SouthernStyleMediaKit2018-
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Our current (as of 2018) collective social media reach is approximately 4,500<br />
with the possibility of some audience overlap between social platforms. This<br />
includes Facebook, Twitter, and Instagram, which are all platforms on which<br />
Southern Style ads are shared and promoted. These numbers reflect followers<br />
and ‘likes’ not the overall engagement of the page, which is rated (according<br />
to Social Bluebook) at an A/B rating on average.<br />
Our starting print reach is 1,000 copies distributed throughout the greater<br />
Fort Walton Beach area, Destin, and Pensacola. Those 1,000 copies are<br />
projected to reach approximately 5,000 people, which takes into account<br />
family sizes and those who read the magazine while drinking coffee, having<br />
lunch, etc. The initial number of 1,000 is for the first 6-issue cycle.<br />
our reach
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