Your Brands Blueprint For Finding And Leveraging Influencers
Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway your customers' purchase decisions. In this ebook, you will learn about: What is Influencer Marketing? How Influencer Marketing Can Benefit Your Business Trends in Influencer Marketing Why Isn’t Everyone Using Influencer Marketing? Tools to Find Great Influencers How to Pitch Influencers
Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway your customers' purchase decisions.
In this ebook, you will learn about:
What is Influencer Marketing?
How Influencer Marketing Can Benefit Your Business
Trends in Influencer Marketing
Why Isn’t Everyone Using Influencer Marketing?
Tools to Find Great Influencers
How to Pitch Influencers
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Case Study #1<br />
The first case study is by MediaKix involving a French fashion house called Chloé. They were<br />
launching their new Valentine’s Day fragrance, Love Story. They orchestrated an online influencer<br />
marketing campaign in collaboration with top fashion bloggers, including We Wore What and Gal<br />
Meets Glam.<br />
The campaign made use of blog-sponsored placements by seamlessly integrating the product into the<br />
daily lives of each influencer. The result was a high level of audience engagement and elevated brand<br />
awareness. There was a combined social reach of over 4 million!<br />
Image Source: MediaKix<br />
Below is the post from Sea of Shoes titled “Fairytale Story." Notice how the product has been placed<br />
in a way that feels genuine.<br />
Shane Barker | Copyright© 2016<br />
32<br />
shanebarker.com
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