Trade Between Africa & Other Countries Magazine Issue 5 20 May 2018

EMAIL MARKETING:
WHY DO BUSINESSES
NEED MARKETING
AUTOMATION?
According to the Washington Post,
the average person spends 28% of
their time “reading, writing, or
responding” to email. That means
over 600 hours per year is spent on
regular communication tasks.
Now expand that to your email
marketing campaign. If you are
handling this process manually, your
business could save hundreds of
hours per week that could be
dedicated to other tasks.
Saving time is just one benefit of
marketing automation. Here are 6
others that are important to consider
as well.
What Are the Benefits of
Marketing Automation?
Consumer demand requires
businesses to complete complex
tasks quickly to serve their needs.
Automating manual tasks is the best
way to make this happen. Here’s why:
#1. It improves brand message
consistency.
Once your email marketing processes
have been automated, your
organization can be confident in the
fact that every consumer receives the
same follow-up messaging. Your
message consistency instantly
improves.
#2. It improves the quality of the
message.
With marketing automation, every
action receives an identical
implementation. That creates reliable
results through an improvement in
the message’s overall quality.
#3. It creates better information.
Metrics can be tracked with greater
precision when email marketing is
nurturing a campaign. Every data
point can be recorded, creating
reports that allow for success
measurement. Better information
also allows businesses to be more
responsive to a changing
marketplace.
www.imarketing-consulting.eu
NEED HELP TO IMPLEMENT
MARKETING AUTOMATION?
By Alberte Touani
request a free consultation at
clients@imarketing-consulting.eu
www.imarketing-consulting.eu
#4. It provides better visibility.
Marketing automation allows the entire process to be evaluated,
from start to finish. That makes it easier to determine where
customers are in the sales funnel, allowing your brand to contact
them with a specific message to create conversions.
#5. It stops the paper trail.
Nurturing campaigns can create tons of paperwork that must be
made when it is done manually. Marketing automation helps to stop
the paper trail, so you can focus on the message instead of the
paperwork.
#6. It improves overall efficiency rates.
Email automation allows a business to accomplish more within the
same timeframe. You can move a process forward because everyone
is already on the same page. The C-Suite can see the overview of the
process and chart its success. At the same time, team leaders can
work on addressing micro-level needs to maximize the impact of the
campaign at all times.
How Can You Begin to Automate Processes Today?
Most businesses are looking to automate processes in some way
right now. Email and marketing automation are two common points
of emphasis.
Once you’ve recognized the need, how do you begin the
implementation process?
The answer to this important question depends upon the overall goal
of your brand. Do you want to improve the consistency of your initial
consumer contact? Then automate the signup and initial response
process to share consistent information with each prospect.
Do you want to automate the consumer research process? Then put
together what you feel is the most important data about your
business, allowing it to be immediately shared when requested.
Even automating just one process will save you time. Get started to
discover how you can maximize your message today.
Request a Free Consultation at clients@imarketing-consulting.eu
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ISSUE 5