultancy, 2016). Haute Concept will be using a range of market
primarily will be focusin
Haute Concept will be marketing the event through subtle and altern
exclusivity prior to the event. Prior to the event, we will market the S
around the fashion line which will l
To achieve this buzz, we will use a mixture of high profile celebrity
the brand to our target markets. Endorsement has been proven to
attitudes towards a brand (Haefele, 2015). Using high end celebrities
Shine Fergusons over all profile. Celebrity ambassadors will post ph
of social media sites as social media is among one of the best opport
The use of celebrities posting the Shine Ferguson collection onlin
connotate to potential consumers tha
We have chosen this marketing channel prior to the event as the
marketing technique will allow us to generate interest in the event
locat
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