Issue 2 2018
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show preview: vitafoods 23<br />
Arjuna Natural Ltd: Potent new ashwagandha<br />
extract<br />
Arjuna Natural Ltd. launches Shoden, its potent, all-natural ashwagandha<br />
extract.<br />
Shoden is the highly purified extract of ashwagandha (Withania<br />
somnifera), standardized with more than 35% glycowithanolides, the<br />
most active component of ashwagandha. Arjuna has invested in several<br />
ongoing clinical studies of Shoden that already have yielded promising<br />
and significant results as an ingredient for alleviating depression, stress, and sleep<br />
disturbances, and for improved immunomodulation and production of testosterone.<br />
Shoden is manufactured by Arjuna Natural, a major presence in the botanical extract segment for nearly 30<br />
years. The company boasts a broad portfolio of branded natural herbal supplements.<br />
Arjuna Natural Extracts Ltd. will also showcase TRILOW, its all-natural bioactive extract for cardiovascular<br />
health derived from amla, the Indian gooseberry (Phyllanthus emblica). The ingredient is a complete extract of<br />
fresh ripe fruit of wild amla, collected seasonally from the tree.<br />
Arjuna also is known for its BCM-95, a proprietary combination of highly bioavailable curcuminoids and essential<br />
oil of turmeric-ar-turmerone. The formulation is completely natural, extracted from simple ingredients, and<br />
carries 15 international patents. It has been extensively researched in 33 clinical studies by universities<br />
throughout the US, Japan, Australia, and India, backing its efficacy for multiple health indications. ■<br />
Booth<br />
J30<br />
www.arjunanatural.com<br />
Kaneka: Sports nutrition concepts for recovery<br />
and endurance<br />
At this year’s Vitafoods, Kaneka will present its sports prototypes<br />
project, highlighting options for combination products that target the<br />
global sports nutrition market. The key ingredient in all of these<br />
concepts is Ubiquinol. As an essential part of the respiratory<br />
chain, the vitaminoid is proven to support endurance and overall<br />
performance, and to promote recovery. Working with its partners,<br />
Kaneka has developed nutraceutical supplements and sports<br />
nutrition products in various dosage forms, including energy gels<br />
and powder sticks. A broad range of other ingredients are ideally suited<br />
for the production of powerful combinations – such as magnesium for rapid energy, carnitine and amino<br />
acids to promote recovery, and Kaneka’s unique ingredient Glavonoid to support muscle building.<br />
The company’s patented and natural yeast-based production process makes it possible to deliver Ubiquinol in<br />
several stable application forms without any detrimental impact on efficacy. Granulate sticks, hard gelatine and<br />
chewable capsules as well as gels and liquids make supplementation easy, even on the move. Combinations with<br />
multivitamins, magnesium, carnitine and amino acids can be tailored to the needs of sportspeople who want to<br />
support their immune defence, rapid energy production or muscular capabilities. Filip Van hulle, Senior Manager<br />
at Kaneka’s Quality of Life Division, explains: “Single Ubiquinol products that counteract the signs of aging<br />
and maintain a healthy body have already successfully entered the market. These products are well established<br />
among Best Agers and patients suffering from chronic diseases. With our campaign #Powered by Kaneka, we<br />
are now focussing on new sports prototype concepts and will be demonstrating additional options for versatile<br />
combination products in a variety of application forms.”<br />
A second pillar of Kaneka’s functional ingredients portfolio is Glavonoid, which also holds great promise for<br />
sports and fitness applications. The natural extract derived from licorice root provides unique dual support in<br />
fighting visceral fat, thanks to its ability to activate the body’s fat metabolism process and suppress fat<br />
synthesis. Having held Novel Food status since 2011, Glavonoid can be added to food supplements and<br />
beverages based on milk, yogurt, fruit and vegetables. Since 2015, Glavonoid has also been approved for<br />
extended use in foods for medical purposes and energy-restricted diets for weight reduction. ■<br />
Stand<br />
I24<br />
www.kaneka-ubiquinol.com<br />
www.foodmagazine.eu.com issue two | <strong>2018</strong>
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